Men's Egg

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Asience (talk | contribs) at 14:49, 5 January 2007 (to Japanese Wikipedia). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

MensEGG is a style magazine distributed in Japan aimed at men. It is a counterpart of Egg magazine, which focuses on Ganguro fashions.

Men's Egg's image revolves around Japanese working-class trends, appealing to young men mostly under 20. It draws inspiration from Japanese "yankee" (rascal) culture, also with techno and surfer influences. This style is often looked down on by some other Japanese, who associate it with juvenile delinquency, and also, "Inakamono"(somebody from the countryside). The generic "Bon-Jovi"-esque style featured in Men's Egg magazine is offered cheaply in chain clothing-stores across Japan such as "Zenmall" or "Jeansmate" although highly priced items are also featured in Men's Egg.

Apart from fashion, the magazine also features information for young teenagers, such as advice on picking up girls, dating, and explicit articles with advice on sex. The magazine also contains club information. Despite its critics, Men's Egg style continues to be very popular in Japan, and can be found in most convenience stores.