O2TV
The First Youths TV-Channel O2TV is a Russian independent socially-political TV channel, target audience of which are youths between 18 and 29. [1]
Audience of O2TV exceeds 30 million people and adds another 1 million every month. The channel is broadcast in over 300 cities of Russia, as well as cities of the CIS countries. [2]
History
In 2006 the channel, which had already existed for 2 years as a music channel was transformed into a socially-political channel. That time it had a reach of only 14 million people, including 1.7 million citizens of Moscow. According to the President of the channel Vasily Lavrov, "We had the aim to create an independent media resource, and we did it."[1]
The very title O2TV is derived from the chemical designation for an oxygen molecule, O2. A popular brand of the channel — "oxygenic television" draws a similarity to the Russian slang taboo adjective with the meaning of "perfect, great". [3]
References
- ^ a b Presentation of a new broadcast format of the First Youths TV-Channel O2TV, October 12, 2006, by MediaAtlas.Ru (in Russian)
- ^ Presentation of the channel at O2TV website (in Russian)
- ^ Blog entry of a Russian science fiction writer Leonid Kaganov, October 17, 2006 (in Russian)
External links
- O2TV web-site (in Russian)
- O2TV online broadcast
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