View (newspaper)

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Look
Blick (from 2008) .svg
description Swiss tabloid
publishing company Ringier AG
First edition October 14, 1959
Frequency of publication Monday-Saturday
Sold edition 106,508 (previous year 120,716) copies
( WEMF circulation bulletin 2019)
Widespread edition 107,119 (previous year 122,087) copies
(WEMF circulation bulletin 2019)
Range 0.472 (previous year 0.477) million readers
(WEMF Total Audience 2018-2)
Editors-in-chief Christian Dorer ( Blick Group),
Andreas Dietrich , Blick ,
Katia Murmann (Digital)
Web link www.blick.ch

The view is a German-speaking Swiss tabloid newspaper with a WEMF - certified circulation of 106'508 (previous year 120'716.) Sold or 107'119 (previous year 122'087.) Distributed copies and a daily reach of 472'000 ( Previous year 477,000) readers. The seat is in Zurich .

history

The newspaper was established in 1959 by Ringier - publishing on the initiative of Helmut Kindler launches the first Swiss tabloid with a circulation of 50,000 copies. At the time, her focus on crime , sex and sports met with a lot of criticism from politics and the established press. The first edition of the tabloid appeared on October 14, 1959 with a circulation of 48,000. Despite the criticism and solid protests, the look was a success in German-speaking Switzerland . Even after two years, the Federal Council announced that it did not have any legal provisions against this type of journalism. However, he practices an information block against Blick employees. In the mid-1960s, Blick was the daily newspaper with the highest circulation in Switzerland with 200,000 copies.

In the 1980s, Blick positioned itself as right-wing populist under editor-in-chief Peter Uebersax . However , the success of the circulation in the 1980s was mainly based on the Bingo competition that Blick introduced in November 1982. The addition of bingo cards on certain days led to an increase of 60,000 to 70,000 copies. Blick reached its peak in 1986 with a circulation of around 380,000 copies.

From the 1990s onwards, Blick was confronted with a dwindling readership, which led to the departure of five editors-in-chief within thirteen years and resulting in alternating strategies. This included, among other things, the enrichment with cultural topics and large reports, a political left-wing course and a return to the initial boulevard with a focus on scandals, crimes and individual fates. Due to its reporting, the paper continues to be perceived as populist in part. René Lüchinger was editor-in-chief of Blick from January 1, 2014 to January 31, 2016 . After that was the former editor in chief of Blick am Abend , Peter Röthlisberger, and the new of the DPA to view rammed Iris Mayer jointly co-chief editors of view and look in the evening as well as their online offerings blick.ch and blickamabend.ch . The previous editor-in-chief René Lüchinger also became chief journalist of the Blick Group. Editor-in-chief of the Blick Group has been Christian Dorer since February 1, 2017 , previously editor-in-chief of Aargauer Zeitung and az Nordwestschweiz . Since the same time, Gieri Cavelty has been editor-in-chief of SonntagsBlicks and Katia Murmann , previously interim editor-in-chief of SonntagsBlicks , editor-in-chief for digital. Andreas Dietrich has been editor-in-chief of the printed Blick edition since April 1, 2017 . Dietrich has been the daily newspaper's deputy editor-in-chief since January 2014. Peter Röthlisberger and Iris Mayer left the Blick group. In February 2019 it was announced that Jonas Projer ( Arena ) will be leaving SRF and will switch to the Blick Group by September 1, 2019 at the latest to take over the management of Blick TV .

In March 2002, Blick was involved in the Borer affair of the SonntagsBlicks when it followed the story of an alleged affair between the Swiss ambassador in Berlin, Thomas Borer , and the 34-year-old make-up artist Djamila Rowe . After Rowe's statements had turned out to be a pure invention, the editor-in-chief of the SonntagsBlick , Mathias Nolte , resigned, and the publisher of Blick and SonntagsBlick , Michael Ringier , paid Borer a million dollar satisfaction .

Edition

Like all printed daily newspapers, Blick has had to accept a sharp drop in circulation for several years. The circulation sold has fallen by 133,558 from 240,066 to 106,508 copies since 2007, that is 44.37%.

