Dairy Queen: Difference between revisions

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== Headline text ==
{{POV-check|date=July 2008}}
Ice is a very good tool for masterbaiting. Yuppers
{{Infobox_Company |
| company_name = Dairy Queen
| company_logo = [[Image:Dairy Queen logo.svg]]
| parent = International Dairy Queen<ref name="idq">{{cite web |url=http://www.hoovers.com/dairy-queen/--ID__13811--/free-co-factsheet.xhtml |title=International Dairy Queen |author=Hoovers.com |publisher=Hoovers.com |date= |accessdate=2007-09-26 }}</ref>
| owner = [[Berkshire Hathaway]]
| company_type = Wholly Owned subsidiary
| company_slogan = DQ Something Different;<br/>DQ, Thats What I Like About Texas (Texas only)
| foundation = [[August 4]], [[1938]] in [[Chicago]], Illinois]]
| founder = John Fremont McCullough
| location = [[Edina, Minnesota]], USA
| key_people = [[Warren Buffett]]<br/> Charles W. (Chuck) Mooty ([[chief executive officer|CEO]]);<br/>Charles J. Chapman III ([[chief operating officer|COO]]);<br/>James S. Simpson ([[chief financial officer|CFO]])
| num_of_employees =
| revenue = $476 million (2006)
| operating income =
| net_income =
| products = [[ice cream]], [[hamburger]]s, [[hot dog]]s, and [[chicken (food)|chicken]]
| industry = [[Fast food]]
| homepage = [http://www.dairyqueen.com/ www.dairyqueen.com]
}}


'''Dairy Queen''', often abbreviated to '''DQ''', is a international [[chain store|chain]] of [[ice cream]] and [[fast food restaurant]]s. Its first location was founded in 1938 by John McCullough <sup>[''facts not consistent with "History" section'']</sup> and since 1940 it has used a [[Franchising|franchise]] system to expand its operations globally. Its largest franchisee is the Texas Dairy Queen Operating Council which runs the majority of DQ locations in the state of [[Texas]].


MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT
Dairy Queen International is the parent company of Dairy Queen. In the US it operates under the American Dairy Queen title.<ref name="idq"/><ref name="adq">{{cite web |url=http://www.hoovers.com/american-dairy-queen/--ID__121544--/free-co-factsheet.xhtml |title=American Dairy Queen |author=Hoovers.com |publisher=Hoovers.com |date= |accessdate=2007-09-26 }}</ref> It is a wholly owned subsidiary of [[Berkshire Hathaway]]. At the end of its fiscal year 2006, Dairy Queen reported over 5,600 stores in more than a dozen countries; about 4,600 of its stores (or approximately 85%) were located within the [[United States]].<ref name="idq"/><ref name="adq"/><ref name="bh">{{cite web |url=http://www.hoovers.com/berkshire-hathaway/--ID__10206--/free-co-factsheet.xhtml |title=Berkshire Hathaway |author=Hoovers.com |publisher=Hoovers.com |date= |accessdate=2007-09-26 }}</ref>

==History==
'''Sherb's''' was the name of a small ice cream shop that opened on South West Avenue, in [[Kankakee, Illinois]], on [[August 4]], [[1938]]. The proprietor of the store, thirty-year-old Sherwood Dick "Sherb" Noble, a native of [[Clemons, Iowa]], had been associated with dairy products from his teenage years. What his customers were offered that day in Kankakee for 10¢ was a new semi-frozen, "[[soft serve]]" dairy product formulated by a recent acquaintance and new business partner, J. F. McCullough.

[[Image:Dairy queen.jpg|thumb|left|150px|A Dairy Queen with older, 1950s-era signage in [[Roseville, Minnesota]], near [[Saint Paul, Minnesota|St. Paul]].]]
The first Dairy Queen outlet was opened by Noble in [[Joliet, Illinois]], on [[June 22]], [[1940]]. DQ was an early pioneer of food [[franchising]], with the 10 stores of 1941 expanding to 100 by 1947, 1,446 in 1950, and 2,600 in 1955. The first store in Canada opened in [[Melville, Saskatchewan]] in 1953. The present Dairy Queen logo was introduced in 1959. The company became "'''International Dairy Queen, Inc.'''" (IDQ) in 1962. It was acquired by [[Berkshire Hathaway]] in 1998.

