Surveytainment
As Survey tainment in the online are market research approaches the questionnaire design referred to, which are characterized by a high level usability and are visually appealing. The aim is to increase the motivation of the survey participants.
Differentiation from gamification
In contrast to gamification , the aim is not to develop new instruments for the survey, but to design existing question types in an appealing way. Surveytainment focuses primarily on usability . Surveytainment has something to do with the interface design of a questionnaire.
literature
- Emily Goon: How Sony BMG used the Web to reach a disappearing audience . Quirk's Marketing Research Review 02/2010, 22-26.
Web links
- Jon Puleston: "surveytainment" presentation delivered at the IIEX event Amsterdam 2014