Barry Schuler and Talk:Star of Life: Difference between pages
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{{WPMED|class=start|importance=low|emergency=Yes|emergency-imp=Low}} |
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| style="font-size: large; bgcolor: Black; fdcolor: Blue" colspan="2" align="center" | '''Barry M. Schuler''' |
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| colspan="2" align="center"| [[Image:BarrySchuler-PhotobyBradWyman.jpg|200px|center]] |
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| colspan="2" align="center"| <small>Portrait of Barry Schuler, 2005<small> |
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| colspan="2" | <center>'''3rd CEO of [[America Online]]'''</center> |
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| '''Term''' || [[January 1]], [[2000]] - [[February 1]], [[2003]] |
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| '''Spouse''' || Tracy Schuler |
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| '''Preceded by''' || [[Steve Case]] |
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| '''Succeeded by''' || Jonathan Miller |
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| '''Born''' || [[September 7]], [[1953]]<br>[[Jersey City, New Jersey|Jersey City]], [[New Jersey]] |
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Have wondered, if an ambulance does not display the symbol, is it due to some standard not being met? Or is the symbol optional, according to agency-commander or company-owner preference? j/w - [[User:Scott Sanchez|knoodelhed]] 18:04, 9 Feb 2005 (UTC) |
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'''Barry Martin Schuler''' (born September 7, 1953 in Jersey City, New Jersey) is an [[United States|American]] [[Internet]] entrepreneur and former chairman and [[Chief executive officer|CEO]] of [[America Online Inc.]] He is best known for leading the AOL team that simplified the online service provider’s user interface, making it possible for millions of consumers to gain easy access to the Internet. |
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: I imagine it might depend on the circumstances... for instance, non-professionals rescuers (like the ''Malteseren'' in Germany) have their own signs; or some countries might use the Red cross, the Red crescent, or something in this idea... In any case, the symbol is not regulated, you don't ''have'' to display it, nor are you forbidden to display it if you so whish (though one who would display it would certainly be expected to have some training in field emergency). I don't know whether this answers the question ? If not, ask again ! :) Cheers ! [[User:Rama|Rama]] 05:55, 10 Feb 2005 (UTC) |
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==Early years== |
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Barry Schuler grew up in West '''New York,''' New Jersey. As a suburban youth, Schuler was encouraged early on by his parents to explore the arts (photography, painting and sculpture) as well as electronics. He turned his family’s basement into a darkroom while helping his father, a warehouse owner and part-time repair man, tinker with television sets and other gadgetry. <ref> Borrus, Amy. “AOL’s Point Man in the Web War,” BusinessWeek , July 2, 2001. Retrieved November 2007. |
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http://www.businessweek.com/magazine/content/01_27/b3739174.htm</ref> |
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====Orange star?==== |
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In the mid-1970’s, while completing a Bachelor’s degree in psychology at [[Rutgers University]], Schuler became captivated by [[filmmaking]]. In 1976, he left the university to produce and direct commercial and industrial films. An avid computer hobbyist and reader of [[Popular Electronics]], Schuler befriended a group of technical enthusiasts who were developing software applications for [[microcomputer]]s. After assembling a do-it-yourself [[IMSAI 8080|IMSAI computer]] and experiencing first hand the potential of at-home computing, Schuler saw the technology’s ability to positively disrupt and enhance the way people lived and worked.<ref> Borrus, Amy. “AOL’s Point Man in the Web War,” BusinessWeek , July 2, 2001. Retrived November 2007. |
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http://www.businessweek.com/magazine/content/01_27/b3739174.htm </ref> In 1978, he established CMP Communications, an advertising and marketing company devoted to helping high tech entrepreneurs spread the word about the impending revolution in microcomputing. |
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The first paragraph claims "A similar orange star is used for search and rescue personnel." I don't find this claim attested in any of the external citations. It should be either supported or deleted.[[User:207.172.87.49|207.172.87.49]] 15:12, 12 November 2006 (UTC) |
