Center for Informatie over de Media

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The Centrum voor Informatie over de Media (CIM), German: Center for Media Information , is an independent Belgian non-profit making association that collects information about the Belgian media and makes it available to advertisers. It was founded in 1971. The members of the CIM come from three areas of the Belgian communications sector : advertisers, advertising agencies and mass media .

The CIM is investigating the reach of outdoor advertising , films , the press , radio and television . Best known are her publications on audience ratings for Belgian radio and television stations, which are an important part of the Belgian advertising industry.

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