Jacquelyn Ottman

Jacquelyn Ottman is the president of J. Ottman Consulting, Inc., a New York based green marketing firm, which she founded in 1989. ^[1] Her recent book, “Green Marketing: Opportunity for Innovation, 2nd Edition” has been translated into six different languages. She has worked with over sixty of the Fortune 500, including GE and Procter & Gamble, along with the U.S. EPA Energy Star Label. Ottman speaks worldwide on topics including sustainability by design, strategies for product innovation, and strategic green marketing.^[2] She chaired the Sustainable Brands Conference in 2007 and 2008, giving the keynote address on sustainable branding ideas.

Jacquelyn's article, "Avoiding Green Marketing Myopia: Ways To Improve Consumer Appeal For Environmentally Preferable Products" was published in the June 2006 issue of Environment. ^[3]

References

^ ["SB'07 Speakers" (.html). Retrieved June 2008. {{cite web}}: Check |url= value (help); Check date values in: |accessdate= (help)
^ "Jacquelyn Ottman" (.html). Retrieved June 2008. {{cite web}}: Check date values in: |accessdate= (help)
^ "Avoiding Green Marketing Myopia". Environment. Heldref Publications. Retrieved June 2008. {{cite web}}: Check date values in: |accessdate= (help)

Category:Green Marketing

[1] ["SB'07 Speakers" (.html). Retrieved June 2008. {{cite web}}: Check |url= value (help); Check date values in: |accessdate= (help)

[2] "Jacquelyn Ottman" (.html). Retrieved June 2008. {{cite web}}: Check date values in: |accessdate= (help)

[3] "Avoiding Green Marketing Myopia". Environment. Heldref Publications. Retrieved June 2008. {{cite web}}: Check date values in: |accessdate= (help)

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