During the 1950s and 1960s, Dairy Queens in the small towns of the Midwestern and Southern United States, were a center of social life. In that role they have often come to be referenced as a symbol of life in small-town America, as for instance in ''Walter Benjamin at the Dairy Queen: Reflections at Sixty and Beyond'' by [[Larry McMurtry]], ''Dairy Queen Days'' by [[Robert Inman]], and ''Chevrolet Summers, Dairy Queen Nights'' by [[Bob Greene]]. Some of the popular items on the Texas menu include the Hunger-buster and Belt-buster hamburgers. [[Bob Phillips]], host of the popular Texas [[broadcast syndication|syndicated]] [[television program|television series]] ''[[Texas Country Reporter]]'', was for many years the DQ spokesman in Texas. Dairy Queen appears in many small Texas towns, such as [[Devine, Texas|Devine]], [[Jacksboro, Texas|Jacksboro]], and [[Hamilton, Texas|Hamilton]], and uses the nickname "The Texas Stop Sign" to illustrate its presence.

[[Minnesota]], [[Ohio]], and [[Texas]] are among the states in which Dairy Queen has a major small-town presence.

The oldest operating location is located in [[Springfield, Missouri]]. This location is operated by Les & Julie Rohr (daughter of franchisee #7, Bud Bergstrom), and offers the brazier lineup of DQ products. Located in the downtown area of Springfield, this DQ location caters primarily to [[Missouri State University]] students and downtown employees (its hours are reflective of this; its not open past 6pm).

== Today ==
With 5,700 restaurants in 22 countries as of 2005, Dairy Queen is one of the largest ice cream franchises in the world.

Its main competitors today are [[Baskin-Robbins]], [[Cold Stone Creamery]], [[Braum's]], [[Carvel]], [[Culver's]], [[Fosters Freeze]], [[McDonald's]], [[Sonic Drive-In]], [[Tastee-Freez|Tastee Freez]], [[TCBY]], and (to an extent) [[7-Eleven]].

== Stores ==
The company's stores are operated under several brands, all bearing the distinctive Dairy Queen logo and carrying the company's signature soft-serve ice cream (along with the trademark "curl").

=== Dairy Queen ===
Stores which serve a very abbreviated menu featuring primarily DQ frozen treats. These locations may be open only during spring and summer; many year-round locations are located in shopping malls.

So-called "Limited Brazier" locations may additionally offer hot dogs, barbecue pork sandwiches, and in some cases [[french fries]] and chicken, but not hamburgers.

The largest Dairy Queen restaurant is in [[Portland, Texas]]. This small town didn't always own this claim to fame-- the original building was constructed in the late 70's and later redesigned in the mid 90's to make room for weekly meetings and events local organizations and clubs would host. The newly added on sitting area offers a southern ambiance as the remaining area of the restaurant carries on the corporate look and feel of other DQ’s. Drive-thru access is still made available.

=== DQ / [[Orange Julius]] ===
Also known as the "Treat Center" concept, an enhanced version of the original DQ also serving drinks and foods from the [[Orange Julius]] menu. This is the company's preferred concept for new, small-scale locations.

=== Dairy Queen Brazier ===
Stores serve a normal fast-food menu featuring burgers, french fries, and processed fried chicken products in addition to frozen treats and hot dogs. Due to the protracted rollout of the Grill & Chill concept, Brazier restaurants have been allowed to sell certain products originally restricted to G&C, including GrillBurgers.

The "Brazier" name has been slowly phased out of signage and advertising since the early 1990s, although it has not generally been removed from existing signage. New locations (i.e. built since the early 2000s) that feature elements of the Grill & Chill store design, but which are similar to Brazier restaurants in terms of size and menu selection, usually carry the name "DQ Restaurant".

=== DQ Grill & Chill ===
DQ's preferred concept for new and renovated full-service restaurants. Stores are larger than older-style DQ Brazier locations and feature a completely new store design. In most cases, they offer an expanded menu including breakfast, GrillBurgers, and grilled sandwiches, as well as limited [[table service]] (customers still place orders at the counter).

=== Texas Country Foods ===
Most locations in Texas, including those which otherwise resemble the Brazier or Grill & Chill formats, use a separate menu branded as ''Texas Country Foods''. Among other differences, "Hungr-Bustr" burgers are available in place of the Brazier and GrillBurger offerings.

