Vegemite and User:Sioraf: Difference between pages
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== Personal == |
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[[Image:vegemiteontoast large.jpg|thumb|250px|Vegemite on toast.]] |
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| style="text-align:left; font-size:8pt; padding:4px; line-height:1.25em; color:#000000; ; vertical-align: middle;" | This user is a '''[[Christian]]'''.[[Category:Christian Wikipedians|{{PAGENAME}}]] |
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== Political == |
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'''Vegemite''' ({{IPA-en-au|ˈvedʒɪmɑɪt}}) is a dark brown savoury food paste made from [[yeast extract]], used mainly as a [[Spread (food)|spread]] on [[sandwich]]es, [[toast]] and [[cracker (food)|cracker biscuits]], as well as a filling of pastries like [[Cheesymite scroll]], in [[Australia]] and [[New Zealand]]. It is similar to British and New Zealand [[Marmite]] (in texture and appearance but not flavour) and to Swiss [[Cenovis]]. |
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== Quotes == |
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== Categories== |
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Vegemite is made from leftover brewers' [[yeast]] extract, a [[by-product]] of [[Brewing (beer)|beer manufacturing]], and various vegetable and spice additives. The taste may be described as salty, slightly bitter, and malty - somewhat similar to the taste of beef [[Bouillon (broth)|bouillon]]. The texture is smooth and sticky, much like peanut butter. It is not as intensely flavoured as Marmite and it is less sweet than the New Zealand version of [[Marmite]]. |
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[[Category:Christian Wikipedians]] |
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[[Category:Irish Wikipedians|Sioraf]] |
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Vegemite is popular with many Australians, who commonly consider it a national food and a [[cultural icon]].<ref>Prime Minister of Australia (2008) – [http://www.pm.gov.au/australia/symbols/icons.cfm#vegemite Australian Icons] – retrieved 9 April 2008</ref> It can be found in shops around the world, particularly where there are large populations of [[Australian diaspora|Australian expatriates]]. Vegemite has not been successfully marketed in other countries, apart from New Zealand, and has failed to catch on in the United States, despite being owned by US food company [[Kraft Foods]]. When seen in the United States, the Vegemite label often does not contain the Kraft logo. |
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[[Category:Misanthrope Wikipedians]] |
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[[Category:Socialist Wikipedians]] |
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==History== |
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Vegemite was invented in 1923<ref>[http://www.pm.gov.au/australia/symbols/icons.cfm#vegemite Prime Minister of Australia: Australia in Focus - Symbols and Icons - Australian Icons<!-- Bot generated title -->]</ref> by [[Food technology|food technologist]] Dr. [[Cyril P. Callister]] when his employer, the Australian company Fred Walker & Co., gave him the task of developing a spread from brewers' yeast following the disruption of British Marmite imports after [[World War I]]. Callister had been hired by the chairman [[Fred Walker (entrepreneur)|Fred Walker]].<ref>{{cite web| last =Farrer |
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| first =K.T.H. | title = Walker, Fred (1884 - 1935) | publisher =Australian Dictionary of Biography |
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| date = | url =http://www.adb.online.anu.edu.au/biogs/A120399b.htm | format =Web Bio |
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| accessdate =2008-02-08 }}</ref> Vegemite was registered as a [[trademark]] in Australia that same year. The registration was later transferred to Kraft, a US multinational, which has maintained an interest in Vegemite since the 1920s. In 1919, New Zealand company [[Sanitarium Health Food Company|Sanitarium]] began manufacturing a version of Vegemite's biggest competitor, Marmite, and shipping it to Australia. |
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The name ''Vegemite'' was selected out of a hat by Fred Walker's daughter, Sheilah. Faced with growing competition from New Zealand's Marmite, the product was known from 1928 to 1935 as ''Parwill'', leading to<!-- Wasn't it the other way round, the slogan leading to the name? --> the convoluted advertising slogan, "Marmite but Parwill." that is, "Ma [mother] might like the taste but Pa [father] will." This attempt to expand [[market share]] was unsuccessful and the name was changed back to Vegemite. Today Vegemite far outsells Marmite and other similar spreads in Australia. |
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==Vegemite and cheese== |
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During the 1990s, Kraft released a product in Australia known as Vegemite Singles. It combined two of Kraft's major products into one. The product consisted of [[Kraft Singles]] with Vegemite added, thus creating Vegemite-flavoured cheese. This extension of the Vegemite product line was an attempt by Kraft to capitalise on the enormous popularity of Vegemite and cheese sandwiches (made by placing a slice of cheese into a Vegemite sandwich). Vegemite Singles were later taken off the market, possibly due to poor sales. |
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==United States ban rumour== |
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In October 2006, the Melbourne newspaper, the ''[[Herald Sun]]'' incorrectly reported that Vegemite had been banned in the United States, and that the [[United States Customs Service]] had gone so far as to search Australians entering the country for Vegemite. The story appears to have originated from an anecdote from a traveller who claimed to have been searched and a spokesperson for Kraft who made a misinformed comment to reporters. The story led to some anti-American comments in blogs and newspapers. The ''Herald Sun'' blamed the [[George W. Bush|US President]] for the ban, and encouraged readers to post comments on its website and send emails to the White House. |
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The US [[Food and Drug Administration]] later stated that although it is technically illegal in the US to add [[folate]] to food products other than grains, there were no plans to investigate whether Vegemite contains folate, to subject it to an import ban, or withdraw it from US supermarket shelves. The [[United States Customs and Border Protection]] also tried to dispel the rumour, stating on its website that "there is no known prohibition on the importation of Vegemite" and "there is no official policy within CBP targeting Vegemite for interception".<ref name="cbp-rumor"> |
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{{cite news |
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| url = http://www.cbp.gov/xp/cgov/newsroom/highlights/cbp_responds/rumor.xml |
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| title = Why is CBP Seizing Vegemite? |
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| publisher = U.S. Customs and Border Protection (via www.cbp.gov) |
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| date = [[October 31]], [[2006]] |
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| accessdate = 2006-10-31 |
