Chief Marketing Officer

The term Chief Marketing Officer (CMO) is the English-language term for the person primarily responsible for marketing a company . He is responsible for the areas of product and price policy as well as communication and distribution policy . The CMO is usually a member of the board of directors or management and is responsible for strategy development and brand management.

The name, which originated in the American or Anglo-Saxon area, is becoming more and more popular as a job title in the German-speaking area due to globalization and internationalization .

The role of the CMO is to be seen with primary or shared responsibility in the areas of sales / distribution, product development, distribution channel management, public relations, costing, market research and customer service.