Wilbur Schramm

Wilbur Schramm (1907-1987) was the founder of the Institute for Communications Research at the University of Illinois at Urbana-Champaign and the former director of the East-West Communication Institute at the East-West Center in Honolulu, Hawaii.

He is especially influential for his 1964 book Mass Media and National Development which was published in conjunction with UNESCO, which effectively began research into the link between the spread of communication technology and socio-economic development.

References

Schramm, W. (Ed.). (1960). Mass communications (2nd ed.). Urbana, IL: University of Illinois Press.
Schramm, W. (1963). The science of human communication. New York: Basic Books.
Schramm, W. (1964). Mass media and national development. Stanford, CA: Stanford University Press.
Schramm, W. (1997). The beginnings of communication study in America: A personal memoir. Thousand Oaks, CA: Sage.
Schramm, W., & Roberts, D. F. (Eds.). (1971). The process and effects of mass communication (Rev. ed.). Urbana, IL: University of Illinois Press.