Moments of Love and Media richness theory: Difference between pages
fix heading, Replaced: =Awards & Nominations= → =Awards and nominations= using AWB |
|||
| Line 1: | Line 1: | ||
{{nofootnote|article|date=October 2008}} |
|||
{{Infobox Film |
|||
| name = Moments of Love |
|||
| image = Moments_of_love_izadong.jpg |
|||
| image_size = 250px |
|||
| caption = a classic tale romance of two people living in different time |
|||
| director = [[Mark Reyes]] |
|||
| producer = |
|||
| writer = [[Annette Gozon-Abrogar]] (story)<br>[[Mark A. Reyes]] |
|||
| narrator = |
|||
| starring = [[Dingdong Dantes]]<br>[[Iza Calzado]]<br>[[Karylle]] |
|||
| music = |
|||
| cinematography = |
|||
| editing = |
|||
| distributor = |
|||
| released = [[2006 in film| 2006]] |
|||
| runtime = 104 min. |
|||
| country = [[Philippines]] |
|||
| language = [[Tagalog Language|Tagalog]] |
|||
| budget = |
|||
| preceded_by = |
|||
| followed_by = |
|||
| website = |
|||
| amg_id = |
|||
| imdb_id = 0782063 |
|||
}} |
|||
'''Media richness theory''', sometimes referred to as '''information richness theory''', is a framework that can be used to describe a communications medium by describing its ability to reproduce the information sent over it. For example, a phone call will not be able to reproduce visual social cues such as gestures. This makes it inferior to video conferencing, which is able to communicate gestures, at least to some extent. More specifically, media richness theory states that the more ambiguous and uncertain a task is, the richer format of [[computer media|media]] is suitable to it. It is based on [[contingency theory]] and [[information processing theory]]. Essentially, it explains that richer, more personal means of communication are generally more effective at communication than leaner, less rich media. |
|||
'''''Moments of Love''''' is a [[List of Filipino films: 2000s|2006]] [[Cinema of the Philippines|Filipino]] [[romance film]] directed by [[Mark Reyes]], and released in March as a summer offering by [[GMA Films]]. It was hailed as one of the best Filipino love stories ever made. It was a huge success, earning nearly [[Php]]200 million Pesos during its entire run, a surprise to its [[film producer|producers]] considering the film's meager budget & also a rare feat for a Filipino film that is not an entry to the Metro Manila Film Festival, the feat was also achievedd by Vic Sotto's film Ispiritista. The film's exceptional visuals and storytelling helped the movie to earn praises from Philippine movie critics. It was also praised for its stunning [[music score|musical scoring]], with singers Janno Gibbs and Jennylyn Mercado singing the movie's themesong. |
|||
== Application == |
|||
It is a classic romantic tale between two people from different timelines. The film stars [[Dingdong Dantes]], [[Iza Calzado]] and [[Karylle]]. The movie also stars [[Paolo Contis]], [[Dion Ignacio]], [[Isabel Oli]], Sandy Andolong, Ces Quesada, Ian veneracion, Jojo Alejar, Valerie Concepcion and Gloria Romero. |
|||
[[Image:Media Richness Theory Diagram PNG.png|thumb|Explanatory diagram]]The most immediate and profound application of media richness theory is for senders in choosing a medium for communication. The theory implies that, a sender can (and should) use the richest possible medium to communicate the desired message. In reality, senders are often forced to use less-rich methods of communication. Senders that use less-rich media of communication should understand the limitations of that medium in the dimensions of feedback, multiple cues, message tailoring, and emotions.<ref>{{cite web |url=http://learngen.org/resources/module/lgend101_norm1/200/210/211_3.html |title=Media Richness, Social Presence and Technology Supported Communication Activities in Education |accessdate=2007-09-04 |last=Newberry |first=Brian |year=2001 }}</ref> |
|||
== |
== Theory == |
||
Information richness is defined by Daft and Lengel as "the ability of information to change understanding within a time interval". Communications that can overcome different frames of reference and clarify ambiguous issues to promote understanding in a timely manner are considered more rich. Communications that take a longer time to convey understanding are less rich. |
|||
Marco ([[Dingdong Dantes]]) is a photographer covering a harvest festival in Lake Tabon. While on a photo shoot, a mysterious old woman is hit by a van while trying to save his life. He visits the woman and is drawn to her granddaughter Lianne ([[Karylle]]). Marco and Lianne start developing a relationship. But the recent events cause Marco to be withdrawn. He is haunted by a deep feeling of loneliness. |
|||
According to Daft and Lengel's theory, media richness is a function of (1) the medium's capacity for immediate feedback, (2) the number of cues and channels available, (3) language variety; and (4) the degree to which intent is focused on the recipient. The greater social presence of a medium creates a greater immediacy and warmth of the communication, because of the greater number of channels. |
