Basking in reflected glory
Basking in reflected glory ( English , BIRG for short , German meaning: basking in the success of another ) is a social-psychological phenomenon. It describes the individual tendency to associate with the successes of others through social comparison (see Upward Comparison , Theory of Social Comparison ) in order to increase one's self-esteem . Basking in reflected glory can be triggered when your own self-esteem is threatened by failure, for example.
The basking in reflected glory was Cialdini et al. (1976) examined first. In the study, students showed a tendency to verbally associate themselves with their own soccer team when the team had won a victory (“We won”) and themselves in the test condition “failure”, which was created by specifying unsolvable tasks to dissociate verbally from her when she suffered a defeat (“They lost”), compared to a group of students in the experimental condition “Success”, in which simple tasks had been solved.
Basking in reflected glory was integrated by Tesser (1988) into his model of maintaining self- assessment.
Individual evidence
- ↑ Cialdini, RB & DeNicholas, ME (1989). Self-presentation by association . Journal of Personality and Social Psychology, 57, 626-31.
- ↑ Cialdini, RB & Richardson, KD (1980). Two indirect tactics of image management: Basking and blasting . Journal of Personality and Social Psychology, 34, 366-375.
- ↑ Cialdini, RB, Borden, RJ, Thorne, A., Walker, MR, Freeman, S. & Sloan, LR (1976). Basking in reflected glory: Three (football) field studies . Journal of Personality and Social Psychology, 34, 366-375.