Comet Group: Difference between revisions
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'''Comet''' is a wholly owned subsidiary of [[KESA]] Electricals [[Plc]] specialising in Electrical retailing. In 2003 Comet demerged from [[Kingfisher Plc]] to form a new group under the [[KESA]] umbrella. Comet has recently undergone a £20 million rebranding campaign(since September 2005) to differentiate itself from other players in the market. |
'''Comet''' is a wholly owned subsidiary of [[KESA]] Electricals [[Plc]] specialising in Electrical retailing. In 2003 Comet demerged from [[Kingfisher Plc]] to form a new group under the [[KESA]] umbrella. Comet has recently undergone a £20 million rebranding campaign(since September 2005) to differentiate itself from other players in the market. |
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Its focus is on giving customers the best price, best choice and best service. |
Its focus is on giving customers the best price, best choice and best service. The retailer has around 250 stores in the UK |
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Like many large electrical retailers, Comet offers a Price Promise scheme that would suggest they will match or beat the price of an item sold elsewhere more cheaply. It should be noted however that this price matching is limited to comparing prices to one or two close competitors (e.g.[[Tesco]]) or companies within the |
Like many large electrical retailers, Comet offers a Price Promise scheme that would suggest they will match or beat the price of an item sold elsewhere more cheaply. It should be noted however that this price matching is limited to comparing prices to one or two close competitors (e.g.[[Tesco]]) or companies within the DSG group (i.e. Argos, Currys, Dixons, etc.) which share a common pricing policy. Additionally they offer to match prices against local stores within a 10 mile radius, however they do not match prices against other online/internet mail-order companies (who can often offer goods for substantially less). |
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Revision as of 21:32, 17 April 2006
Comet is a wholly owned subsidiary of KESA Electricals Plc specialising in Electrical retailing. In 2003 Comet demerged from Kingfisher Plc to form a new group under the KESA umbrella. Comet has recently undergone a £20 million rebranding campaign(since September 2005) to differentiate itself from other players in the market.
Its focus is on giving customers the best price, best choice and best service. The retailer has around 250 stores in the UK
Like many large electrical retailers, Comet offers a Price Promise scheme that would suggest they will match or beat the price of an item sold elsewhere more cheaply. It should be noted however that this price matching is limited to comparing prices to one or two close competitors (e.g.Tesco) or companies within the DSG group (i.e. Argos, Currys, Dixons, etc.) which share a common pricing policy. Additionally they offer to match prices against local stores within a 10 mile radius, however they do not match prices against other online/internet mail-order companies (who can often offer goods for substantially less).
Financial Results
| Year | 2000/01 | 2001/02 | 2002/03 | 2003/04 | 2004/05 |
|---|---|---|---|---|---|
| Sales £M | 1,205.8 | 1,335.6 | 1,406.1 | 1,444.4 | 1,538.1 |
| Retail Profit £M | 33.1 | 38.4 | 43.3 | 47.4 | 52.0 |
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External links
- Kesa Electricals Plc
- Kingfisher Plc
Competitors
- DSG International plc (Dixons, currys, PC World and The Link)