Tourism marketing

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The primary goal of tourism marketing is to increase the number of arrivals and overnight stays by foreign guests. More modern one also speaks of destination marketing .

Tourism marketing cooperates with a large number of partners. Cooperation partners are the regional authorities, responsible economic authorities, interest groups from the tourism industry, local service providers such as hospitality companies (e.g. hotels, restaurants), in the fields of culture and art (e.g. museums, theaters), sports (e.g. Sports organizers, sports facilities), leisure and entertainment (e.g. musicals, shows) as well as resident supraregional companies and trade fair and congress organizers, but also suppliers to service providers and public transport associations, tour operators in domestic and foreign markets and organizations. The cooperation partners represent the internal target groups. The supporting organizations of tourism marketing are called tourism associations .

However, communication policy measures in tourism marketing are primarily aimed at potential visitors. These include tourists, trade fair and congress visitors, business travelers and medium and large travel groups.

Special shapes:

literature

  • Sören Bär, Ursula Altenburg (staff member): Holistic tourism marketing: The design of regional cooperation relationships. DUV Wirtschaftswwissenschaft series , Springer-Verlag, 2007, ISBN 978-383509105-4 .
  • Walter Freyer: Tourism Marketing: Market-oriented management in the micro and macro area of ​​the tourism industry. Series of textbooks and handbooks on tourism, transport and leisure. 7th edition, Verlag Walter de Gruyter, 2011, ISBN 978-348671170-7 .
  • Günther Haedrich, Claude Kaspar, Kristiane Klemm, Edgar Kreilkamp: Tourism Management: Tourism Marketing and Tourism Planning . 3rd edition, Verlag Walter de Gruyter, 1998, ISBN 978-311081599-3 .
  • Markus Stolpmann: Tourism marketing with profile: Positioning travel destinations - attracting guests and customers. mi-Fachverlag at Redline, Verlag MI Wirtschaftsbuch, 2007, ISBN 978-363603105-1 .
  • Knut A. Wiesner: Strategic Tourism Marketing: Successful planning and implementation of travel offers. Erich Schmidt Verlag, 2006, ISBN 978-350309358-8 .