Blackhat SEO
Blackhat SEO is a term used in search engine optimization . It describes methods that violate the quality guidelines of search engines. This includes, among other things, the automatic generation of texts and penetration into third-party systems to set backlinks .
Origin of the term
The name is based on Wild West films in which the protagonist and his opponent duel. While the hero wears a white hat, which stands for good and embodies the legal, ethical side of search engine optimization, the villain wears a black hat, which in turn stands for evil and "blackhat SEO".
Individual evidence
- ↑ Sebastian Erlhofer : Search engine optimization . 7th edition. Galileo Computing, Bonn 2014, ISBN 978-3-8362-2882-4 , p. 53 .