Taiwan External Trade Development Council
TAITRA, Taiwan External Trade Development Council
The Taiwan External Trade Development Council (TAITRA) , the foremost non-profit trade promotion organization in the Republic of China on Taiwan (R.O.C.), was founded in 1970 to help promote foreign trade. Jointly sponsored by the government and the industrial as well as commercial associations, it assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in the foreign markets.
In addition, TAITRA undertakes many initiatives to help foreign businesses establish a wider presence in Taiwan.
Over the past decades, TAITRA has developed a well-coordinated trade promotion and information network composed of a staff of over 600 trained specialists stationed in its headquarters in Taipei, four local branch offices in Hsinchu, Taichung, Tainan and Kaohsiung, over 44 overseas branch offices worldwide. Associated with its sister organizations, the Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), TAITRA does everything possible to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education, and Web Service.
TAITRA Service
TAITRA is an active player at all levels, undertaking market promotion, collecting trade information, organizing exhibitions, offering convention services, providing trade education and Taiwantrade, e-Trading Hub Services.
MARKET DEVELOPMENT
★Developing the international markets
★Providing commodities sourcing services for chain stores
★Promoting the International Market Development (IMD) project
★Promoting the International Brand Alliance (IBA) project
★Organizing trade missions and participating in major overseas trade shows
★Organizing trade meetings and seminars
★Establishing Taiwan Trade Service (TTS) stations at major international trade shows
★Promoting the International Sourcing Services (ISC) project, providing multinational corporations with professional consultation and assistance in sourcing for products and vendors in Taiwan
STRATEGIC MARKETING
★Working closely with the ROC government in attracting foreign and overseas Chinese investors to Taiwan, paving the way for long term partnerships between investors and Taiwan enterprises
★Promoting and internationalizing the image of the local agricultural sector, boosting their competitiveness in the global markets
★Assist Taiwan businesses and manufacturers participate in foreign government tenders and global procurement markets
★Issuance and guarantee of ATA Carnets
★Promoting product and packaging design, branding, and image enhancement so as to create “Innovalue” in products and enterprises
TRADE INFORMATION SERVICES
★Dissemination information about Taiwan trade
★Operating trade libraries
★Maintaining extensive computerized and CD-ROM trade information databases
★Publishing Chinese and English trade publications
EXHIBITIONS
★Organizing Taipei International Trade Shows
★Managing the Taipei World Trade Center Exhibition Halls
★Providing venue and facility rental services for trade show organizers
CONVENTION SERVICES
★Operating the Taipei International Convention Center
★Furnishing comprehensive convention planning and technical backup
TRADE EDUCTAION
★Operating the International Trade Institute
★Conducting trade-related courses to meet the needs of the local business community
TAIWANTRADE, E-TRADING HUB SERVICES
★Providing on-lone marketing, trade-matching and value-added trade information services
★Providing on-line pre-event promotion, promotional activities to facilitate trade events