FMCG: Difference between revisions
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‘Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks, although these are often categorised separately. |
‘Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks, although these are often categorised separately. |
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The term Consumer Packaged Goods (CPG) is used interchangeably with FMCG. |
The term Consumer Packaged Goods (CPG) is used interchangeably with FMCG. |
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Three of the largest and most well known examples of [[FMCG]] companies are [http://www.nestle.com Nestlé], [[Unilever]] and [http://www.pg.com Procter & Gamble]. |
Three of the largest and most well known examples of [[FMCG]] companies are [http://www.nestle.com Nestlé], [[Unilever]] and [http://www.pg.com Procter & Gamble]. |
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Revision as of 22:41, 31 October 2005
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FMCG is an acronym for Fast Moving Consumer Goods.
FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets.
‘Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks, although these are often categorised separately.
The term Consumer Packaged Goods (CPG) is used interchangeably with FMCG.
Three of the largest and most well known examples of FMCG companies are Nestlé, Unilever and Procter & Gamble.
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