Share of Voice
Share of Voice is a model for monetizing online advertising. It refers to the percentage of advertisements shown among the various advertisers. If z. For example, if four advertisers place advertisements on a website, each receives a share of 25% of the advertisements actually placed. This method ensures that one ad is not seen more often than the other three. Since the number of advertisers is usually limited, the use of the share-of-voice model optimizes the advertisement.
Share of Voice is an alternative to pay per click or similar models.