Clear Channel Switzerland
| Clear Channel Switzerland AG
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|---|---|
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| legal form | Corporation |
| founding | 1924 |
| Seat | Hünenberg ZG , Switzerland |
| management | Christoph Marty, CEO |
| Number of employees | 200 (2015) |
| Branch | Outdoor advertising |
| Website | clearchannel.ch |
Clear Channel Schweiz AG is a media company based in Hünenberg , Canton Zug . The company operates throughout Switzerland and is a subsidiary of the Clear Channel International Group, the international division of Clear Channel Outdoor Holdings, Inc. This is listed on the New York Stock Exchange.
activity
Clear Channel is active in the field of outdoor advertising . The range in Switzerland includes over 21,000 classic and digital advertising spaces / poster sites on the street (private and public property), in shopping centers, at petrol stations and airports.
In the past, the quasi-monopoly APG SGA owned 90 percent of the billboards on public land in Switzerland. In 2012, the price watchdog therefore demanded that the contracts for the management of the billboards be put out to tender. In the following years, Clear Channel Switzerland repeatedly outbid its competitor APG in tendering for large advertising spaces and positioned itself as a pioneer for competition.
history
The company was founded in 1924 under the name "Poster and Propaganda AG " by Rudolf and Wanda Häuptli Schiller. Later the name was shortened to " Plakanda ". In 1989 the family business is sold to Distral Holding AG and later to the Swiss entrepreneur Peter Gmür. The company, officially renamed Plakanda AG in 1991, is experiencing a boom. In 1999 Interpubli Werbe AG was acquired. Due to the merger with AWI and OFEX AG, the billboard rises to number two in the Swiss outdoor advertising market.
In 1999 Plakanda Holding AG is sold to Clear Channel Outdoor. In 2005, the Clear Channel Group expanded its range to include the poster network of Posterron AG, followed in the same year by the acquisition of Infotrak AG, and in 2006 by the takeover of Felice GmbH.
In 2008 the private equity companies Thomas H. Lee Partners and Bain Capital take over the Clear Channel group.
Under Jürg Rötheli, CEO from 2010 to 2016, all group companies are consolidated into Clear Channel Schweiz AG. In 2014 Clear Channel Schweiz AG celebrates its 90th anniversary.
As of 2020, Clear Channel lost the marketing of all advertising space at Zurich Airport , as it was defeated in the corresponding tender against APG.
chronology
- 1920–1939 Founding years of Poster and Propaganda A.-G.
- 1940–1959 pioneering days of the Poster & Propaganda AG
- 1960–1979 Poster & Propaganda AG breaks the APG license monopoly
- 1980–1989 From a small business to a poster company, Plakat & Propaganda AG
- 1990–1999 development to the media company Plakanda Holding AG
- 2000–2014 consolidation within the Clear Channel Group
Group structure
Clear Channel International is the international division of Clear Channel Outdoor Holdings, Inc., which is listed on the New York Stock Exchange. The Clear Channel International Group is represented in 30 countries in Europe, North and South America and the Pacific. This also includes Clear Channel Schweiz AG, which is a wholly-owned subsidiary of Clear Channel International.
Web links
- Clear Channel Switzerland website
- Clear Channel International website
- Website Clear Channel Outdoor Holdings, Inc. Investor Relations
Individual evidence
- ↑ Pirmin Schilliger: Departure with announcement. Clear Channel The poster advertiser's boss leaves the company. Did the US parent company pull the rip cord? In: Handelszeitung . No. 14 , April 7, 2016, pp. 9 .
- ↑ Simone Bammatter: Significance - A Century in the Mirror of Swiss Outdoor Advertising . Stämpfli Verlag, 2014.
- ↑ Out-of-home advertising: APG becomes the marketing partner of Zurich Airport. In: persoenlich.com . June 27, 2019, accessed September 24, 2019 .