Partial addressing
The partial addressing is a cost Verteilform of Deutsche Post AG . In the forefield, selection criteria such as living situation, purchasing power, age and the like can be defined so that the distribution of a mailing has less wastage than a classic direct mail.
Partial addressing is possible for both consumers and the business sector. A partial addressing can be recognized by the free wording instead of the naming (e.g. to the residents of the house ). In the coming years, Deutsche Post AG's competitors are also likely to bring their own form of partial addressing onto the market.