Transaction printing
When printing a transaction , a document is generated with which a transaction is documented for one or more of the participants. In the economic context, a transaction is a reciprocal transfer of rights of disposal to goods (goods or services). Examples of transaction documents are delivery notes , invoices , reminders or regular documents such as notifications about account balances or contract developments.
Explanation
In the technical context, a transaction document is understood to be a business document that is used in the economic program e.g. B. (ERP, SAP) of a company and is tax and legal relevant.
Transaction printing is the term used to describe the printing of variable data that comes from ERP programs . A company's economic program produces data for business documents. The output of the data is called transaction printing.
The term transaction printing does not only include the actual printing process on paper. Rather, what is meant is a multi-media process that includes classic printing including enveloping and franking, virtual printing as a file, e.g. B. PDF, sending by fax or e-mail as well as archiving. (Source: www.covia.de, Postlexikon)
The differences between the individual print pieces created within the scope of an order play an important role in transaction printing. For other prints in large numbers, such as B. Mailings, the different copies usually only differ in the different addresses. The difference in transaction printing, on the other hand, goes beyond the name and address.
Transactional printing is also used today for advertising and sales. This combination is known as transpromo .
Market volume and market structure
The Micus study "Market Study: Adjacent Markets of the Postal Sector" from 2007 shows that the total market for outsourced transaction printing for print service providers in Germany in 2006 amounted to around 1 billion euros. Six large print service providers shared around 51 percent of the market. The remaining 49 percent were smaller print providers (less than 1 percent market share). Transaction printing based on direct mail thus played an important role in the area of individualized customer communication.
The Micus study shows that the share of transaction printing in the turnover of digital printing companies is increasing, partly at the expense of traditional direct mailings. The marketing investments of companies in direct mailings are subject to greater fluctuations, while the transaction print volume, also due to legal necessities, is largely stable and is even increasing.
The average order volumes of print service providers in 2006 were 75 percent for runs of less than 25,000, with a clear focus on runs of up to 5000 pieces (source: Micus). This is mainly due to the regular sending of the transaction documents.
With the development and spread of the internet, it is now possible to electronically transmit transaction documents to the customer. Telecommunications providers in particular, but also banks and insurance companies, offer their customers invoices, etc. by email and / or website. Large transaction printing providers in particular are orienting themselves towards this and supplement their product portfolio with appropriate services.
The customers of the digital printing service providers come from all conceivable industries. Transaction printing services are primarily used by retail and mail order companies, industry, banks and insurance companies. 2006 used z. B. 67 percent of the retail and mail order business outsourced transaction printing services (source: Micus).
literature
- Micus study: "Market study: Analysis of adjacent markets in the postal sector" October 2007, http://www.bundesnetzagentur.de/cae/servlet/contentblob/87958/publicationFile/1997/StudieMarktanalyseID12474pdf.pdf
- Dr. Walter Maderner, Ferdinand Salehi: “The letter is losing weight” July 2009, http://www.atkearney.de/content/veroeffnahmungen/article_detail.php/id/50773/practice/transportation
Sources and references
- www.deutschepost.de
- Micus study on behalf of the Federal Network Agency: “Market study: Analysis of adjacent markets in the postal sector” October 2007, http://www.bundesnetzagentur.de/cae/servlet/contentblob/87958/publicationFile/1997/StudieMarktanalyseID12474pdf.pdf
- AT Kearny study: “Influence of economic development on the addressed mail market” April 2009, http://www.atkearney.de