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{{Short description|Collection of fashion photographs}} |
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{{for multi|the band|Lookbook (band)|the fashion website|Lookbook.nu}} |
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[[File:Lookbook.jpg|400px|thumb|Lookbook]] |
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A '''lookbook''' is a collection of photographs compiled to show off a [[Model (person)|model]], [[photographer]], [[Fashion|style]], [[Hair stylist|stylist]], or [[Clothing|clothing line]]. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.<ref>{{cite news|url=https://tmagazine.blogs.nytimes.com//tag/look-books/|author=Courtney A. Weinblatt|title=Stick Thin - A Look Book Makeover|magazine=[[T: The New York Times Style Magazine]]|date=December 20, 2007}}</ref> It is an especially popular term |
A '''lookbook''' is a collection of photographs compiled to show off a [[Model (person)|model]], [[photographer]], [[Fashion|style]], [[Hair stylist|stylist]], or [[Clothing|clothing line]]. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.<ref>{{cite news|url=https://tmagazine.blogs.nytimes.com//tag/look-books/|author=Courtney A. Weinblatt|title=Stick Thin - A Look Book Makeover|magazine=[[T: The New York Times Style Magazine]]|date=December 20, 2007}}</ref> It is an especially popular term among "[[fashion blog]]gers".<ref>{{cite news|url=https://www.fashion-incubator.com/archive/what_are_look_books/|title=What are Look Books?|publisher=Fashion Incubator|date=August 25, 2006|accessdate=May 25, 2019}}</ref><ref>{{cite magazine|url=https://www.teenvogue.com/story/taghrid-chaaban-of-taghrid-a-lookbook|author=Naomi Nevitt|title=Taghrid Chaaban of Taghrid: A Lookbook|magazine=[[Teen Vogue]]|date=December 2, 2008}}</ref> |
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Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a [[celebrity]], [[politician]] or [[socialite]].<ref>{{cite magazine|url=https://www.thecut.com/2009/04/michelle_obama_slideshow.html|author=Sharon Clott|title=The Michelle Obama Lookbook|magazine=[[The Cut (magazine)|The Cut]]|date=April 8, 2009}}</ref> They can also be used as an [[artist's portfolio]]. |
Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a [[celebrity]], [[politician|politicians]] or [[socialite|socialites]].<ref>{{cite magazine|url=https://www.thecut.com/2009/04/michelle_obama_slideshow.html|author=Sharon Clott|title=The Michelle Obama Lookbook|magazine=[[The Cut (magazine)|The Cut]]|date=April 8, 2009}}</ref> They can also be used as an [[artist's portfolio]]. |
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== Lookbook in fashion industry == |
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Lookbooks take a special place in the [[fashion industry]], as they are used to present the product to the client. There are multiple reasons for that:<ref name=":0">{{Cite web|last=Malynovska|first=Olha|date=2020-09-01|title=How to make a jewelry lookbook?|url=https://blog.catalogmachine.com/how-to-make-a-jewelry-lookbook/|url-status=live|archive-url=|archive-date=|access-date=2020-11-09|website=Catalog Machine Blog|language=en-US}}</ref> |
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'''There is a global shift towards online business.'''<br/> |
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Online lookbook is a [[digital marketing]] tool that helps companies reach out to their [[target audience]] worldwide. For example,''' '<nowiki/>'''''due to the increasing advancement in online marketing trends and rising trend of use of digital media for [[product marketing]], the demand for [[online shopping]] of [[Jewellery|jewelry]] is predicted to witness tremendous growth in the coming years. Moreover, due to the growing adoption of technological advancement techniques and innovative stones for artificial jewelry is anticipated to contribute major growth in [[e-commerce]] industry. Due to the increasing trend is advanced standard of living, growing fashion, and living a luxury lifestyle the demand for global online jewelry market is anticipated to witness significant growth over the forecast period'<nowiki/>''.<ref>{{Cite web|last=Research|first=Orbis|date=2020-02-28|title=Global Online Jewelry Market & Jewelry Market Share 2020, by Top Brands, Leading Players, Pricing, Trends, Sales Channels, Revenue, Demand and Business Opportunities to 2025|url=http://www.globenewswire.com/news-release/2020/02/28/1992622/0/en/Global-Online-Jewelry-Market-Jewelry-Market-Share-2020-by-Top-Brands-Leading-Players-Pricing-Trends-Sales-Channels-Revenue-Demand-and-Business-Opportunities-to-2025.html|access-date=2020-11-09|website=GlobeNewswire News Room}}</ref> |
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'''The lookbook helps to build an emotional connection with the clients.'''<br/> |
