Affect priming model
The affect priming model ( Affect priming model ) denotes an initial charge of JP Forgas model based on findings of the research to the " priming builds up", and the selective activation and increased accessibility of the emotion or mood congruent stresses memory contents, which finally flow into social information processing . Affective “priming” will have the greatest influence on the formation of the impression when there is a high probability of elaboration . This is the case when a stimulus object z. B. deviates from a prototype and the appraiser is therefore made to think more intensively.
The affect priming model is not too identical to the affective priming paradigm of Fazio et al. In this test arrangement, test subjects rate words as positive or negative. (Subliminal, ie deliberately barely perceptible) prime words have an effect on the response time and error rate, depending on whether they are also positive or negative. This effect (Affective Priming Effect) is seen as a correlate and evidence for the automatic affective evaluation of words (or more general stimuli).
Individual evidence
- ^ Joseph P. Forgas : Mood and judgment: The Affect Infusion Model (AIM). In: Psychological Bulletin . Vol. 117, No. 1, 1995, pp. 39-66, doi : 10.1037 / 0033-2909.117.1.39
- ↑ see: Karl Christoph Klauer : Affective Priming. In: European Review of Social Psychology. Vol. 8, 1998, pp. 67-103, doi : 10.1080 / 14792779643000083
- ^ Russell H. Fazio, David M. Sanbonmatsu, Martha C. Powell, Frank R. Kardes: On the automatic activation of attitudes. In: Journal of Personality and Social Psychology . tape 50 , no. 2 , 1986, ISSN 0022-3514 , pp. 229-238 , doi : 10.1037 // 0022-3514.50.2.229 ( apa.org [accessed October 13, 2018]).