|||
His yearning leads him to a telephone conversation with Divina ([[Iza Calzado]]), the daughter of a haciendero. They find solace from their sadness in each other, filling the emptiness they have always known all their lives. Unbeknown to them, they are living in the same provincial house but are separated by time; Divina lives in the past ([[1957]]) and Marco in the present ([[2006]]). They set a time to meet at [[Lake Tabon]] but of course, they do not meet. |
|||
== References == |
|||
After two failed attempts, Marco discovers the truth: that Divina lives in the past. Marco is able to convince Divina of this truth and they accept their fate. However, Divina faces a great challenge as she is her engagement is arranged by her parents to another man in order to save their family fortune. Marco enourages Divina to run away and flee to Manila. He also makes her promise to meet him on [[March 29]], [[2006]]. Divina agrees and tells him that she will wait for 49 years to fulfill her promise. |
|||
{{reflist}} |
|||
Daft, R.L. & Lengel, R.H. (1984). Information richness: a new approach to managerial behavior and organizational design. In: Cummings, L.L. & Staw, B.M. (Eds.), Research in organizational behavior 6, (191-233). Homewood, IL: JAI Press. |
|||
Daft, R.L. & Lengel, R.H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571. |
|||
In the end, will two people’s love transcend the barriers of time? |
|||
Daft, R.L., Lengel, R.H., & Trevino, L.K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS Quarterly, 355-366. |
|||
== Cast of Characters == |
|||
*[[Dingdong Dantes]] as Marco |
|||
[[Ned Kock|Kock, N.]] (2005). Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Transactions on Professional Communication, 48(2), 117-130. |
|||
*[[Iza Calzado]] as Divina |
|||
Lengel, R.H. & Daft, R.L. (1988). The Selection of Communication Media as an Executive Skill. Academy of Management Executive, 2(3), 225-232. |
|||
*[[Karylle]] as Lianne |
|||
Ngwenyama, Ojelanki K. & Lee, Allen S. (1997). Communication Richness in Electronic Mail: Critical Social Theory and the Contextuality of Meaning. MIS Quarterly, Vol. 21 (2), 145-167. |
|||
*[[Paolo Contis]] |
|||
Suh, K.S. (1999). Impact of communication medium on task performance and satisfaction: an examination of media-richness theory. Information & Management, 35, 295-312. |
|||
*[[Dion Ignacio]] |
|||
Trevino, L.K., Lengel, R.K. & Daft, R.L. (1987). Media Symbolism, Media Richness and media Choice in Organizations. Communication Research, 14(5), 553-574. |
|||
*[[Isabel Oli]] |
|||
Trevino, L., Lengel, R., Bodensteiner, W., Gerloff, E. & Muir, N. (1990). The richness imperative and cognitive style: The role of individual differences in media choice behavior. Management Communication Quarterly, 4(2). |
|||
*[[Sandy Andolong]] |
|||
==External links== |
|||
*[[Ces Quesada]] |
|||
* [http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Mass%20Media/Media_Richness_Theory.doc Universiteit Twente Article - Media Richness] |
|||
* [http://www.istheory.yorku.ca/mediarichnesstheory.htm Youk University Article - Media Richness] |
|||
*[[Ian Veneracion]] |
|||
[[Category:Media technology]] |
|||
*[[Jojo Alejar]] |
|||
[[de:Medienreichhaltigkeitstheorie]] |
|||
*[[Valerie Concepcion]] |
|||
*[[Gloria Romero]] as the old Divina |
|||
==Production notes== |
|||
*Philippine Megastar Sharon Cuneta, supermodel, Ruffa Gutierrez, Film Matriarch, Lily Monteverde said the film is a success for the Philippine Film industry. |
|||
*The film Earned nearly 100 million pesos in the box office a rare feat for A filipino film that is not an entry to the Metro Manila Film Festival, the feat is also shared by Vic Sotto's film Ispiritista. |
|||
*Love Radio, Hanford, Regent Food Products, Tape productions & Myra e hand & body lotion also shared to the success of the film. |
|||
*Regal Films Matriarch, Mother Lily Monteverde & TAPE productions owner, Tony Tuviera also hailed the film as a succes to the Philippine film industry. |
|||
*The cast are from GMA-7's top rating primetime series, Dingdong Dantes, Karylle, Chinggoy Alonso, Ian Veneracion, (Encantadia). Sandy Andolong (Darna), Paolo Contis, Isabel Oli & Dion Ignacio (Sugo) |
|||
*The original choice to portray Dingdong's sister in this film was Starstruck 1 Avenger Nadine Samonte who is Dion Ignacio's screen partner, but was later replaced by Isabel Oli. |
|||
*The Theme song of the movie that also carries the title was sung by Janno Gibbs & Jennylyn Mercado, but the song has a pop version included in the soundtrack which was sung by Pinoy Pop Supestar batch 1 finalists, Michael Garcia, Brenan Espartinez & Charmaine Piamonte, the pop version of the song can be heard at the main menu of the DVD format of the movie & the ending of the movie as well. |
|||
*This is the last project of Dingdong Dantes that Hanford sponsored him with, he later move to Bench after Hanfored dropped him from the lineup of its endorsers. |
