|description||News for the Sparkassen-Finanzgruppe|
|Area of Expertise||Credit Institutions division|
|publishing company||German Sparkassenverlag|
|Frequency of publication||monthly (print)|
|Editor-in-chief||Oliver Fischer, Peter Müller (deputy)|
|editor||German Savings Banks and Giro Association|
The Sparkasse newspaper (own spelling with inner major : SparkassenZeitung ) is published by the German Savings Banks and Giro Association . It is aimed at all employees, from the board of directors to trainees of the member institutions of the Sparkassen-Finanzgruppe. The SparkassenZeitung sees itself primarily as a daily updated online medium (sparkassenzeitung.de), there is also an app available; the print edition appears monthly.
The newspaper mainly deals with topics from the Sparkassen-Finanzgruppe as well as politics and business. The portal sparkassenzeitung.de also contains a job market and an appointment calendar with events from the Sparkassen-Finanzgruppe. In addition to the SparkassenZeitung, the online portal sparkassenzeitung.de has access to three specialist media aimed at different target groups:
- The manager magazine SPARKASSE: It sees itself as a strategy magazine for the top executives and managers of the Sparkassen-Finanzgruppe. The magazine reports on the strategies and management concepts of the leading figures in the Sparkassen-Finanzgruppe, on market opportunities, political framework conditions and the activities of competitors.
- Die Betriebswirtschaftlichen Blätter (BBL): Specialized medium for corporate management in the Sparkassen-Finanzgruppe; is aimed at specialists and executives of the group u. a. in company organization, IT, accounting, controlling.
- Board direct: Is an exclusive online information channel for the board of directors of the savings banks with brief information, internal information, arguments, statements and analyzes on savings bank policy and market issues.
- Further channels are gradually being integrated. This makes the SparkassenZeitung the central source of information in the Sparkassen-Finanzgruppe.