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Schuler quit CMP in 1988 and took a position as president and CEO of [[Cricket Software]], overseeing the development and marketing of color desktop applications for [[Apple Computer]]’s [[Macintosh]], including a Postscript driven drawing program. <ref> Borrus, Amy. “AOL’s Point Man in the Web War,” BusinessWeek, July 2, 2001. Retrieved November 2007. http://www.businessweek.com/magazine/content/01_27/b3739174.htm</ref> Cricket also developed the first color, graphical desktop presentation software, “Cricket Presents.” Cricket was ultimately sold to [[Computer Associates International]] in 1991. |
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'''Legal Issues using the Star of Life''' |
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Looking to take advantage of the opportunities that a new ‘Interactive” medium would bring, Schuler teamed up with (present day) wife Tracy and David Goldman shortly after and established [[Medior Inc]]., a [[multimedia]] development company, Medior Inc. In 1994, the company entered into a joint venture with, Apple Computer Inc., and Redgate Communications and launched 2Market, considered to be the first rich media online shopping service. <ref> Lewis, Peter. “Late Season Greetings From PC Shopping Plans,” New York Times, November 24, 1994. Retrieved November 2007. http://query.nytimes.com/gst/fullpage.html?res=9B05E1DE1730F937A15752C1A962958260&sec=&spon=&pagewanted=print</ref> That same year, AOL (America Online) also enlisted Medior’s help designing its product to give consumers with little or no computing expertise easy access to its online information services. While at Medior, Schuler and company co-developed a music creation game with Nick Tenbrock and Gary Levenberg of San Francisco-based Interactive Audio. The software, called Rock, Rap and Roll, allowed Macintosh users to quickly build soundtracks in a variety of musical styles.<ref> Rothman, Matt. “Tech News.” Variety, March 4, 1993. Retrieved December 3, 2007. |
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http://www.variety.com/article/VR104566.html?categoryid=16&cs=1 </ref> Medior also collaborated with [[Time Warner]], one of its clients, on the building of the world’s first digital, switched, interactive broadband communications network delivering a range of services. The service was launched in December 1994 in Orlando, Fla. <ref>“Time Warner introduces world's first full service network in Orlando; Network offers First Digital Interactive Services including Movies on Demand, Home Shopping and Interactive Games” Business Wire. December 14, 1994. Retrieved from BNET Research Center on December 3, 2007. http://findarticles.com/p/articles/mi_m0EIN/is_1994_Dec_14/ai_15980182 </ref> |
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Since I can't figure out how to respond to the earlier comment, I'll address the issue in a new one. The use of the "Star of Life" is restricted by the NHTSA based on its use as a "certification symbol." |
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==AOL years== |
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In 1995, Medior was acquired by AOL. Schuler, brought over from Medior by AOL founder and CEO [[Steve Case]], was charged with helping him and then president [[Ted Leonsis]] to transform the online service provider into a broad based, consumer-driven medium. Schuler worked his way up the ranks at AOL becoming president of its Interactive Services group in 1998. During this time, he led the design team that integrated an Internet browser directly in AOL’s proprietary user interface (version 5.0) making it possible for millions of computer users to access the Internet through a Web-based portal. He also advocated the opening up of AOL’s proprietary message service known as [[Instant messaging|IM]], a key development that allowed its subscriber base to “chat” electronically over the Internet with non-AOL computer users free of charge. <ref> Cooper, Charles. “Microsoft is ‘confusing and deceiving people.’” ZDNet U.K, July 29, 1999. ]Retrieved November 2007. http://news.zdnet.co.uk/itmanagement/0,1000000308,2072870,00.htm?r=1 </ref> By January 2001, the same month that AOL announced its merger with Time-Warner, the company’s 26 million subscribers were sending an estimated 660 million [[instant messages]] daily. <ref>Gartner, John. “No Whiners at AOL.” Wired, January 9, 2001. Retrieved December 1, 2007. http://www.wired.com/science/discoveries/news/2001/01/40973</ref> |