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}}</ref> The story of the "ban" later took on the status of [[urban legend]].<ref name="snopes"> |
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{{cite news |
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| url = http://www.snopes.com/food/warnings/Vegemite.asp |
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| title = Vegemite Ban |
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| publisher = Snopes (via snopes.com) |
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| date = [[October 28]], [[2006]] |
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| accessdate = 2006-12-22 |
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}}</ref> While Vegemite has never been popular in the U.S., it can still be purchased at supermarkets that stock imported food items.<ref name="aap-2"> |
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{{cite news |
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| url = http://www.news.com.au/story/0,23599,20641599-1702,00.html |
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| title = US denies Vegemite ban |
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| publisher = AAP (via News.com.au) |
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| date = [[October 25]], [[2006]] |
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| accessdate = 2006-10-25 |
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}} |
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</ref> |
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== Nutritional information == |
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Vegemite is rich in [[B vitamins]], but unlike Marmite and some other yeast extracts, it is not artificially fortified with [[vitamin B12]]. |
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==Advertising and branding== |
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[[Image:Vegemite jars timeline.jpg|thumb|650px|center|Different Vegemite jars - National Museum of Australia]] |
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Vegemite's rise to popularity was helped by marketing campaigns begun in [[1954 in television|1954]], using groups of smiling, attractive healthy children singing a catchy [[jingle]] entitled "We're happy little Vegemites". The two young twin girls who sang this advertising jingle were known as the "Vegemite Twins". In March 2007, Kraft announced that they are trying to trace the original children from the campaign to celebrate the advertisement's fiftieth anniversary. |
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==Australian slang usage== |
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This jingle gave rise to an [[Australian English vocabulary|Australian slang]] expression "happy little Vegemite" – a happy person. This first became popular in the 1950s, from a 1959 advertising jingle: ''We're happy little Vegemites/as bright as bright can be./We all enjoy our Vegemite/for breakfast, lunch and tea''. Since then it has also been extended, ad hoc, to various similar expressions, such as "good little Vegemite" and "clever little Vegemite". The term is also used in the (often humorously intentioned) derogatory slang for a male homosexual in "Visitor to Vegemite Valley", referenced by the [[Barry Humphries]] character [[Sir Les Patterson]]. In the film [[Hercules Returns]], [[Hercules]] worriedly asks "Does this mean that I'm a visitor to Vegemite Valley"? |
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[[Image:NZ Marmite Vegemite.jpg|thumb|New Zealand [[Marmite]] and New Zealand-made Vegemite side by side.]] |
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== Popular culture == |
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*Vegemite was referenced in the lyrics of the 1982 worldwide song "[[Down Under (song)|Down Under]]" by [[Men at Work]]: |
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:''I said, "Do you speak-a my language?"'' |
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:''He just smiled and gave me a Vegemite sandwich.'' |
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*The original 1986 lyric to the [[John Williamson (singer)|John Williamson]] song "[[True Blue (John Williamson song)|True Blue]]" included the lines ''"Is it standing by your mate/ When he's in a fight?/ Or just Vegemite?"'' later Williamson changed the final line to ''"Or will she be right?"'' |
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*Vegemite is also mentioned in Williamson's song "Home Among the Gum Trees": ''"You can see me in the kitchen/ Cooking up a roast/ Or Vegemite on toast"''. Williamson sang both songs at the memorial service for [[Steve Irwin]]. <ref>{{cite web|url=http://www.johnwilliamson.com.au/wildlife_warriors/thirteen.htmlhttp://www.johnwilliamson.com.au/wildlife_warriors/thirteen.html|title=HOME AMONG THE GUMTREES|last=Williamson|first=John|date=2006|work=johnwilliamson.com.au|accessdate=2008-05-18}}</ref> |
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*[[The Vegemite Tales]], by [[Melanie Tait]], is an Australian comic show regularly performed in London's West End. |
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==References== |
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{{reflist}} |
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==See also == |
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* [[Ambient food]] |
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* [[Bovril]] |
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* [[Cenovis]] |
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* [[Guinness Yeast Extract]] |
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* [[Marmite]] |
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* [[Natto]] |
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* [[Promite]] |
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==External links== |
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* [http://www.vegemite.com.au/ Vegemite.com.au] |
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* [http://australianflavour.net/index.php?option=com_content&task=view&id=31&Itemid=54 Vegemite Song and images] |
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{{kraftprod}} |
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[[Category:Kraft brands]] |
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[[Category:Australian cuisine]] |
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[[Category:New Zealand cuisine]] |
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[[Category:Australian brands]] |
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[[Category:New Zealand brands]] |
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[[Category:Yeast extract spreads]] |
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[[Category:Australian culture]] |
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[[Category:New Zealand culture]] |
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[[Category:1923 introductions]] |
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[[Category:Umami enhancers]] |
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[[de:Vegemite]] |
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[[ko:베지마이트]] |
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[[is:Vegemite]] |
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[[it:Vegemite]] |
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[[ja:ベジマイト]] |
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[[pl:Vegemite]] |
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