Self mailer

from Wikipedia, the free encyclopedia

The self-mailer is a variation of the mailing and serves as an advertising medium. The self-mailer can be sent without an envelope thanks to the closure with flap or labels. Personalization is carried out - if this is provided - directly in the printing or during processing. Distribution without personalization is also possible as an insert or direct mail.

Benefits of the self-mailer

  • cheap production
  • modern appearance
  • more options for finishing
  • cheap shipping due to the low weight

Forms of the self-mailer

  • Self-mailer - the standard self-mailer can be of any length and is folded to a final format in the form of a letter and closed with a flap or transparent adhesive labels
  • Self-mailer poster - the poster mailing is a large sheet of paper that is folded into small pieces until it reaches a suitable Infopost format
  • Self-mailer catalog - with the self-mailer catalog, thinner catalog content is stapled into the wrap-folded self-mailer, which can be sent so cheaply
  • Postcard mailing - the most common form of self-mailing is postcard mailing in Maxicard format. Short messages and invitations can be transported with a simple card
  • Folded card mailing - after prior approval by Deutsche Post, folding cards open at the bottom can also be sent as self-mailers; these are sealed with three transparent adhesive labels
  • Infopost Kreativ - in the creative area mailings in heart shape or z. B: are sent as gingerbread men, which are punched into shape after printing

Typical self-mailer formats

  • In order to make optimal use of the standard area of ​​the German Infopost, many self-mailers are produced in the final format 235 × 125 mm.
  • Another popular self-mailer format is based on the DIN series and has closed dimensions of around 210 × 100 mm.
  • Larger and smaller formats are technically possible without any problems, you only have to pay attention to the shipping route and its provisions.

Finishing options

Most of the finishing options do not differ from those of classic mailings. The following options are a special feature of the self-mailer:

  • Punchings - z. B. contour punching, punching cards, contour punching, shape punching, punching out windows or holes
  • Perforations - e.g. B. Perforation of cards and vouchers ( couponing ), angular perforation for response element

layout

When designing a self-mailer, particular attention must be paid to the fold sequence and type of closure. The design can be done using ready-made stand templates, or it can be commissioned from dialogue marketing agencies.

shipping

Self-mailers are sent via postal service providers such as Deutsche Post. The self-mailers are posted in postage-optimized sorting and sent to the recipient within a few working days. Tariffs are used as with enveloped mailings.

Conditions for shipping with Deutsche Post

Each sender has defined their own conditions, on the basis of which self-mailers can be sent at low mass mail rates. The most important conditions of Deutsche Post are as follows:

  • lower edge closed
  • additionally either on the two sides of the self-mailer, or closed at the top
  • continuous thickness
  • good bendability with sufficient stability
  • Paper weight for self-mailers with several pages of at least 70 g / m², for postcard mailings in maxi format at least 200 g / m²
  • Design of the label side according to the specifications of the sender
  • Application of the address according to established standards

It is advisable to have self-mailers checked and approved by the chosen shipping partner before production.

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