WEIRD

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The acronym WEIRD for English white (white), educated (educated), industrialized (industrialized), rich (wealthy, rich) and democratic (democratic) denotes the origin of the typical test subject in psychological research. It is also a play on words with the English adjective weird , which means strange or strange in German. The term criticizes the fact that research results from this very small population are transferred to people of any cultural, social and geographical origin. The sample is strongly biased compared to the population about which a statement is made. The problem is not the sample, but rather the implicit or explicit generalization to the whole of humanity.

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literature

• Joseph Henrich , Steven J. Heine, Ara Norenzayan: The weirdest people in the world? In: Behavioral and Brain Sciences, 2010, Volume 33, Pages 61–135 (PDF)
• Henrich, J., Heine, SJ, & Norenzayan, A. (2010). The weirdest people in the world? (RatSWD Working Paper Series, 139). Berlin: Council for Social and Economic Data (RatSWD). http://hdl.handle.net/10419/43616
• Henrich, J., Heine, S. & Norenzayan, A. Most people are not WEIRD. Nature 466, 29 (2010). https://doi.org/10.1038/466029a