Sebastian Erlhofer

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Sebastian Erlhofer (2017)

Sebastian Erlhofer (* 11. November 1979 in Gräfelfing ) is a German entrepreneur , author and lecturer .

Life

After graduating from high school at Ottheinrich-Gymnasium Wiesloch in 1999, Erlhofer initially studied computer science and psychology at the University of Freiburg . He continued his studies in media studies , sociology and computer science at the University of Trier . He currently lives and works in Cologne.

job and work

After graduating, Erlhofer worked on the DFG- funded research project network communication on the Internet on communication behavior in wikis and weblogs . Here he researched and published mainly in the field of network theory .

In 2004, parallel to his studies, he and Robert Neumcke founded the agency mindshape , which specialized in website development and online marketing with a focus on search engine optimization. The company is currently based in Cologne.

In 2005 he published the first edition of the specialist book Search Engine Optimization, now referred to as a standard work : the comprehensive manual , which he has updated and expanded at regular intervals to this day. There he described the KAKADU principle for the first time .

In 2018 he was honored with the SEMY Award as Search Personality of the Year 2018 at the SMX Munich . He has been giving lectures on online marketing topics at various specialist conferences, chambers (IHK & HWK) and other events for over 10 years.

Awards

  • SEMY Award 2018: Award for Search Personality of the Year 2018

Works

  • Erlhofer (2018): Search Engine Optimization: The Comprehensive Handbook. 9th edition, Rheinwerk Verlag, ISBN 978-3-8362-6250-7 .
  • Erlhofer, Brenner (2018): Website conception and relaunch. Rheinwerk Verlag, ISBN 978-3-8362-4557-9 .
  • Erlhofer (2007): Searching for information on the World Wide Web. Tactics and strategies when using search engines. vwb Wissenschaftlicher Verlag, ISBN 978-3-8657-3292-7 .

Web links

Single receipts

  1. ^ Website of the IRA chair at the University of Freiburg
  2. ↑ Website of the research project 'Network Communication on the Internet'
  3. ↑ Book contribution on 'Missing Data' in network theory
  4. ↑ Contribution from Merkur from August 23, 2018
  5. ↑ a b SEMY Awards website
  6. ↑ SMX 2019
  7. ^ Rheinwerk Conference 2019
  8. ↑ Contribution to the lecture on page 22
personal data
SURNAME Erlhofer, Sebastian
BRIEF DESCRIPTION German entrepreneur, author and speaker
DATE OF BIRTH November 11, 1979
PLACE OF BIRTH Graefelfing