The Texas Dairy Queen Operating Council is the largest of all Dairy Queen franchises. Texas is home to the largest number of Dairy Queens in the U.S. The TXDQOC runs a separate marketing website from the national website, located at [http://www.dqtexas.com www.dqtexas.com].

Dairy Queen has been a Texas staple since 1948.

== Other stores ==
DQ also operates the Karmelkorn and [[Orange Julius]] brands, the latter often appearing adjacent to DQ's. DQ's current franchising efforts are primarily to open [[shopping mall]] outlets and Grill & Chill stores.

== Products ==

The company's products expanded to include [[malt]]s and [[milkshake]]s in 1949, [[banana split]]s in 1951, ''Dilly Bars'' in 1955, ''Mr. Misty'' slush treats in 1961 (later renamed ''Misty Slush'', then again to ''Arctic Rush''), and a range of [[hamburger]]s and other cooked foods under the ''Brazier'' banner in 1958. Other popular items include [[sundae]]s and the blended [[coffee]] drink, the MooLatte, controversial because of its resemblance to the racial descriptor Mulatto. <ref>[http://www.aurorawdc.com/ci/000185.html]</ref>

Dairy Queen's one hundred (as of 1997) Japanese stores offered hamburgers, but competition from [[McDonald's]] made the chain switch to [[pita]] sandwiches.

The majority of Dairy Queen locations serve [[Pepsi]] products, but unlike most other restaurants such contracts are not mandated onto the franchisee, and as a result some locations serve [[Coca-Cola]] products instead. [[Subway (restaurant)|Subway]] (until 2003) and [[Arby's]] (until 2006) also allowed such leniency on beverage choice before signing exclusive soft drink deals with Coca-Cola and Pepsi, respectively, making Dairy Queen the last major restaurant chain without an exclusive soft drink contract.

=== The Blizzard Treat ===
A very popular Dairy Queen treat today is the ''Blizzard Treat'', which is soft-serve mechanically blended with add-in ingredients such as sundae toppings and/or pieces of cookies, brownies, or candy. It has been a staple on the menu since its introduction in 1985, a year in which Dairy Queen sold 175 million Blizzards.<ref name="dqhistory">{{cite web |url=http://www.dairyqueen.com/en-US/About+Dairy+Queen/corporate/history/defaulthtm|title=A Story of Sweet Success |author=DQ publication |publisher=Dairy Queen International |date= |accessdate=2007-07-17}}</ref>. The Blizzard was invented and copyrighted by Richard, Ronald, and Ralph Medd of Iowa. It is traditionally served upside down to prove the thickness. The most popular Blizzard flavors include [[Oreo]] Cookies, [[chocolate chip]] [[cookie dough]], [[M&M's]] ([[Smarties (Nestlé)]] in Canada), [[Reese's Peanut Butter Cups|Reese's Peanut Butter Cup]], [[Heath bar]], and [[Butterfinger]]. Seasonal flavors are also available such as November's [[pumpkin pie|Pumpkin Pie]] Blizzard.<ref>{{cite web |url=http://www.dairyqueen.com/us-en/eats-and-treats/blizzard-of-the-month/ |title=Blizzard of the Month |author=DQ Advertisement |publisher=Dairy Queen of America |date=[[2007-11-01]] |accessdate=2007-11-11}}</ref> It has been argued that Dairy Queen drew its inspiration from the ''concrete'' served by the [[St. Louis, Missouri|St. Louis]] based [[Ted Drewes]]<ref>[http://findarticles.com/p/articles/mi_qn4191/is_20050415/ai_n13618385 Blizzard approximates St. Louis original concrete | Gazette, The (Colorado Springs) | Find Articles at BNET<!-- Bot generated title -->]</ref>.

As of [[June 21]], [[2005]] the World's Largest Blizzard Treat was built in [[Springfield, Massachusetts]]. It weighed 8,224.85 pounds at 22-feet tall.

In addition, Dairy Queen is marketing its new Blizzard Cake which includes flavors such as [[garden strawberry|strawberry]] [[cheesecake]] and Reese's. Much like the restaurant's conventional [[ice cream cake]], this variation is aimed toward celebrations and birthdays.<ref>{{cite web |url=http://www.blizzardfanclub.com/contest/history.cfm |title=DQ Blizzard Fan Club: History of the Blizzard |author=The Blizzard Fan Club |publisher=Dairy Queen International |date= |accessdate=2006-05-19}}{{Dead link|date=August 2008}}</ref>

<!---{{reflist}}--->

==Advertising==
For many years the franchise's slogan was "We treat you right!" During the late 1990s, the slogan "Hot Eats, Cool Treats" was widely used. In recent years, it has been changed to "DQ something different."