|||
==Soundtrack== |
|||
[[GMA Records]] released an [[Moments of Love (soundtrack)|original motion picture soundtrack]] prior to the film's playdate. |
|||
1.) Moments of Love - Music Video (feat. [[Jennylyn Mercado]] & [[Janno Gibbs]])<br> |
|||
2.) Moments of Love - Suite<br> |
|||
3.) Moments of Love - Jennylyn Mercado & Janno Gibbs (originally sung by After All)<br> |
|||
4.) Sana'y Maghintay Ang Walang Hanggan - [[Karylle]]<br> |
|||
5.) Moments of Love (Pop Version) - Brenan Espartinez, Charmaine Piamonte & [[Michael Garcia]] <br> |
|||
6.) Sana'y Maghintay Ang Walang Hanggan - Instrumental Version<br> |
|||
7.) Moments of Love (New Age Version) - Agatha Obar<br> |
|||
8.) Marco - [[Iza Calzado]], Karylle & [[Dingdong Dantes]]<br> |
|||
9.) Give Me One More Chance - Sipol<br> |
|||
10.) Moments of Love (Pop Version) - Minus One |
|||
==Awards and nominations== |
|||
* Nominated and Awarded a Certificate of Excellence in the 2007 New York Festival Film and Video Awards |
|||
{{CinemaofthePhilippines}} |
|||
[[Category:GMA Network]] |
|||
[[Category:Filipino films]] |
|||
[[Category:2005 films]] |
|||
[[Category:Tagalog-language films]] |
|||
Revision as of 23:26, 13 October 2008
 | This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. (October 2008) |
Media richness theory, sometimes referred to as information richness theory, is a framework that can be used to describe a communications medium by describing its ability to reproduce the information sent over it. For example, a phone call will not be able to reproduce visual social cues such as gestures. This makes it inferior to video conferencing, which is able to communicate gestures, at least to some extent. More specifically, media richness theory states that the more ambiguous and uncertain a task is, the richer format of media is suitable to it. It is based on contingency theory and information processing theory. Essentially, it explains that richer, more personal means of communication are generally more effective at communication than leaner, less rich media.
Application
The most immediate and profound application of media richness theory is for senders in choosing a medium for communication. The theory implies that, a sender can (and should) use the richest possible medium to communicate the desired message. In reality, senders are often forced to use less-rich methods of communication. Senders that use less-rich media of communication should understand the limitations of that medium in the dimensions of feedback, multiple cues, message tailoring, and emotions.[1]
Theory
Information richness is defined by Daft and Lengel as "the ability of information to change understanding within a time interval". Communications that can overcome different frames of reference and clarify ambiguous issues to promote understanding in a timely manner are considered more rich. Communications that take a longer time to convey understanding are less rich.
According to Daft and Lengel's theory, media richness is a function of (1) the medium's capacity for immediate feedback, (2) the number of cues and channels available, (3) language variety; and (4) the degree to which intent is focused on the recipient. The greater social presence of a medium creates a greater immediacy and warmth of the communication, because of the greater number of channels.
References
- ^ Newberry, Brian (2001). "Media Richness, Social Presence and Technology Supported Communication Activities in Education". Retrieved 2007-09-04.
Daft, R.L. & Lengel, R.H. (1984). Information richness: a new approach to managerial behavior and organizational design. In: Cummings, L.L. & Staw, B.M. (Eds.), Research in organizational behavior 6, (191-233). Homewood, IL: JAI Press.
Daft, R.L. & Lengel, R.H. (1986). Organizational information requirements, media richness and structural design. Management Science 32(5), 554-571.
Daft, R.L., Lengel, R.H., & Trevino, L.K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS Quarterly, 355-366.
Kock, N. (2005). Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Transactions on Professional Communication, 48(2), 117-130.
Lengel, R.H. & Daft, R.L. (1988). The Selection of Communication Media as an Executive Skill. Academy of Management Executive, 2(3), 225-232.
Ngwenyama, Ojelanki K. & Lee, Allen S. (1997). Communication Richness in Electronic Mail: Critical Social Theory and the Contextuality of Meaning. MIS Quarterly, Vol. 21 (2), 145-167.
Suh, K.S. (1999). Impact of communication medium on task performance and satisfaction: an examination of media-richness theory. Information & Management, 35, 295-312.
Trevino, L.K., Lengel, R.K. & Daft, R.L. (1987). Media Symbolism, Media Richness and media Choice in Organizations. Communication Research, 14(5), 553-574.
Trevino, L., Lengel, R., Bodensteiner, W., Gerloff, E. & Muir, N. (1990). The richness imperative and cognitive style: The role of individual differences in media choice behavior. Management Communication Quarterly, 4(2).