Substitute product

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A substitute product is a product that can fulfill the same or similar functions - possibly better - than another product under consideration. It therefore has the potential to replace or even replace the product under consideration.

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  1. ↑ REFA Association for Work Studies and Business Organization e. V. (Hrsg.): Methodology of the company organization: Lexicon of the company organization. Munich: Hanser, 1993. - ISBN 3-446-17523-7 . P. 176.