Monetate: Difference between revisions
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'''Monetate''' was an American software company founded in 2008 that provided multivariant testing personalization software for online retailers. |
'''Monetate''' was an American software company founded in 2008 that provided multivariant testing and personalization software for online retailers. |
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==History== |
==History== |
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Revision as of 14:39, 30 April 2021
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| Company type | Private |
|---|---|
| Industry | Software, Website Optimization |
| Founded | 2008 |
| Founder | David Brussin, David Bookspan |
| Fate | Acquired |
| Successor | Kibo |
| Headquarters | |
Area served | Worldwide |
Key people | Lucinda Duncalfe, CEO David Brussin, CPO Bob Lawson, CFO Brian O'Neil, CTO |
Production output | Monetate Intelligent Personalization Engine; Monetate Test & Segment; Monetate Intelligent Recommendations |
| Website | http://www.monetate.com |
Monetate was an American software company founded in 2008 that provided multivariant testing and personalization software for online retailers.
History
Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.
In January, 2008, Monetate raised a $600,000 seed round from First Round Capital.[1]
In December, 2010 Monetate raised $5.1 million in Series A round funding, led by First Round Capital and FLOODGATE.[1]
In August, 2011, Monetate raised $15 million in Series B round funding, led by OpenView Venture Partners.[1]
In February, 2013 Monetate raised $17.3 million Series C round funding. In December, 2013, Monetate raised $8 million in Series C round funding from Common Fund, First Round Capital, FLOODGATE, Lead Edge Capital, and OpenView Venture Partners.[2]
In April, 2014, Bob Lawson became Monetate's Chief Financial Officer.[3] In July, 2014, Monetate had about 230 employees.[4] Lucinda Duncalfe was named CEO in August, 2014.[3]
In 2019, Monetate was acquired by Kibo, a cloud commerce provider wholly owned by Vista Equity Partners for an undisclosed sum.[5][6] As of 2021, the Monetate brand has been discontinued by Kibo. [7]
References
- ^ a b c "Monetate - CrunchBase".
- ^ "Dec 5, 2013: Monetate - Funding Round - Series C - CrunchBase".
- ^ a b "Monetate Appoints New CEO Lucinda Duncalfe to Help Company Meet Growing Demand for Digital Personalization - Monetate".
- ^ "Q&A: David Brussin of Monetate".
- ^ Friday, James Hercher //; October 11th; Pm, 2019-12:51 (11 October 2019). "Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud". AdExchanger. Retrieved 14 May 2020.
{{cite web}}:|first3=has numeric name (help)CS1 maint: numeric names: authors list (link) - ^ "Kibo to Acquire Monetate to Personalize the Entire Customer Journey". RIS News. Retrieved 14 May 2020.
- ^ "Monetate".