Ecological concern
The ecological impact of a company reflects the extent to which there is a potential for sanctions against the company due to environmental protection demands by ecological stakeholders .
Definition of the term
There is no uniform definition in the literature, as the ecological impact can be perceived from different perspectives.
Kirchgeorg subdivides it into subjective and objective concern. The subjective concern is understood as the intensity of the demands made by stakeholders. The objective concern, on the other hand, measures the number of stakeholders. There is also a division into a material-energetic (e.g. resource consumption, air pollution) and a socio-economic level (social expectations, legal requirements).
classification
On the one hand, there is the market-related impact that results from environmental protection demands from customers , retailers or competitors . For example, B. the customers environmentally friendly products (ecology pull ). On the other hand, the socio-political concern arises from environmental laws of the state (e.g. recycling and waste law ), environmental protection organizations or the media. The environmental legislation, which can result in an ecology push , has the greatest influence.
Indicators
A number of factors affect how affected the company is. These are primarily the industry affiliation (chemical company vs. bank) and the company size. But the number and size of the stakeholder groups also play an important role.
Situation of concern
If a company is potentially affected, there are only minor demands from stakeholders. The public hardly deals with this topic. A latent concern exists when the topic has already been addressed and demands have been made. This concern is not yet strategically important, but it should already be taken into account within the company. If claims are made loud and by many stakeholder groups, then a company is currently affected.
See also
swell
- ↑ Manfred Kirchgeorg: Ecology-oriented corporate behavior - typologies and explanatory approaches on an empirical basis. Wiesbaden 1990, ISBN 3409133666