The Verge
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|---|---|
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| Technology portal | |
| languages | English |
| operator | Vox Media |
| Registration | optional |
| On-line | November 1, 2011 (currently active) |
| https://www.theverge.com/ | |
The Verge is an American technology portal and media network. The company is a subsidiary of Vox Media and is based in Manhattan , New York . News reports, editorials , product reviews , podcasts and videos are published on a dedicated YouTube channel .
The site is powered by Vox Media's proprietary publishing platform Chorus. Financed The Verge by advertising revenue and sponsors. At the top are editor-in-chief Nilay Patel , executive editor Dieter Bohn and managing director of Vox Media Jim Bankoff. The site has been active since November 1st, 2011.
history
Spin-off from Engadget
In 2011, the owner of the technology blog Engadget AOL took over another technology portal, TechCrunch . This led to conflicts between Engadget's editor-in-chief Joshua Topolsky and TechCrunch founder Michael Arrington . Also in 2011, an internal document, previously unknown to Engadget employees , was published in the press, stating that from now on page views are more important than the quality of the published content. That is why Joshua Topolsky, Nilay Patel, Joanna Stern and six other authors and editors left Engadget between until April 2011 to found a new technology portal.
Founding of This is my Next
In early April, Topolsky announced a partnership between the sports website SB Nation and the new, as-yet-unnamed project. The goal was to be founded by autumn 2011. Topolsky saw similar interests at SB Nation with regard to the future of the publishing industry and wanted to use its desktop publishing software.
In the period up to the founding of the portal, Topolsky and Patel moderated a podcast with Paul Miller under the name This Is My Next and thus continued the original Engadget podcast in the same composition. A website was also set up under the same name and was named one of the best blogs of 2011 by Time magazine .
Official start
The Verge was released on November 1, 2011. At the same time, the takeover by Vox Media became known.
In 2013, The Verge won five Webby Awards in the categories of Best Writing (Editorial) , Best Podcast (for The Vergecast ), Best Visual Design , Best Consumer Electronics Site and Best Mobile News App .
At the end of March 2014, Nilay Patel The Verge moved to sister site Vox , where he became managing editor ; previously there should have been tensions between Patel and Topolsky. On August 4, 2014, Joshua Topolsky left The Verge for Bloomberg . As a result, Nilay Patel returned and became editor-in-chief of The Verge , Dieter Bohn became executive editor .
On April 25, 2015, Editor-in-Chief Nilay Patel announced the launch of the Circuit Breaker blog , which is focused on gadgets . Articles and videos are mainly published on Facebook , but also on other social networks such as Instagram and a subpage of The Verge itself.
In the course of Vox Media's takeover of the technology blog Recode , which was founded by Walter Mossberg and Kara Swisher , at the end of May 2015, some well-known journalists joined The Verge , including founder Mossberg himself and Lauren Goode . Mossberg worked in sequence until his retirement in June 2017 as a further Executive Editor in the line, Lauren Goode was managing editor (Senior Editor) . Because Recode was based in San Francisco , The Verge opened additional offices there.
For the fifth anniversary of the official launch, the visual design of the portal was changed in November 2016.
In September 2017, 78.81 million unique visitors , including 46.2 million from the United States , visited The Verge's website , about 13 million more than Engadget .
Content
The Verge defines its content positioning as follows:
"The Verge is an ambitious multimedia effort to examine how technology will change life in the future for a massive mainstream audience."
"The Verge is an ambitious, multi-media effort aimed at a large audience of mid-range readers to examine how technology will change lives in the future."
items
The Verge is divided into four “sections”, technology ( technology , led by Natt Garun ), culture ( culture , led by Laura Hudson ), science ( science , led by Elizabeth Lopatto ) and transportation ( transportation , led by Tamara Warren ). Part of the technology -Sektion is the gadget - Blog Circuit Breaker under the direction of Jacob Kastrenakes .
The teams in the Technology , Culture and Transportation Sections regularly publish product reviews and film and literary reviews. Products receive a "Verge Score" of 0 to 10 points with exactly one decimal place (e.g. a product can receive a "Verge Score" of 7.5).
The Verge also publishes features . These include interviews with well-known people in the industry and other technology journalists, as well as editorials on technology products, aspects and culture and individual news items.
Podcasts
- The Vergecast
The Verge has been broadcasting a podcast called The Vergecast every week since the site was launched . Editor-in-chief Nilay Patel acts as a moderator, Dieter Bohn and Paul Miller are also part of the regular cast. In some episodes, other editors from The Verge are also invited to present a contribution in their respective field. The first episode was broadcast on November 4, 2011, initially broadcast as a video stream, and since May 2015 it has been available as an audio podcast.
- Forget extras
Since February 1, 2015, The Verge has made podcast episodes available at irregular intervals on the podcast channel Verge Extras, which is described as "experimental" .
- Why'd You Push That Button
On October 17, 2017, the podcast Why'd You Push That Button started , in which editors Ashley Carman and Kaitlyn Tiffany want to shed light on the decisions that users of technological instruments are forced to make and how these decisions affect everyday life.
- Discontinued podcasts
Other podcasts were The Verge Mobile Show , which focused on the mobile phone sector , the Ctrl-Walt-Delete podcast by Nilay Patel and Walter Mossberg , which appeared weekly between 2015 and 2017 , in which the two editors commented on Mossberg's weekly column, and the between February 2015 and December 2016 published What's Tech podcast , which was designed for an audience unfamiliar with technology and wanted to explain it while avoiding foreign words and using a simplified presentation, for which it was named one of the best podcasts of 2015 by Apple.
