Abercrombie Kids and List of highways numbered 381 (disambiguation): Difference between pages

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-{{ Abercrombie & Fitch brand |
- | name			= abercrombie
- | bgcolor              = #001e4c
- | fgcolor              = #FFFFFF
- | image		= [[Image:Kids logo.gif|centre|250px|The abercrombie kids logo]]
- | type			= [[Subsidiary]]
- | establishment        = July 1998
- | headquarters		= [[Abercrombie & Fitch Co.]]<br>6301 Fitch Path <br> [[New Albany, Ohio|New Albany]], [[Ohio]] 43054
- | key people		= [[Mike Jeffries (CEO)|Michael S. Jeffries]], Chairman & CEO
- | industry		=  <!-- OPTIONAL -->
- | apparel type		= "Classic Cool" [[Apparel]]
- | initials			= a92
- | logo			= [[Image:abercrombienavymoose.png|20px]] [[Moose]]
- | theme		= <!-- Deleted image removed: [[Image:abercrombie classiccool.jpg|80px]] -->
- | color scheme         = [[Navy]]
- | areas served		= {{USA}}
- | store locations	= 209 (July 2008)<ref name=autogenerated1>http://library.corporate-ir.net/library/61/617/61701/items/282722/Monthly_Store_Count_History_0708.pdf</ref>
- | revenue		=  <!-- OPTIONAL -->
- | net income		=  <!-- OPTIONAL -->
- | employees		=  <!-- OPTIONAL -->
- | website		= [http://www.abercrombiekids.com/kids/index.html www.abercrombiekids.com]
-}}
-<!--The name is "abercrombie" not "Abercrombie & Fitch kids"!-->'''abercrombie''' (in marketing form), or '''abercrombie kids''' (officially), is a [[United States|American]] [[lifestyle brand]] from [[Abercrombie & Fitch]] Co. This brand is the kid's version of the popular [[Abercrombie & Fitch]], with a "classic cool" theme targeted towards Sissy little girls and [[Elementary school|elementary]]/[[middle school]] individuals aged 7 through 14.<ref>[http://www.abercrombie.com/anf/hr/jobs/careers.html AF Careers<!-- Bot generated title -->]</ref> Abercrombie kids offers apparel designed after the A&F "Casual Luxury" apparel but with smaller sizes and cheaper prices. Goods are sold in stores and at their website, abercrombiekids.com.
-==History==
-Abercrombie & Fitch introduced abercrombie in 1997 with 9 stores. The purpose was to attract a younger audience to the [[American (word)|American]] Abercrombie brand. The name of the concept took the same font of its parent, but with a navy color. The abbreviation from "Abercrombie & Fitch" to "abercrombie" with lowercase letters also provides a children's' image still effective today. The store prototype was as the A&F one, but with variations appealing to a more youthful class. Early abercrombie [[Model (person)|model]]s include [[Lindsay Lohan]], [[Cassie Ventura]], and Christina Akatsuka.
-==Current operations==
-===Stores and expansion===
-abercrombie kids stores are designed to give off a "classic cool" effect. They are designed as "canoe stores," displaying the a similar floor layout as Abercrombie & Fitch's (the retail space is divided into multiple rooms). However, the kids prototype does bear differences. It has no [[louver]]s to cover the windows, has brighter lighting, is smaller in retail space, blasts [[electronic dance music]] and [[pop music]] from young artists, and displays marketing pictures with young models resembling those at A&F.  The signature fragrance, "Cologne 15", is sprayed store wide.
-As of 2008, abercrombie operates a total of 209 stores in the [[United States]].<ref name=autogenerated1 /> abercrombie kids plans to open its first Canadian store as of August 21, 2008 at [[Sherway Gardens Mall]] in [[Toronto, Ontario]]. As of February 2008, there are stores in every state except for [[Alaska]], [[Delaware]], [[Hawaii]], [[Maine]], [[Montana]], [[Nebraska]], [[New Mexico]], [[North Dakota]], [[South Dakota]], [[Vermont]], [[West Virginia]], and [[Wyoming]].