Development of the circulation sold according to WEMF circulation bulletins (see details 2007 and 2019)

The dwindling circulation led to malicious comments from competitors. Peter Rothenbühler , editor-in-chief of Le Matin , a tabloid of Francophone Switzerland, and former editor-in-chief of SonntagsBlicks between 1985 and 1988, said “that you cannot fight the asylum and immigration laws with impunity for months only to then find out that probably one hundred percent of Blick readers voted for these very laws ». The news magazine Facts also sees the politically contradictory opinion-making and reporting of Blick as well as an aging readership as one of the reasons for the sales difficulties of Blick . The main reason for the dwindling circulation of Blick , however, lies in the competition between the free newspapers, especially the 20 minutes with the highest circulation , which is aimed at a younger and more urban audience, and the associated changed behavior of the readership. This is the conclusion reached by Michael Ringier , Chairman of the Board of Directors of Ringier Holding AG. In a report broadcast on Swiss television SF on January 16, 2008, the latter stated that the readership would only be willing to pay for a newspaper if it offered exclusive content. For non-exclusive content that can be read in any free newspaper, however, the readership is not willing to pay anything.

In a report on the 50th anniversary of Blick , the Neue Zürcher Zeitung identified several reasons for the former success and the subsequent sharp decline in circulation. Accordingly, the former success was mainly based on the introduction of tabloid journalism, which was still unknown at the time, and the introduction of competitions. Due to the lack of competition, the view also benefited from an intensifying effect, from scandalizing or swimming along on the waves of success of programs on Swiss television . The NZZ wrote about the situation in 2009: "Today, tabloids have to share their hunting grounds, which they exploited with practically no competition a quarter of a century ago, with many."

Latest revisions

From June 14, 2004 to October 13, 2009, Blick was published in tabloid format .

On March 5, 2008, the tabloid came out in a revised version. The revision was under the motto “Blick 2010”. The paper edition was no longer two-part, but one-part. In addition, the view could now be read from both sides. This innovation was partly strongly criticized by the readership.

On his 50th birthday on October 14th, 2009, Blick returned to the old newspaper format. The newspaper is now back from two frets . After a few years of interruption, an erotic image appears again in view (previously on page 3, now on the front page). For reasons of reader loyalty, the models are women from the readership who have applied for an erotic shoot. With the return to the old newspaper format, there is also a change of course towards the very core of the gaze , which includes emotional sequel stories about crimes, sex and affairs by celebrities. At the end of 2016, the “Star of the day” category and with it the erotic images were discontinued.

Sister newspapers

The Sunday newspaper SonntagsBlick has been published since 1969 . It has a circulation of 128,749 (previous year 148,055) sold or 129,715 (previous year 148,939) copies and a reach of 564,000 (previous year 564,000) readers.

Since 2008, the free newspaper Blick am Abend has been published in the late afternoon on weekdays , primarily aimed at young readers. It recently had a circulation of 228,144 (previous year 253,635) copies and a reach of 550,000 (previous year 534,000) readers. The free newspaper was discontinued as a print medium on December 21, 2018, but is still active as an online news portal.

criticism

The Blick came under fire because of tabloid reporting with poorly researched, deliberately manipulated or partly fictitious information and images. In one case, Blick published an article on August 31, 2009 under the heading “Police chasing dealers on Google Street View” using a photo that was accidentally found on Google Street View . The newspaper gave the impression, without any basis, that the scene depicted was a drug deal on the street. The faces clearly recognizable in the original image on Google Street View were pixelated by the gaze and the people depicted were described as an “obscure guy” and “three young girls” or “teenagers”. In addition, the look involved the police with a hint. As it turned out shortly afterwards, it was a story constructed by gaze , in which no journalistic research was undertaken. The people pictured were actually a theater director and host of a well-known restaurant who distributed vouchers near his establishment, as well as three employees of a media agency.

In addition to other cases, the deliberate manipulation of a picture in November 1997 when reporting on the attack in Luxor , in which 36 Swiss people were killed, caused heated discussions and international headlines. Here, the gaze reproduced a photo in which an elongated puddle of water in front of the Hatshepsut temple was deliberately dyed red and thus represented as a pool of blood under the designation "blood trail of horror".

literature

  • Ulrich Saxer (et al.), 20 years “Blick”. Analysis of a Swiss tabloid, Zurich undated (1979).
  • Jürg Bürgi (ed.), VIEW, always with you! The daily staging of the healthy people's feeling, Basel 1984.
  • Peter Uebersax, look back. Memoirs of an editor-in-chief, Zurich / Berlin / New York 1995.
  • Oliver Zihlmann, Philippe Pfister: The Borer case. Facts and background to a media scandal. Werd Verlag, Zurich 2003, ISBN 3-85932-436-5 .

