APG SGA
| APG SGA AG
|
|
|---|---|
 |
|
| legal form | Corporation |
| ISIN | CH0019107025 |
| founding | 1900 |
| Seat |
Geneva , Switzerland
|
| management |
|
| Number of employees | 507 (2019) |
| sales | 304 million CHF (2019) |
| Branch | Outdoor advertising |
| Website | www.apgsga.ch |
APG SGA AG is a Swiss holding company , the majority of whose shares are in foreign ownership, and which holds stakes in companies in the field of outdoor advertising. The company is based in Geneva .
Corporate structure
The holding company has a board of directors with five members who are elected individually by the general meeting for a maximum term of one year.
activity
The company is primarily active in the field of outdoor advertising . It organizes the posting, the care and maintenance of analog and digital advertising spaces and media. Traditionally the most important medium is the poster . In modified forms, outdoor advertising is represented in a variety of forms and in different places in public spaces and on private buildings, for example on means of transport, at train stations, airports, in shopping centers or in mountain regions. Long-term concession agreements with public and private business partners form the basis of the business. A large part of sales is generated in the home market of Switzerland.
The employees and activities of the former APG | SGA segment brands were integrated into the core business as of June 1, 2019. With "Marketing & Innovation", a new corporate division was created in June 2019 with which the digital transformation process and the mobile advertising business area are being advanced.
APG operates 150 telephone booths in Switzerland .
As of 2020, APG won the marketing of all advertising space at Zurich Airport , as it was superior to Clear Channel in the corresponding tender .
Significant shareholders
APG | SGA AG is listed on the Swiss stock exchange SIX Swiss Exchange listed . JCDecaux , the world's second largest company in the field of outdoor advertising, owns 30 percent of the APG | SGA AG shares. Another 25.3% are owned by Pargesa Asset Management Netherlands NV. Pictet Asset Management SA, Genève, also own 5.98% and Polymedia Holding AG, Bern, 3.26%. The remaining shares in APG are in free float .
history
In 1900 the Allgemeine Plakatgesellschaft (APG) was founded as a public limited company in Geneva. The shares had been listed on the Geneva Stock Exchange since 1904, and on the Zurich Stock Exchange from 1992 onwards.
In 1996, APG took a stake in Europlakat International Werbegesellschaft, with which it was present in Austria, Germany, Bosnia-Herzegovina, Bulgaria, Serbia-Montenegro, Croatia, Slovenia and Hungary. In 1999, the company management decided to transfer APG and various investments into a holding structure. The new name was Affichage.
Greece debacle
On May 27, 2006, Affichage signed a handwritten agreement with the Greek entrepreneur Phillip Vrionis , which laid the foundation for the largest loss-making business in the company's history. As a result, the company suffered damage of 150 million francs. A group of shareholders under Max Müller sued several members of the board of directors for 150 million in damages, among them the former chairman of the board Klaus Hug, the former chairman of the executive board Christian Kauter and the chairman of the board Jean-François Decaux . The lawsuit was eventually dropped. The report on the Greece affair prepared by the Deloitte auditors in 2011 was also kept under lock and key.
Concentration on the home market
After the failed expansion in Greece, Affichage began to concentrate on the home market of Switzerland. In 2010 the board of directors decided to sell the foreign holdings with the exception of Serbia. APG | SGA is successfully active in the Serbian market under the name "Alma Quattro". This process was completed in 2013. The name Affichage was also changed at the end of 2011 and the company has been renamed APG | SGA AG since January 2012. Since 2017 APGISGA has been expanding its activities in the area of mobile media, interactive and data collecting.
Interactive advertising
To Mobile Apps with targeted advertising to record, 2018 was Aymo launched. As of May 2019, Aymo was integrated in 21 Swiss apps, including Blick , 20 Minuten , AutoScout24 , Watson and the Tages-Anzeiger . These apps each report the exact location of the user and can thus be displayed with appropriate advertising.
The Beem project was launched in 2019 . According to Swisscom , Beem is not used for cross-device tracking .
One brand strategy
Since June 1, 2019, APG | SGA has been pursuing a “one brand” strategy with an adapted company structure and reduced management. At the same time, various organizational and personnel measures are being taken to set new standards in the areas of digitization and data in the market. The former brands of APG | SGA were called:
- APG | SGA Airport, Allgemeine Plakatgesellschaft AG
- APG | SGA Interaction (founded on February 1, 2017)
- APG | SGA Mega Poster (Paron AG)
- APG | SGA Mountain (formerly APG Montagne)
- APG | SGA Promotion (founded on July 1, 2016)
- APG | SGA Rail (formerly Ecofer AG and Impacta AG)
- APG | SGA Traffic (APG | SGA Traffic AG)
As of February 24, 2016, APG | SGA took over AlpenPlakat AG in full.
Web links
Individual evidence
- ↑ a b Annual Report 2019. APG SGA AG, accessed on May 24, 2020 .
- ↑ Organization. APG SGA AG, accessed on May 2, 2016 .
- ↑ Offer. APG AG, accessed on May 2, 2016 .
- ↑ The end of an era: the last telephone booth comes to the museum. swissinfo.ch , November 28, 2019.
- ↑ Out-of-home advertising: APG becomes the marketing partner of Zurich Airport. In: persoenlich.com . June 27, 2019, accessed September 24, 2019 .
- ↑ Pierre Chessex: poster. In: Historical Lexicon of Switzerland .
- ↑ Affichage Holding 2002 Annual Report, p. 23
- ↑ Andreas Valda: How Affichage in Greece has sunk 150 million francs. In: Tages-Anzeiger . July 23, 2012, accessed May 2, 2016 .
- ↑ Andreas Flütsch: Affichage shut million deal in Greece with handwritten contract from. In: Tages-Anzeiger . April 13, 2011, accessed May 2, 2016 .
- ↑ Annual Report 2013, p. 36.
- ↑ Affichage bundles its activities under a new brand. In: Tages-Anzeiger . September 26, 2011, accessed May 2, 2016 .
- ↑ Markus Knöpfli: Activities in the Mobile Media business area now under the APG | SGA Interaction brand. In: horizon . February 2, 2017, accessed September 21, 2018 .
- ↑ Location-specific mobile targeting launched - marketing. In: persoenlich.com . February 26, 2018, accessed May 6, 2019 .
- ↑ technology. In: aymo.ch. Retrieved May 6, 2019 .
- ↑ Sepp Huber: “Beem” makes posters and spots interactive. In: swisscom.ch. May 27, 2019, accessed May 30, 2019 .
- ↑ Thomas Zemp: Swisscom reveals the secret of black boxes at Zurich main station. In: tagesanzeiger.ch . May 27, 2019, accessed May 30, 2019 .
- ↑ Luca Perler: Swisscom wants to make advertising posters interactive with a new platform. In: computerworld.ch. May 27, 2019, accessed May 30, 2019 .