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To achieve it, all the professional lookbooks and catalogs makers advise presenting a product on a person and within a context."''A golden diamond necklace on the white background says nothing. But if you put this necklace on the grandma’s neck and imagine a grandpa hugging her, you will see that this necklace is a symbol of life-long love. So, would you prefer to spend $1000 on a chain or the never-ending love?''"<ref name=":0" /> |
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'''The fashion industry is fluid.'''<br/> |
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Trends and products are changing every 3 months. So, the companies are supposed to present a new collection every season. At the same time, lookbooks are comparatively easy to be created. To achieve this result companies automate a lookbook creation process. Nowadays, lookbooks may be connected to the product [[Database|databases]]. In this case, the catalog can be updated every time there is a change of the product database.<ref>{{Cite web|last=|first=|date=|title=Catalog Machine|url=https://www.catalogmachine.com/|url-status=live|archive-url=|archive-date=|access-date=2020-11-09|website=www.catalogmachine.com|language=en}}</ref> This is how fashion brands can stay up-to-date fast and easy. |
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== Design == |
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There are various tips to keep in mind while creating a lookbook:<ref>{{Cite web|last=Malynovska|first=Olha|date=2020-08-11|title=10 Tips: How to make a fashion lookbook|url=https://blog.catalogmachine.com/10-tips-how-to-make-a-fashion-lookbook/|url-status=live|archive-url=|archive-date=|access-date=2020-11-09|website=Catalog Machine Blog|language=en-US}}</ref> |
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# Create a simple background, not to distract people from a product's image. |
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# Generate high-quality and professional-looking images. |
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# Be consistent in terms of colors and fonts. |
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# Add a 'Buy' button so that the client can buy right from the online lookbook. |
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# Add the contact information. |
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# Include cover and back pages, short product descriptions, and social media share options |
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Following this gives you a chance to generate a lookbook that will sell. |
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== Cinematography == |
== Cinematography == |
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While the lookbook term has become more prevalent in recent years through fashion [[vloggers]], lookbooks have long been associated with cinematography. Whereas a fashion lookbook has more in common with a portfolio, cinematography lookbooks will contain a collection of reference images illustrating scene layout, setting, and lighting. This may be used by a cinematographer to show a director how to illustrate or communicate the intended result of a scene, or vice versa, when the director has something particular in mind.<ref>[https://nofilmschool.com/2011/08/multimedia-lookbook Nofilmschool.com]</ref> |
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==References== |
==References== |
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[[Category:Fashion photography]] |
[[Category:Fashion photography]] |
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[[Category:Modeling]] |
[[Category:Modeling (profession)]] |
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Latest revision as of 03:53, 27 April 2024
A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.[1] It is an especially popular term among "fashion bloggers".[2][3]
Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis. However, sometimes they are made to compile the looks of other people such as a celebrity, politicians or socialites.[4] They can also be used as an artist's portfolio.
Cinematography[edit]
While the lookbook term has become more prevalent in recent years through fashion vloggers, lookbooks have long been associated with cinematography. Whereas a fashion lookbook has more in common with a portfolio, cinematography lookbooks will contain a collection of reference images illustrating scene layout, setting, and lighting. This may be used by a cinematographer to show a director how to illustrate or communicate the intended result of a scene, or vice versa, when the director has something particular in mind.[5]
References[edit]
- ^ Courtney A. Weinblatt (December 20, 2007). "Stick Thin - A Look Book Makeover". T: The New York Times Style Magazine.
- ^ "What are Look Books?". Fashion Incubator. August 25, 2006. Retrieved May 25, 2019.
- ^ Naomi Nevitt (December 2, 2008). "Taghrid Chaaban of Taghrid: A Lookbook". Teen Vogue.
- ^ Sharon Clott (April 8, 2009). "The Michelle Obama Lookbook". The Cut.
- ^ Nofilmschool.com
External links[edit]
- The Look Book Blog—New York magazine
- LOOKBOOK.TV Channel The LOOKBOOK Film Channel
- Jacco Fashion Lookbook: Japanese and Korean Fashion
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