Web links

Individual evidence

  1. ↑ a b c WEMF circulation bulletin 2019 , p. 8 (PDF; 593 kB).
  2. ↑ a b c d WEMF Total Audience 2018-2 ( Memento from October 15, 2018 in the Internet Archive ), p. 10 (PDF; 609 kB).
  3. ↑ Christian Dorer as group leader. Further castling at the “Blick”. In: Neue Zürcher Zeitung . 29th November 2016.
  4. ^ Marc Tribelhorn: tabloid journalism: lines that scream. In: Neue Zürcher Zeitung. 17th October 2016
  5. ↑ Sex out of the blue. In: NZZ Folio . 10/09.
  6. ↑ 60 years BLICK: How the tabloid BLICK shook up In: Blick from September 30, 2019
  7. ^ A b c d Rainer Stadler : The media revolution is eating its children. In: Neue Zürcher Zeitung. October 13, 2009.
  8. ↑ Erwin Haas, Maurice Thiriet: The view has to go back to the roots, but in an intelligent way. In: Tages-Anzeiger . October 14, 2009 (interview with Karl Lüönd).
  9. ↑ Andrea Jäger, Melanie Strausak: September 11th and its consequences. How were these events reported in the Swiss daily newspapers? ( Memento of July 14, 2014 in the Internet Archive ). In: Institute for Media Studies at the University of Bern , March 2003.
  10. ↑ Gabriele Mraz, Roswitha Hofmann, Markus Gruber, Esther Egger-Rollig: Public communication about the nutritional risk BSE in Switzerland - a role model for Germany? (PDF; 33.98 kB). In: Austrian Ecology Institute, December 2005.
  11. ↑ Rahel Schmid: The Germans are coming! So what? In: Tink.ch . April 2, 2007 (interview with Georg Kreis , President of the Federal Commission against Racism ).
  12. ↑ René Lüchinger becomes editor-in-chief of Blick. Ringier, August 20, 2013 (media release).
  13. ^ Castling in the Blick Group's newsroom. In: look. October 28, 2015.
  14. ↑ Christian Dorer becomes editor-in-chief of the Blick Group. In: look. 29th November 2016.
  15. ↑ Andreas Dietrich becomes editor-in-chief of “Blick”. In: Persoenlich.com , March 31, 2017.
  16. ↑ Christoph Bernet: “Arena” presenter Jonas Projer leaves SRF: 5 memorable programs. In: watson.ch . February 15, 2019, accessed February 17, 2019 .
  17. ^ "Sonntags-Blick" boss Mathias Nolte resigns ( Memento from January 17, 2010 in the Internet Archive ). In: NZZ Online . July 11, 2002.
  18. ↑ Whoever collects last ... In: Die Welt . July 15, 2002.
  19. ↑ WEMF Edition Bulletin 2007 ( Memento of March 4, 2016 in the Internet Archive ), p. 7.
  20. ^ Peter Rothenbühler: Mailbox - Dear Michael Ringier. In: Die Weltwoche . 43/06.
  21. ^ View into the Abyss ( Memento from March 4, 2009 in the Internet Archive ). In: Facts 2.0 . March 4, 2009.
  22. ↑ Blick journalists under pressure to act. ( Memento of April 7, 2014 in the Internet Archive ). In: Schweizer Fernsehen , 10vor10 . January 16, 2008.
  23. ↑ At first glance there is bare skin. In: Tages-Anzeiger. October 14, 2009.
  24. ↑ https://www.persoenlich.com/medien/die-blick-girls-haben-ausgedient
  25. ↑ WEMF circulation bulletin 2019 , p. 22 (PDF; 593 kB).
  26. ↑ WEMF circulation bulletin 2018 , p. 8 (PDF; 796 kB).
  27. ↑ The printed edition of “Blick am Abend” will be discontinued. November 28, 2018, accessed April 16, 2019 .
  28. ↑ Ruedi Baumann: The drug dealer on Street View is an innocent host. In: Tages-Anzeiger. September 2, 2009.
  29. ↑ This is not about drugs! In: look. August 31, 2009/19. January 2012.
  30. ↑ Manipulated Images: Find the Errors! Water to blood. In: Spiegel Online. July 11, 2008.