Value Delivery Modeling Language

Value Delivery Modeling Language ( VDML ) is a standard modeling language for analyzing and designing the operation of a company with a special focus on the creation and exchange of values.

purpose

In 2009, the Object Management Group (OMG) started a Request for Proposal (RfP) to develop a standard for value modeling. The aim of this RfP is to integrate the various existing value models and to give a complete overview of the business logic of an organization.

Requirements for the standard

To achieve this goal, the standard must meet nine requirements:

1. The metamodel must meet the properties of the Meta-Object Facility (MOF) metamodel. MOF is a standard for model-driven technology and is structured in 4 layers. The upper layer (model M3) consists of a language that is used to build metamodels. These metamodels are the second layer (model M2) and they describe the third layer (model M1). The last layer, the data layer, is used to describe real objects.
2. The metamodel must support the analysis of the activities of the value chain in order to support the identification of differentiators. The internal value chain should be part of the meta model .
3. A performance analysis must be possible. This is closely related to the second requirement. A skill is the ability to do some kind of activity. As such, the quality of an activity depends on the capabilities of the organization. As such, the metamodel should include a way to analyze these skills.
4. The value model should have adequate detail to include both activities and capabilities at the operational level. However, a value model focuses on the inputs and outputs as opposed to a process model like BPMN .
5. The value model should be able to aggregate activities on several levels in order to analyze them from different perspectives (e.g. strategic versus operational).
6. It should be possible to combine performance and cost aspects with the activities
7. Relationships with other organizations such as competitors and strategic alliances should be considered.
8. The events that trigger an activity should be included in the metamodel
9. The user should be able to include their own specifications.

Previously integrated value models

The VDML standard integrates 7 existing value models:

• Porter's Value Chain
• Osterwalder's ontology business model
• Verna Allee's Value Network Analysis
• E3 value analysis
• Resources, events, actors (REA) analysis
• Value stream mapping
• Service-oriented business architecture analysis

Application scenarios

VDML models are used for the analysis and for the prototype development of future business models. Examples are the development of new business areas, mergers & acquisitions, and operational transformations.

The use of VDML diagrams to support business model innovation is discussed in

VDML was applied to a manufacturing use case. It shows the use of VDML for modeling and analyzing a proposed change to an as-is business system.

Individual evidence

1. ↑ Specification of the VDML. Object Management Group, accessed August 26, 2015 . 
2. ↑ Cummins, Fred A .: Value Delivery Modeling Language (VDML): An Update. In: Building the Agile Enterprise. February 26, 2013, accessed August 25, 2015 . 
3. ↑ Value Delivery Metamodel (VDM) Request For Proposal. Object Management Group, accessed March 9, 2009 . 
4. ↑ Richerzhagen, B .: What are typical application scenarios of the VDML? MINAUTICS, March 17, 2017, accessed March 17, 2017 . 
5. ↑ Berre, Arne J .; de Man, Henk; Lindgren, Peter: Business Model Innovation with the NEFFICS platform and VDML. Retrieved August 28, 2015 . 
6. ↑ de Man, Henk; Berre, Arne J .: VDML Manufacturing Use Case. (No longer available online.) Archived from the original on March 8, 2016 ; accessed on August 28, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.