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According to the article found [http://www.lari.org/star.html here], the use of the Star of Life is restricted, in that "... [Its] use on emergency medical vehicles certifies that such vehicles meet the U.S. Department of Transportation standards and certify that the emergency medical care personnel who use it have been trained to meet these standards." However, the article does not site a specific source/website/government document with that information. I know that as an EMT and part of a volunteer EMS organization, ride-along (usually EMT students) observers that wear jumpsuits are required to cover up the Star of Life on the shoulder of the jumpsuit, as it indicates a level of training they have not yet received. As well, for our organization, policy dictates that any person wearing a Star of Life must act, upon request, to aid in any emergency situation to the extent of their training/protocols as an EMT. |
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It was on the heels of the Time Warner merger that Schuler was appointed chairman and CEO of the AOL unit. He was charged with finding ways to turn AOL into an interactive outlet for Time-Warner’s various media divisions, which included film, music, television and publishing. The goal was to transform AOL into a high-speed, Internet-based,” one-stop shop for movies, music, interactive video games, phone service, and more.” <ref>Mehta, Stephanie N. “AOL’s Formula: Does It Add Up?” Fortune Magazine [CNNMoney.com], February 4, 2002. Retrieved November 2007. http://money.cnn.com/magazines/fortune/fortune_archive/2002/02/04/317480/index.htm</ref> |
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I was unable to find any page specific to the rules and regulations of the Star of Life on the DoT website; however, there is a manual that can be ordered that appears to address such regulations. Due to my lack of enthusiasm for the expenditure, I'll go based on secondhand information. I did find [http://www.nhtsa.dot.gov/people/injury/ems/Participant%20Manual%201995%20EVOC.pdf this document] on the DoT website which mentions the requirements for an emergency vehicle to carry the Star of Life. The document itself is a manual published for the Emergency Vehicle Operator Course. |
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In a July 2, 2001 article, [[BusinessWeek]] reporter Amy Borrus wrote that Schuler, “deserves just as much credit for AOL’s explosive success” as then AOL [[Time Warner]] Inc. Chairman Steve Case or co-Chief Operating Officer Robert Pittman. The reporter pointed to the three years Schuler spent running AOL’s Interactive Services group, “putting his stamp on much of the design that makes it so simple to use and features that make it so popular with families.” Schuler’s objective of converging a souped-up version of AOL’s online distribution platform with Time Warner’s various media outlets hit several roadblocks one being reluctance on the part of cable companies to open up their network to Internet service providers such as AOL. Likewise, internal dissent over the best ways to merge AOL’s distribution channels with Time Warner’s more traditional media content plagued the online unit.<ref>Manly, Lorne, Rutenberg, Jim, and Schiesel, Seth. “How Does AOL Fit in the Grand Plan Now? New York Times, April 21, 2002. Retrieved November 2007. http://query.nytimes.com/gst/fullpage.html?res=9400EEDA123FF932A15757C0A9649C8B63&sec=&spon=&pagewanted=print </ref> Against this backdrop, AOL was struggling with declining advertising sales due to an economic downturn as well as a leveling out of its still dial-up driven subscriber growth. The unit took a further hit when its parent was forced to restate its earnings forecast in January 2002, in part due to the slowdown in AOL’s business. <ref> Hu, Jim. “Schuler: The Accidental CEO,” CNET News.com, Vision Series, n.d.. Retrieved October 28, 2007. http://www.news.com/1200-1070-959437.html</ref>Schuler stepped down as head of the unit in April 2002, taking over a newly created digital development unit charged with overseeing the formation of interactive digital products and services for all of AOL Time Warner. <ref> Scanlon, Mavis. “Exec Shuffle: No Cure-All at AOL Time Warner.” Cable World. April 15, 2002.Retrived from BNET Research Center on December 3, 2002. http://findarticles.com/p/articles/mi_m0DIZ/is_2002_April_15/ai_87380202</ref>He officially resigned from AOL-Time Warner in 2003. |
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This information probably should be included in the article. As I'm new to Wikipedia, I'll leave that up to someone more experienced if they'd like to volunteer. If it doesn't go up in a couple of weeks, I'll do the requisite research and writing myself. |
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==After AOL== |