In Texas, at the end of the advertisement, there is a Texas flag waving, and the Texas state with the new DQ logo and slogan below saying, "That's What I Like About Texas."

[[Dennis the Menace (U.S.)|Dennis the Menace]] appeared in Dairy Queen marketing from 1971 until 2001, when he was dropped because Dairy Queen felt [[child]]ren could no longer relate to the [[comic strip]] [[Fictional character|character]].

Dairy Queen commercials often featured vast landscapes made out of ice cream or other various treats. This helped inspire Van Orman to create [[The Marvelous Misadventures of Flapjack]].

2004 marked the restaurant's first full year of national advertising with award-winning television [[Television advertisement|commercials]]. Such ads commonly relied upon humor to appeal to viewers. Currently, the advertising focuses on a mouth with a large set of lips, resembling the Dairy Queen Logo. This mouth is often advertising Dairy Queen's products using his quick wit and sense of humor.

===Logos===
<gallery>
Image:DQ 1950s logo.png|1955-present -- It is still used at some DQ locations
Image:OGDQ.JPG|1961-2000 -- It is still used at many DQ locations and some signs.
Image:dqbetween2.JPG|2001-2005 -- Same general shape as previous logo but the wording is shortened to the initials 'DQ'. It is still used on some signs.
Image:Dairy Queen logo.svg|2005-present. -- Same general shape as the previous logo but two curved lines are added and the company name is in italics.
</gallery>

== Global locations ==

{| border="0" cellpadding="5" cellspacing="0" width="80%"
|-
!colspan=3 align="left"|Countries currently with Dairy Queen locations:
|-
! width=33% valign="top" align="left" style="font-weight:normal"|
* {{BAH}}
* {{BHR}}
* {{BRU}}
* {{CAM}}
* {{CAN}}
* {{PRC}}
* {{IRL}}
* {{MYS}}
* {{MEX}}
* {{CYP}}
* {{EGY}}

! width=33% valign="top" align="left" style="font-weight:normal"|
* {{KWT}}
* {{OMA}}
* {{PAN}}
* {{PHI}}
* {{QAT}}
* {{SIN}}
* {{THA}}
* {{UAE}}
* {{UK}}{{Fact|date=August 2008}}
* {{USA}}
|}

'''Country formerly had DQ locations:'''
* {{JPN}} (Withdrew from around 2000)
* {{AUT}} (Withdrew from around 1999)
* {{SLO}} (Withdrew in the nineties)
* {{KSA}} (Withdrew by 1996)

==References==
{{Reflist}}
*Caroline H. Otis, ''et al''. ''The Cone With the Curl on Top: The "Dairy Queen" Story''. International Dairy Queen Inc., 1990.
*S.E. Hinton.''The Outsiders'' 1967

==External links==
{{commons|Category:Dairy Queen|Dairy Queen}}
*[http://www.dairyqueen.com/ Dairy Queen Consumer website]
*[http://www.cakesbydairyqueen.com/ CakesByDairyQueen.com] - A website dedicated to DQ Frozen Cakes or [[Ice cream cake]]s by Dairy Queen
*[http://www.dqtexas.com/ Texas Dairy Queen Operators Council]
*[http://www.dairyqueen.com.ph/ Dairy Queen Philippine Website]
{{Berkshire Hathaway}}
{{Minnesota Corporations}}

[[Category:Fast-food franchises]]
[[Category:Fast-food chains of the United States]]
[[Category:Fast-food chains of Canada]]
[[Category:Fast-food hamburger restaurants]]
[[Category:Ice cream parlors]]
[[Category:Hot dog restaurants]]
[[Category:Companies established in 1940]]
[[Category:Berkshire Hathaway]]
[[Category:Companies based in Edina, Minnesota]]
[[Category:Restaurants in Minnesota]]
[[Category:Restaurants in Illinois]]

[[de:Dairy Queen]]
[[es:Dairy Queen]]
[[he:דיירי קווין]]
[[no:Dairy Queen]]
[[zh:奶品皇后]]

Revision as of 21:27, 5 September 2008

MASTERBAITION

Headline text

Ice is a very good tool for masterbaiting. Yuppers


MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT MASTERBAIT