Corporate mobility management

Corporate mobility management encompasses all measures that companies take to direct and, if possible, reduce the traffic they cause.

background

There are different traffic flows that are initiated by companies and can therefore be controlled by the company. This includes trips to and from employees' workplaces and company trips such as official or business trips. On the one hand, this burden affects the companies themselves; on the other hand, these operationally-related journeys place demands on traffic routes of municipalities, states and the federal government. Corporate mobility management relies on making these trips more efficient and reducing them at the same time.

For companies, the trend towards increased use of the car as a means of transport for employees to get to work results in increased expenses for employers' liability insurance associations. Between 1980 and 1999, the number of commuting accidents increased by 16%, while the number of work accidents decreased by 22%. The resulting improvements in occupational health and safety are largely used up by the increased number of commuting accidents. For companies, lost working hours and the provision of parking spaces have negative effects that should be reduced in corporate mobility management.

Corporate mobility management has its origins in the USA . As early as the 1970s, attempts were made there to comply with the applicable air pollution control laws by means of concepts for controlling commuter traffic. In the freight transport sector in particular, operational mobility management has played a decisive role for a long time due to the business purpose. In Europe, the Netherlands was able to measure reductions of up to 20% in car traffic.

Effects

Companies benefit in many ways from the positive effects of corporate mobility management:

• Accessibility helps customers, suppliers and employees to reach the company on time and with fewer risks. The time saved by reducing traffic jams in the company's surroundings can lead directly to better productivity. In addition, the company is more attractive on the market, as the stress and cost factor is lower.
• By reducing parking spaces for employees, the company can sell expensive land or use it for other purposes. At the same time, by reducing business trips, the costs for a company's own vehicle fleet can be reduced. At the same time, this has a positive effect on the costs for maintenance and repair. Further cost advantages can be generated through the reduced number of accidents with lost working hours.
• One psychological factor is increased employee motivation. Employees who drive to work are more stressed than those who use local public transport or bicycles. The negative impact of stress in the workplace can be reduced through corporate mobility management.
• By reducing operational traffic, the environmental impact of pollutants is reduced. The company can thus actively work on environmental protection while reducing its own costs.

activities

To implement corporate mobility management, measures are often taken to promote public transport or cycling. Specific measures can be:

• Competitions, e.g. B. "By bike to work"
• Infrastructure, e.g. B. Showers at the workplace, providing lockable cabinets, bicycle parking spaces,
• Provision of season tickets for public transport
• Establishment of nearby stops
• Promotion of company bicycles instead of company cars (e.g. JobRad)
• Promotion of Bahncards
• Provision of local rental bikes from large companies
• Creation of a mobility concept that records the mobility of employees and identifies measures that support desirable forms of mobility

Corporate mobility management thus represents a starting point for promoting sustainable and healthy mobility.

literature

• Wolfgang Rauh, Christian Bleckmann: Mobility Management - Benefits for Everyone . VCÖ, Vienna 2004, ISBN 978-3-901204-40-1 .

Individual evidence

1. ↑ ^{a b} Guido Müller: Company mobility management status quo of an innovation in Germany and Europe. (No longer available online.) In: http://www.stuttgart.de . Institute for State and Urban Development Research of the State of North Rhine-Westphalia Research Area Transport, November 2001, formerly in the original ; accessed on January 31, 2018 .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.    
2. ↑ ^{a b} Corporate mobility management. (No longer available online.) Archived from the original on August 20, 2016 ; accessed on January 31, 2018 (German). Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
3. ↑ Ute Jansen: Business enterprises reduce commuter traffic. In: http://www.vpl.tu-dortmund.de . University of Dortmund, January 2003, accessed on January 31, 2018 .