-==abercrombie kids goods==
-abercrombie kids' apparel is designed to mimic Abercrombie & Fitch clothing, and the brand carries most the styles that A&F does. The trademarked term, "classic cool", is used to promote the clothing on an in-store and website level from abercrombie and it acts as the more juvenile version of A&F's slogan "Casual Luxury". Jeans bear the same back-pocket-stitching pattern as A&F as well as the same fits respective to [[sex]]. The logo moose is prominently displayed on clothing as is the name "abercrombie" and the fake year of establishment, "1892" (Abercrombie & Fitch was itself established in 1892, but in reality, the children's' line "abercrombie" was not started until 1997). Clothing is categorized within the "boys" and "girls" divisions. Price points are on par with those at sister brand Hollister Co.
-Humor tees from the brand have always had a following of criticism and controversy. Most slogans are taken as degrading girls (e.g., "I'm not allowed to date unless you're hot", ). They also show arrogant messages or disrespectful slogans ("'I will make you an all-star on the walk of shame'"). They are anti-education slogans as well: "'I'd do your homework, but I don't even do mine'; 'School is for catching up on sleep'). Girls' shirts are sold with slogans that typically show off their looks ("It's better being brunette", etc.). Perhaps the most controversial of all was the line of underwear for young girls with the sayings "Wink Wink" and "Eye Candy" screenprinted on them.<ref>Dial, Karla. ''Boundless''. [http://www.boundless.org/2002_2003/features/a0000709.html Megan vs. A&F]</ref> Parents mounted storefront protests in outrage of the sexually-suggestive underwear. CEO and Chairman of the Board Mike Jeffries said to an interviewer that he did not think the underwear to be "bad", but moreso "cute."<ref>{{cite web|url=http://www.salon.com/mwt/feature/2006/01/24/jeffries/index.html|title=The Man Behind Abercrombie & Fitch|last=Denizet-Lewis|first=Benoit|publisher=Salon.com|accessdate=2007-12-08}}</ref>
-The brand carries the following fragrance collections: "Chase" cologne and "Spirit" perfume, and "Cologne 15" and "Perfume 15". The brand released the "abercrombie" cologne and perfume set previous to 2006; however, it was retired [[Christmas]] 2007. Chase and Spirit were released [[Christmas]] 2006 and were followed by Cologne 15 and Perfume 15 being released [[Christmas]] 2007.
-==Future plans==
-===Expansion===
-Abercrombie & Fitch Co. plans on launching 17 new Abercrombie Kids stores for the United States by the end of 2008.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=61701&p=irol-newsArticle_print&ID=1108745&highlight= Abercrombie & Fitch Co. - Investor Relations - News Release<!-- Bot generated title -->]</ref>
-The Abercrombie Kids brand will begin its international expansion, following its sister brands [[Abercrombie and Fitch]] and [[Hollister Co.]], in [[Canada]]. The first store was to have opened on August 21 2008 in [[Sherway Gardens]], but the opening date has been postponed. [[Toronto Eaton Centre]] will also be opening an abercrombie kids store in the fall 2008. abercrombie kids may soon follow the international expansion outside of North America.
-===Flagship===
-Abercrombie & Fitch has begun planning openings of non-A&F [[Flagship#Flagship stores|flagships]] for their brands. The Company will open the first [[Hollister Co.]] flagship in [[SoHo]] 2009. abercrombie kids will follow this trend with the opening of the first ever abercrombie kids flagship on [[Fifth Avenue]] by [[2010]]. The kids flagship will be near its Abercrombie & Fitch sister flagship and around such luxury boutiques as [[Chanel]], [[Fendi]], and [[Prada]].<ref>{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=61701&p=irol-newsArticle_print&ID=1146758&highlight=|title=Abercrombie & Fitch Reports First Quarter Results;|publisher=Abercrombie & Fitch Co.|accessdate=May 28, 2008}}<!--The info is at the near bottom--></ref>
-==References==
-{{reflist}}
-{{Abercrombiefitch}}
-[[Category:Abercrombie & Fitch]]
-[[Category:Clothing brands]]