Procurement market research

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The procurement market research is a branch of research that deals with the procurement markets for raw materials , semi-finished and finished products concerned, precursors and production equipment.

Based on Grün (1994), procurement market research is the systematic determination of the supplier structure with regard to all relevant characteristics (production program or range , prices and conditions, quantity per time unit and know-how ).

The term procurement market research describes the collection and processing of information on current and potential procurement markets with the aim of increasing their transparency in order to identify procurement-relevant developments (Gabler, 2004).

For trading companies and trade associations , procurement market research plays a special role in trade market research because of the high complexity of their product ranges and the dynamism of their four markets - procurement market, sales market, competitive market, internal market. In addition to the structure of the actual and potential suppliers, their behavior must be determined in a systematic, comparative, as permanent and psychotactic manner as possible (Schenk 2007).

Sub-areas

The procurement market research can be broken down into (Koppelmann, 2004):

  • Value analysis (estimate of the cost of property services)
  • Price analysis (comparison of previous to current prices)
  • Cost analysis (breakdown of property costs into cost elements)
  • Make or buy - analysis (costs and services of external providers vs. own costs and services)
  • Supplier analysis (determination, evaluation and selection of suppliers)
  • Market analysis (determination of market structures and movements)

aims

The following goals of procurement market research can be named:

  • Creation or improvement of market transparency with regard to the form of the market , the quality level and the price and cost level
  • Providing decision-makers with information from the procurement markets
  • Recognizing future market developments
  • Long-term assurance of an optimal supply by expanding the procurement radius
  • Exploring opportunities for exclusive or contract distribution or contract production of private labels
  • Create the basis for optimal procurement
  • Development of new procurement sources
  • Determination of substitute goods
  • Support for the derivation of procurement strategies.
  • Obtaining information on risk management, e.g. B. for material cost hedging

Due to the increased market transparency, the right procurement decisions can now be made and the procurement structure can be optimized.

Sources of information

In order to increase market transparency, information is required that must first be obtained. A distinction is made here between continuous and discontinuous procurement market research campaigns (see Grün 1994), whereby continuous represents a permanent process (constant control of quantity, price and quality developments in the relevant markets), whereas discontinuous measures are only available for a given occasion (e.g. Search for new suppliers ).

Sources of information for this can be: (Grün, 1994; Gabler, 2004)

  • Supplier reference works
  • Industry associations, use of associations on the Internet
  • Chambers of Commerce and Industry
  • Online databases
  • Trade journals
  • Visiting trade fairs
  • Specialist buyers' conferences
  • Catalogs / brochures
  • Factory tours
  • Shopping trips

Objectivity and trustworthiness of the information sources are essential for objective procurement market research. The data obtained and collected must also be constantly updated and checked.

Functions

Procurement market research has the following detailed functions:

  • Selection function: The information obtained must meet the requirements of factual relevance, completeness, timeliness and economic efficiency.
  • Information function: The top priority is the creation of market transparency.
  • Innovation and rationalization function: Obtaining information about facts and developments that promote innovative behavior and ensure economical use of resources.
  • Structuring function: information must have long-term significance. (Arnold, 2004)

Objects of investigation

Central objects of investigation are

  • the input goods to be procured,
  • the supply structure on the procurement markets,
  • the economic and technical performance of current and potential suppliers and
  • the price.

literature

  • Ulli Arnold: Strategic procurement policy . Frankfurt am Main 1982, ISBN 3-8204-5842-5
  • Gabler Economic Lexicon . 16th edition. Gabler, Wiesbaden 2004, ISBN 3-409-12993-6
  • Oskar Grün: Industrial materials management . In: Marcell Schweitzer (Ed.): Industriebetriebslehre . 2nd Edition. Munich 1994, pp. 447-568, ISBN 3-8006-1755-2
  • Udo Koppelmann: Procurement Marketing . 4th edition. Berlin 2004, ISBN 3-540-40706-5
  • Hans-Otto Schenk: Psychology in Commerce , 2nd edition, Munich / Vienna 2007, ISBN 978-3-486-58379-3
  • Christof Schulte: Logistics . 3. Edition. Munich 1999, pp. 218-220, ISBN 3-8006-2454-0