C-commerce

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C-Commerce or Collaborative Commerce (English: collaborate = to work together and commerce = trade) describes the merging of different companies via the Internet to form a joint working group.

Depending on the type of project, alliances can be concluded within this community . Unlike e-commerce , c-commerce is geared towards project-related or permanent partnerships. This form of cooperation is a special feature of the New Economy that overtakes traditional business relationships. According to experts, C-Commerce solutions will replace previous Internet sales applications.

Community Commerce

In e-commerce, the term also stands for community commerce , i.e. financial added value that relates to Internet users who find and exchange information in forums , chats , blogs , social networks or other sites. These communities often represent clear target groups with the same interests and behaviors. Another characteristic feature is a high level of trust in one another, a lot of interaction and giving advice and accepting recommendations. Therefore, for example, recommendation marketing is well suited. Compared to other marketing approaches, wastage is kept low and the efficiency of a company's marketing spending is increased.

Individual evidence

  1. ^ August-Wilhelm Scheer: E-Business - Who Goes? Who stays Who is coming ?: 21st Saarbrücken Working Conference 2000 for industry, services and administration . Springer-Verlag, 2013, ISBN 978-3-642-99813-3 , pp. 180 ( google.de [accessed on February 5, 2018]).
  2. Helmut H. Wannenwetsch, Sascha Nicolai: E-Supply-Chain-Management: Basics - Strategies - Practical Applications . Springer-Verlag, 2013, ISBN 978-3-322-82873-6 , pp. 9 ff . ( google.de [accessed on February 5, 2018]).
  3. Tim Minahan: Collaborative Commerce for Dummies, Ariba Special Edition (Custom) . John Wiley & Sons, Incorporated, 2010, ISBN 978-0-470-88891-9 ( google.de [accessed February 5, 2018]).
  4. Community Commerce. ITWissen.info, accessed on February 5, 2018 .
  5. Dirk Seifert: Electronic Commerce - Mobile Commerce - Social Commerce Guide: Lexicon with the relevant definitions and KPIs in the digital world . BoD - Books on Demand, 2013, ISBN 978-3-8482-3304-5 , pp. 68 ( google.de [accessed on February 5, 2018]).