Milton Reynolds

Milton Reynolds (1892 – 1976), an American entrepreneur, was born Milton Reinsberg in Albert Lea, Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October of 1945. He was also inventor of the “talking sign” promotional placard for retail stores, sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record, and among the first investors in Syntex, which pioneered the birth-control pill.
As with all speculative business promoters, Reynolds’ fortunes rose and fell numerous times during his career. He changed his name because he believed that his customers, including major U.S. retailers, were reluctant to buy from Jews. Long before his success with the pen, he had tried several ventures that made and lost considerable sums, including trying to corner the market on used automobile tires and investing in prefabricated houses. A business he built around retail signmaking equipment, Reynolds Printasign, was owned and operated by two generations of his heirs.

Developing the Gravity-Feed Ballpoint

Reynolds never claimed to have invented the ballpoint. A rolling-ball mechanism for marking leather was conceived as early as 1888 by American inventor John Loud. Then in 1938, newspaper editor Laszlo Biro, a Hungarian-émigré to Argentina, and business partner Henry G. Martin patented a device for marking printers’ galleys. The Biro pen used gelatinous ink combined with capillary action to draw the ink out as it was deposited on paper by the rolling-ball tip. Because the pen did not leak at high altitude, the Biro venture was able to sell a limited quantity of pens to the Royal Air Force for keeping flight logs, under a contract with Myles Aircraft. Subsequently, Biro licensed manufacturing rights in the U.S. to Eversharp.
While paying a sales call to Goldblatt Brothers department store in Chicago, Reynolds was shown one of the rare Biro pens and apparently recognized it as a potentially hot consumer item for the postwar era. Working with engineer Orville Huernergardt and machinist Titus Haffa, Reynolds came up with a design that did not rely on patented capillary action but caused ink to flow by gravity. However, successful gravity feed required much thinner, viscous ink and a much larger barrel to avoid constant refilling. The thin ink made the pens prone to leakage, but, realizing time was of the essence, Reynolds rushed them to market anyway, touting the high ink capacity. With roller balls repurposed from the metal beads used in war-surplus bomb sights and barrels machined from aircraft aluminum, the Reynolds pens had another feature that captured the popular imagination: In early ads, Reynolds claimed, “It writes under water!” The claim was essentially truthful because his pen wrote successfully on wet paper. Consumers had little use for this bizarre practical application, but an entire generation of shoppers remembered the slogan long after Reynolds passed into history. Smart sloganeering would prove to be a Reynolds hallmark.

Introduction of the Pen

Although Eversharp had plans to introduce a pen modeled after Biro’s, Reynolds beat all his potential competitors to market. Before and during the war, when he sold signmaking equipment to retailers, Reynolds had cultivated personal relationships with the heads of all the department stores. Among these was Fred Gimbel, whose family owned Gimbels in Manhattan, the archrival of R. H. Macy. Through an exclusive deal with Gimbel, the Reynolds pen debuted at the 32nd Street store on the morning of October 29, 1945. The war had just ended (V-J Day was on August 10), so public exuberance was high. The pen sold for the then-luxurious price, approved under wartime price controls, of $12.50, which in those days would have bought an overnight stay at a luxury hotel. But people who had the money were looking for the perfect Christmas gift for the returning soldier they expected would soon be a white-collar executive. The day the pen went on sale, thousands of manic shoppers stormed Gimbels, and approximately 50 NYPD officers had to be dispatched for crowd control. Reynolds later bragged he’d triggered the biggest shopping riot in history.

The Reynolds International Pen Company

The Chicago-based Reynolds Pen Company made $8 million in six weeks, cranking out lathe-turned pens in a manufacturing facility converted from an indoor tennis court. Thereafter came an era chronicled in the print media of the time as the “Pen Wars,” as latecomer Eversharp finally entered the market. Eversharp promptly sued Reynolds for patent infringement, and Reynolds countersued on the grounds of illegal restraint of trade. Ultimately, the main result of the legal battle was to generate reams of free publicity for both products. Reynolds capitalized on his stunning success by introducing a new model dubbed the “Reynolds Rocket” from the Reynolds International Pen Company. He shipped pens overseas while making partnership overtures, even buying a French chateau as an intended base of European operations.

Pen Wars

Reynolds knew that it was only a matter of time until the established pen manufacturers Eversharp, Parker, and Waterman flooded the market with much cheaper models backed up with big national advertising campaigns. Rather than compete and watch his margins dwindle, he sold the company off in pieces. European rights to the name went to a French concern, and the Reynolds pen is a well-known French brand today (although the company is just as well known for its inexpensive fountain pens, which schoolchildren use for lessons in cursive penmanship). However, in Britain especially, “Biro” has become the generic term for any ballpoint pen. Reynolds sold his tooling to Fisher pens of Los Angeles. And he sold the corporate charter to the U.S. government, which renamed it the Reynolds Construction Company and allegedly passed clandestine payments to foreign governments through the paper entity.

Reynolds the Aviator

Reynolds took his profits and indulged his hobby, a lifelong love of flying. In the 1930s, he’d owned a Stinson Reliant biplane he named the “Flying Printasign” after his signmaking company. Even as he was planning to exit the pen business, he bought a used A-26 bomber. He had the armor stripped off and retrofitted the plane with new commercial engines, christening it the “Reynolds Bomshell.” He hired war-hero Bill Odom as pilot, Tex Sallee as copilot, and in 1947 the three of them flew around the world in 78 hours, 55.5 minutes, making four stops for refueling, to set the world record for twin-engine propeller aircraft. (The previous record, set by Howard Hughes, was 91 hours, 14 minutes. Both records were surpassed in 1957.) Reynolds had timed the flight to coincide with the international introduction of the Reynolds Rocket, a pen that wrote in two colors. Reynolds and crew made one more newsworthy intercontinental flight, an expedition to fly over the K2 mountain range in Tibet. He renamed his retrofitted bomber the “China Explorer.” He had a hunch that the Amne Machens mountain was taller than Mt. Everest in the Himalayas and craved the publicity he’d get from establishing that fact. Among many challenges, the expedition was beset by obstacles imposed by the communist Chinese government, which detained the flight near Nanking and then sent fighter planes to escort it across the Sea of Japan. However, in the intervening period, Reynolds and the China Explorer had somehow diverted their guards, taken off from Lunghwa Field, and completed a quick flyover of the forbidden mountain. Reynolds family lore has it that Milton had made a secret deal from the outset with the U.S. government to look for evidence of Chinese nuclear tests. If this were indeed his secret mission, it would certainly explain the resistance he encountered. No one with direct knowledge of the expedition has ever admitted knowledge of such a plan. However, for many years thereafter, the clandestine payments passed through the Reynolds Construction Company by U.S. intelligence were part of an operation code-named “KK Mountain.”

Retirement to Mexico City

Of all Reynolds’ ventures, Reynolds Printasign endured, bought out by his son James, and subsequently run by grandson Thomas. Milton Reynolds retired to a hacienda near Mexico City. The place was so grand, the family called it the “Milton Hilton.” During this last phase of his career, Reynolds and investor Charles Allen speculated in land and invested in Iranian oil, and he traveled the world on commercial flights as an unofficial “goodwill ambassador” for the United States.