Acquisition

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Acquisition , also a content-independent tendency to agree , is the tendency of respondents in empirical social research to agree regardless of the content of the questions. In addition to the tendency towards the middle and social desirability, acquisition is one of the bias effects that depend on the respondent . The extent to which the disruptive factor acquisition disrupts the validity of social science measurements varies. It depends on the personality traits of the respondents, the subject of the survey and the design of the questionnaire or the formulation of the questions.

The most important measure against acquisition is to formulate the alternatives in case of questions. A survey does not ask “Do you believe in great love?” But rather “Do you believe in great love or do you not believe in it?”. If multi-part scales (e.g. Likert scales ) are used that ask for approval or rejection, acquisition can be reduced by alternately changing the scale orientation.

See also

literature

  • Elisabeth Noelle-Neumann / Thomas Petersen: Everyone, not everyone. Munich 1996.
  • Rainer Schnell / Paul B. Hill / Elke Esser: Methods of empirical social research . Munich, Vienna 1999. pp. 330 f.