KAKADU principle
The KAKADU principle is a term used in search engine optimization . It describes a linkbait strategy that is closely linked to content marketing . The aim is to create content for the website that is worth linking. This creates an outside interest that creates backlinks .
term
KAKADU is an acronym where each letter represents a specific type of content:
- Free information
- Content that is offered for free.
- Current
- New and ideally exclusive information.
- Artistic
- Creative media like videos, music and pictures
- Extraordinary
- Content that no other provider has.
- Downloads
- Files that are offered for download free of charge.
- Prohibited
- Content that breaks with recognized names but is not illegal.
application
The KAKADU principle is the link building among others in the form of lists of links , PDF - downloads , shareware , online surveys , e-cards , photo galleries , contests and online games used.
Individual evidence
- ↑ Sebastian Erlhofer: Search engine optimization . 7th edition. Galileo Computing, Bonn 2014, ISBN 978-3-8362-2882-4 , p. 542 .
- ↑ Sebastian Erlhofer: Search engine optimization . 7th edition. Galileo Computing, Bonn 2014, ISBN 978-3-8362-2882-4 , p. 544 .