Customization development

Adaptation development means that a company's research and development locations do not develop new products , but rather adapt existing products for their local market . Under certain circumstances, they provide support for local production units and represent a service department for other company areas on site. Most of the time they are not well staffed, mainly technicians and engineers work for them. As a rule, they are controlled regionally. You deal exclusively with product and process development.

Individual evidence

↑ Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (2004): International value creation management. Munich 2004. page 572
^ Nobel, Robert; Birkinshaw, Julian (1998): Innovation in Multinational Corporations: Control and Communication Patterns in International R&D Operations. In: Strategic Management Journal. 1998, Volume 19, H. 5. P. 479-496.
↑ Lutz, Markus (2009): Management of international research and development networks. Berlin 2009. page 37f

[1] Zentes, Joachim; Swoboda, Bernhard; Morschett, Dirk (2004): International value creation management. Munich 2004. page 572

[2] Nobel, Robert; Birkinshaw, Julian (1998): Innovation in Multinational Corporations: Control and Communication Patterns in International R&D Operations. In: Strategic Management Journal. 1998, Volume 19, H. 5. P. 479-496.

[3] Lutz, Markus (2009): Management of international research and development networks. Berlin 2009. page 37f