Change Communications
Change communications (plural) and change communication (singular) are used synonymously in practice, analogous to "corporate communications" and "corporate communication" - in German as well as in English literature and practice. Both terms mean the support of profound change processes as a field of action in corporate communication .
difference
The content and instruments of change communication can be found under the keyword Change Communication . In contrast to "Change Communication" (singular), the term "Change Communications" (plural) emphasizes that change communication is not shaped by a consistent logic, a common paradigm or a standard method that would permeate the scientific contributions or practical projects. This also applies to communication and economics as a whole, to which corporate communication is often assigned. This is followed by the term "Change Communications" (Plural) on the one hand the designation in business practice and at the same time also in scientific practice, to speak of "science" (singular) only when it is characterized by a common method or a consistent logic.
literature
- Karmasin, M. (2008): Communication-Communication Studies: Scientific Theory Notes on Theory Discussion in Communication Sciences, in: Winter, C. et al. (Ed.): Theories of Communication and Media Studies: Fundamental Discussions, Research Fields and Theory Developments, Wiesbaden, pp. 229–250, ISBN 978-3531151144 .
- Lies, J. (2015): Corporate Communications vs. Marketing communication, in: Lies, J. (Hg.): Practice of PR Management, Strategies - Instruments - Application, Wiesbaden, pp. 12-16, ISBN 978-3-658-06912-4 .
- Lies, J./Palt, B. (2015): Change Communications, in: Lies, J. (Ed.): Practice of PR Management, Strategies - Instruments - Application, Wiesbaden, pp. 222–2231, ISBN 978- 3-658-06912-4 .