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Shortly after his departure from AOL, Schuler found himself among a group of American entrepreneurs recruited by the U.S. government’s [[Defense Advanced Research Projects Agency]], also known as DARPA, to help commercialize new technologies of national interest, among them [[Ultrashort pulse laser|ultrashort pulse lasers]]. A form of [[optoelectronics]], the lasers emits short pulses of highly concentrated energy that can be used to break down [[atom]]s.<ref> Burrows, Peter. “Is This Really the Next Big Thing,” BusinessWeek, June 4, 2007. Retrieved October 28, 2007. http://www.businessweek.com/magazine/content/07_23/b4037063.htm?chan=search</ref> In 2004, Schuler started [[Raydiance Inc.]] to develop commercial applications for ultra-short pulse lasers. In July 2007, [[Wired Magazine]] reported that Raydiance had signed a deal with the [[U.S. Federal Drug Administration]] (FDA) to explore laser therapies, ranging from common [[LASIK|laser eye treatments]] to the cell-by-cell [[tumor]] [[ablation]]. <ref> Madrigal, Alexis. “Superfast Laser Turns Virus into Rubble.” Wired Magazine, November 1. 2002. Retrieved on December 3, 2007. |
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http://www.wired.com/science/discoveries/new/2007/11/laser_virus </ref> |
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As a sidenote, I'd like to take issue with Wikipedia's using the Star of Life symbol to represent all medical articles (or at least, it's the symbol that comes up next to the "stub" indicator for medical articles). The Star of Life is a prominent symbol in emergency medicine ''only''; it is not considered a representative symbol of medicine in general. I don't know where to post a comment about this, so I'll just throw it out here in hopes that someone with more Wikipedia expertise than I will address it. |
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In addition to serving as CEO of Raydiance, Schuler is managing director of the [[Draper Fisher Jurvetson]] Growth Fund and serves on the boards of UBMatrix, [[Hands On Mobile]], UU See, [[Synthetic Genomics]], and [[Visto]]. Schuler is an investor in [[Adirondack Pictures]]. He also co-produced and helped finance the film, LOOK, a drama shot entirely from the point of view of surveillance cameras. Written and directed by [[Adam Rifkin]] with [[Brad Wyman]] as his fellow producer. The film was digitally shot in high-definition with all the special effects, post production and music done on Apple’s Macintosh computers in a “virtual studio” setting. [[Look (film)|LOOK]], released in December 2007, is distributed by Liberated Artists, another Schuler venture. It won the Grand Jury Prize at the 2007 [[CineVegas]] Film Festival.<ref>Grove, Martin. ‘“Look” Spy-Cam Footage Looks Real But Isn’t,” The Hollywood Reporter, September 2007. Retrieved October 2007. |
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http://www.hollywoodreporter.com/hr/content_display/features/columns/e3ic15279a5343947f746153da8c2c8dd89 </ref> It also won Special Jury Prize at The Lone Star International Film Festival and was an official selection in both AFI Fest and The Chicago International Film Festival. |
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[[User:Jcsimpson|Jcsimpson]] 19:21, 28 November 2006 (UTC)Cres |
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Schuler lives in [[Napa, California]]. A vocal proponent of [[public education]] [[Education reform|reform]], <ref>Goetting, Jay. “Former AOL Boss Praises New Tech High’s Direction,” Napa Valley Register.com, April 10, 2004. Retrieved November 2007. http://www.napavalleyregister.com/articles/2004/04/10/news/export11162.txt </ref> He co-founded the [[Blue Oak School,]] an independent, not-for-profit entity for students, kindergarten through eighth grade. Schuler is a national advisory member for the [[New Technology Foundation (NTF)]], a non-profit organization established in 1999 with the objective of achieving national education reform.<ref> New Technology Foundation. http://www.newtechfoundation.org/about_nac.html. Retrieved on December 3, 2007.</ref> Using the [[Napa New Technology High School]] as a [[prototype]] for encouraging innovative academic objectives, NTF provides interested schools with training, tools and access to expertise developed through the NTHS school site. Through his affiliation with the foundation, Schuler has helped drive and co-funded the implementation of Internet-based technology to establish a project-based learning methodology consistent with the implementation of the 21st Century Learning Initiative. |
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Star of Life is usually called Cross of Constantine in Serbia. It is beleived that the origins of that signs are in the shape of the Labarum of Constantine the Great. |
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He and wife Tracy co-own [[Meteor Vineyard]], located in the [[Coombsville]] region of the [[Napa Valley]], with winemakers Bill and [[Dawnine Dyer]]. |
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[[User:Scope2776|Scope2776]] 10:10, 29 December 2006 (UTC) |
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Schuler is a member of the Rutgers Hall of Distinguished Alumni. |
