ATV (Pakistani TV channel)

ATV (A Shalimar Television Network Channel)

The phenomenal growth of the channel can be best judged from the fact that the Channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan. The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad ,Sukkur, Peshawar, Mangora, Qalat, Batkhail, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. The success of ATV is primarily attributable to its extremely popular family entertainment programs. The program mix is Entertainment 40%, Information 37 % and Education 23%. The broadcasting setup of SRBC clicked on the very outset and played a major role in the prosperity and stability of the Company. All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.