Video
Among other things , The Verge regularly publishes product presentations and reviews, as well as reports and reports from technology trade fairs, on its own YouTube channel .
From November 14, 2011 to July 25, 2012, Marty Moe published a web series called On The Verge . The late night show- style entertainment program looked at technology and technology news.
Since the release of the second season of the television series Mr. Robot on July 20, 2016, The Verge has been producing a talk show that is broadcast on the websites of The Verge and Mr. Robot following the weekly episodes . The moderator is Nilay Patel , two editors from The Verge act as guests , they discuss the content of the episodes and provide background information on information security and hackers . With the start of the third season, this talk show was continued.
In 2017, The Verge produced the four-part web series Next Level with Lauren Goode about future technologies that are not yet ready for the market and Space Craft with Loren Grush about astronaut training exclusively on YouTube . Next Level with Lauren Goode was renewed for a second season that same year, starting on November 7, 2017.
The Verge's gadget blog , Circuit Breaker , began airing the one-hour live show Circuit Breaker Live on Twitter on October 2, 2017 . In it, gadgets are presented and tried out.
The YouTube channel Verge Science was founded on May 1, 2018 . All of The Verge's science-related videos will be published there from now on .
Individual evidence
- ↑ Eric Eldon: A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media . techcrunch.com. May 7, 2012. Retrieved June 14, 2014.
- ↑ CORRECTING and REPLACING SB Nation Announces The Verge To Launch This Fall . businesswire.com. July 19, 2011. Retrieved June 13, 2014.
- ↑ About The Verge Editorial Staff . theverge.com. Retrieved August 16, 2017.
- ^ Marty Moe Profile Page. voxmedia.com, archived from the original on August 7, 2014 ; accessed on March 24, 2017 (English).
- ↑ Jay Yarow: AOL'S NEW PROBLEM: Mike Arrington . In: Business Insider . January 12, 2011. Archived from the original on May 4, 2013. Retrieved June 13, 2014.
- ↑ Nicholas Carlson: LEAKED: AOL's Master Plan . In: Business Insider . February 1, 2011. Archived from the original on May 4, 2013. Retrieved June 13, 2014.
- ↑ David Carr: No Longer Shackled by AOL . In: The New York Times , April 3, 2011. Retrieved June 13, 2014.
- ↑ Chris Rovzar: AOL Loses Original Engadget Team to SB Nation . In: New York . New York Media. April 4, 2011. Archived from the original on May 4, 2013. Retrieved June 13, 2014.
- ↑ Time Magazine: "The Best Blogs of 2011" , accessed September 27, 2017
- ↑ Joshua Topolsky: "The Verge wins five Webby Awards: a thank you" (May 1, 2013) , accessed October 16, 2017
- ↑ Kara Swisher: "Nilay Patel, No Longer Managing Editor of The Verge, Moves to Vox.com" (March 23, 2014) , accessed October 16, 2017
- ^ New York Times: "Bloomberg Hires a Founder of The Verge to Lead Online Initiatives," accessed September 27, 2017
- ↑ Nilay Patel: "Introducing Circuit Breaker, a new gadget blog from The Verge" (April 25, 2016) (accessed October 11, 2017)
- ↑ Nilay Patel: “The Verge and Recode are joining forces” (May 26, 2015) , accessed October 16, 2017
- ↑ Tim Bradshaw: "Vox Media buys Recode in all-stock deal" (May 27, 2015) , accessed October 16, 2017
- ^ Joseph Lichterman, "As The Verge turns five, here's how it's thinking about building a news site for the distributed age" (November 1, 2016) , accessed October 16, 2017
- ↑ SimilarWeb Theverge.com Analytics , accessed October 31, 2017
- ^ Announcement by Nilay Patel (October 3, 2017) (accessed October 11, 2017)
- ↑ SimilarWeb Engadget.com vs. Theverge.com Analytics , accessed October 31, 2017
- ^ "About The Verge" , accessed October 16, 2017
- ↑ Nilay Patel: The VergeCast, live at 6:30 PM ET / 10:30 PM GMT! . In: The Verge . Retrieved June 13, 2014.
- ↑ Apple Podcasts: "Verge Extras" , accessed October 16, 2017
- ↑ Apple Podcasts: "Why'd You Push That Button" , accessed October 16, 2017
- ↑ Chris Plante: “The What's Tech series finale” (December 6, 2016) , accessed October 16, 2017
- ↑ Andrea Rogoff: "Vox Media in the News: Week of December 21, 2015" (December 22, 2015) , accessed on October 16, 2017
- ↑ Chad Mumm: On The Verge 'arrives on Monday, November 14th with Matias Duarte . In: The Verge . November 7, 2011. Accessed March 24, 2017.
- ↑ Jason Lynch, USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow (July 11, 2016) , accessed November 3, 2017
- ↑ Russell Brandom, “Our Mr. Robot Digital After Show returns!” (September 29, 2017) , accessed November 3, 2017
- ^ "Announcing Next Level, a new Verge video series premiering next week" (July 7, 2017) , accessed on October 16, 2017
- ↑ Loren Grush: "Our new video series Space Craft launches next week" (August 11, 2017) , accessed on October 16, 2017
- ^ "Announcing Next Level season 2, The Verge's video series on innovation" (November 1, 2017) , accessed on November 3, 2017
- ↑ Nilay Patel: “Our Circuit Breaker Live gadget show starts today!” (October 2, 2017) , accessed on October 16, 2017
- ^ William Poor: Introducing Verge Science on YouTube. In: The Verge. Retrieved June 1, 2018 .
Web links
- Web site The Verge (English)