BigChampagne
BigChampagne is an American market research institute based in Beverly Hills , California . The company was founded in 2000 and is privately owned.
This company developed the user data tool BCDash in order to be able to track music and video data for improved marketing purposes on the Internet with its help. This proprietary software allows the collection of information about the volume of exchanged film, music data and search queries. BigChampagne has specialized in monitoring various file sharing platforms such as Kazaa or eMule . Information about the exchange user should not be collected. The company taps into the various file sharing sites and uses the IP addresses of the file sharing site users to determine the type of data, the data volume and the region. The information gathered with the help of this market research tool enables interested companies to understand the online use of music and film data. Based on this data, z. B. a statistic of a certain artist can be made to work out a better marketing strategy. BigChampagne shows how the popularity of file sharing networks can also be used to advantage for the music and film industry.
The determination of the distribution of music and film data is associated with a large expenditure of time. BCDash collects individual statistics from iTunes , Yahoo Music, AOL and Wal-Mart in a single statistic in order to establish the number of individual illegally distributed film or music data based on an estimate and to generate a "hit list" from it. BigChampagne sells this information to the music and film industries. The data obtained will help companies to improve the placement and marketing of their products because the data is collected separately for different regions, among other things. This information can lead to an improved marketing strategy because e.g. For example, popular artists in the regions concerned can be better positioned in local radio stations or an increase in sales can be forced through advertising.