Willingness to participate

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In empirical studies, willingness to participate is the willingness of people to participate in a study. Failure to participate is referred to as a unit nonresponse . A low willingness to participate leads to a lower response rate . These failures only lead to sample bias if the non-participations are selective (not random).

Empirical social research has to contend with a declining willingness to participate in general population surveys and, in particular, company surveys.

Methods to increase willingness to participate are reminder letters (see Total Design Method, TDM ) and incentives .

Willingness to participate varies systematically with the survey method used , e.g. B. in Internet-based surveys ( web survey ), telephone survey

Individual evidence

  1. ^ Reuband, Karl-Heinz. "Telephone cards as" incentives "for non-cooperative target persons in postal surveys. Effects on the willingness to participate and the composition of the respondents." Planning and Analysis 3 (1999): 63-66.
  2. ^ Bošnjak, Michael, and Bernad Batinic. Determinants of willingness to participate in Internet-based questionnaire studies using the example of email. well, 1999.
  3. Schnauber, Anna, and Gregor Daschmann. "States or Traits ?: What influences the willingness to participate in telephone interviews ?." Methods, data, analyzes 2 (2008): 2.
  4. Pötschke, Manuela, and Christina Müller. "Accessibility and willingness to participate in telephone interviews: attempt at a multi-level analytical explanation." (2006).