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While an ambulance agency can certainly meet all the national requirements and not display the Star of Life, the logo is a historical symbol of EMS care and workers. Furthermore the symbol since 1997, when the patent expired and was gifted to a non-governmental agency, there is no enforcement on its use. When it was used the NHTSA had very strict guidelines for its use because it was at that time, in the late 1970's, a seal of approval by the government on the standard of pre-hospital care. To-date it is still used because of its public awareness and historical meanings. The logo has in fact grown-up with the emergency medical system since its birth. |
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==International Scope== |
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==References== |
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{{reflist}} |
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This article seems very American-centric, with one brief mention of the Star of Life being used internationally. Perhaps it should be edited for a broader scope. <small>—Preceding [[Wikipedia:Signatures|unsigned]] comment added by [[Special:Contributions/66.59.129.42|66.59.129.42]] ([[User talk:66.59.129.42|talk]]) 19:39, 25 May 2008 (UTC)</small><!-- Template:UnsignedIP --> <!--Autosigned by SineBot--> |
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==External links== |
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*[http://www.imdb.com/name/nm2284930/ Barry Schuler - IMDb Profile] |
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*[http://look-themovie.com/ Barry Schuler - LOOK-the Movie] |
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*[http://sc21napa.org/go/Sc21/about/ Barry Schuler - Speech by Schuler, sc21 21st Century Education] |
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*[http://www.meteorvineyard.com/meteor/people/barryschuler/ Barry Schuler - Meteor Vineyard] |
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*[http://www.dfjgrowth.com/dfj/index.html Barry Schuler - Draper fisher Jurvetson Growth Fund] |
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*[http://www.syntheticgenomics.com/index.htm Barry Schuler - Synthetic Genomics] |
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*[http://raydiance-inc.com/aboutusteam.htm Barry Schuler - Raydiance, Inc. Bio] |
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*[http://visto.com/about/bios/barry.asp Barry Schuler - Visto Biography] |
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*[http://www.uusee.com/ Barry Schuler - UU See] |
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*[http://mforma.com/about.php Barry Schuler - Hands on Mobile] |
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*[http://ubmatrix.com/company/leadership.htm#Schuler Barry Schuler - UBMatrix] |
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==Claim of Expiration== |
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[[Category:American businesspeople]] |
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The article claims that the trademark (or patent, depending on version) has expired, but examination of trademark registration number 1058022 shows it to still be valid, and renewed in 2007. I can find no basis for the claim of expiration--not even in the citation given or either version in the Wayback archive immediately prior to and following the cited date.[[User:Peter K. Sheerin|Peter K. Sheerin, K6WEB]] ([[User talk:Peter K. Sheerin|talk]]) 04:55, 12 October 2008 (UTC) |
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[[Category:Vintners]] |
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{{DEFAULTSORT:Schuler, Barry}} |
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[[Category:1953 births]] |
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[[Category:Living people]] |
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Revision as of 04:55, 12 October 2008
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Have wondered, if an ambulance does not display the symbol, is it due to some standard not being met? Or is the symbol optional, according to agency-commander or company-owner preference? j/w - knoodelhed 18:04, 9 Feb 2005 (UTC)
- I imagine it might depend on the circumstances... for instance, non-professionals rescuers (like the Malteseren in Germany) have their own signs; or some countries might use the Red cross, the Red crescent, or something in this idea... In any case, the symbol is not regulated, you don't have to display it, nor are you forbidden to display it if you so whish (though one who would display it would certainly be expected to have some training in field emergency). I don't know whether this answers the question ? If not, ask again ! :) Cheers ! Rama 05:55, 10 Feb 2005 (UTC)
Orange star?
The first paragraph claims "A similar orange star is used for search and rescue personnel." I don't find this claim attested in any of the external citations. It should be either supported or deleted.207.172.87.49 15:12, 12 November 2006 (UTC)
Legal Issues using the Star of Life
Since I can't figure out how to respond to the earlier comment, I'll address the issue in a new one. The use of the "Star of Life" is restricted by the NHTSA based on its use as a "certification symbol."
According to the article found here, the use of the Star of Life is restricted, in that "... [Its] use on emergency medical vehicles certifies that such vehicles meet the U.S. Department of Transportation standards and certify that the emergency medical care personnel who use it have been trained to meet these standards." However, the article does not site a specific source/website/government document with that information. I know that as an EMT and part of a volunteer EMS organization, ride-along (usually EMT students) observers that wear jumpsuits are required to cover up the Star of Life on the shoulder of the jumpsuit, as it indicates a level of training they have not yet received. As well, for our organization, policy dictates that any person wearing a Star of Life must act, upon request, to aid in any emergency situation to the extent of their training/protocols as an EMT.
I was unable to find any page specific to the rules and regulations of the Star of Life on the DoT website; however, there is a manual that can be ordered that appears to address such regulations. Due to my lack of enthusiasm for the expenditure, I'll go based on secondhand information. I did find this document on the DoT website which mentions the requirements for an emergency vehicle to carry the Star of Life. The document itself is a manual published for the Emergency Vehicle Operator Course.
This information probably should be included in the article. As I'm new to Wikipedia, I'll leave that up to someone more experienced if they'd like to volunteer. If it doesn't go up in a couple of weeks, I'll do the requisite research and writing myself.
As a sidenote, I'd like to take issue with Wikipedia's using the Star of Life symbol to represent all medical articles (or at least, it's the symbol that comes up next to the "stub" indicator for medical articles). The Star of Life is a prominent symbol in emergency medicine only; it is not considered a representative symbol of medicine in general. I don't know where to post a comment about this, so I'll just throw it out here in hopes that someone with more Wikipedia expertise than I will address it.
Jcsimpson 19:21, 28 November 2006 (UTC)Cres
Star of Life is usually called Cross of Constantine in Serbia. It is beleived that the origins of that signs are in the shape of the Labarum of Constantine the Great.
Scope2776 10:10, 29 December 2006 (UTC) While an ambulance agency can certainly meet all the national requirements and not display the Star of Life, the logo is a historical symbol of EMS care and workers. Furthermore the symbol since 1997, when the patent expired and was gifted to a non-governmental agency, there is no enforcement on its use. When it was used the NHTSA had very strict guidelines for its use because it was at that time, in the late 1970's, a seal of approval by the government on the standard of pre-hospital care. To-date it is still used because of its public awareness and historical meanings. The logo has in fact grown-up with the emergency medical system since its birth.
International Scope
This article seems very American-centric, with one brief mention of the Star of Life being used internationally. Perhaps it should be edited for a broader scope. —Preceding unsigned comment added by 66.59.129.42 (talk) 19:39, 25 May 2008 (UTC)
Claim of Expiration
The article claims that the trademark (or patent, depending on version) has expired, but examination of trademark registration number 1058022 shows it to still be valid, and renewed in 2007. I can find no basis for the claim of expiration--not even in the citation given or either version in the Wayback archive immediately prior to and following the cited date.Peter K. Sheerin, K6WEB (talk) 04:55, 12 October 2008 (UTC)