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Swisscom AG

legal form Public limited company under special law
ISIN CH0008742519
founding January 1, 1998
(entry into force of the new TUG)
Seat Ittigen , SwitzerlandSwitzerlandSwitzerland 
management Urs Schaeppi (Chairman of the Management Board )
Hansueli Loosli ( Chairman of the Board of Directors )
Number of employees 19,317
sales 11.453 billion CHF (2019)
Branch Information and communication technology
As of December 31, 2019

The Swisscom AG is next to the Swiss Post is a successor of the PTT and the leading Swiss telecommunications company and one of the leading IT companies in the country, based in Worblaufen in Bern . According to its own information, Swisscom has a market share of 60% in mobile, 67% in broadband and 33% in TV in Switzerland. The subsidiary Fastweb has a 16% market share in the Italian broadband network with private customers and 29% with companies. The Swiss Confederation holds an equity stake of 51.0 percent in Swisscom. Swisscom employs 19,317 people and generated sales of 11.453 billion  Swiss francs in 2019 . The biggest competitors of Swisscom in the Swiss market for mobile telephony are Salt Mobile and Sunrise Communications .


Swisscom Tower (formerly Bluewin Tower) in Zurich; former headquarters of Bluewin AG

The construction of the Swiss telegraph network began in 1852 when the telegraph service between St. Gallen and Zurich was opened. After the invention of the telephone by Graham Bell in 1866, the Swiss telephone network began to be built in 1877, so that telephone service was offered in all cantons as early as 1896. These two networks were in 1920, along with the post office in the PTT ( P eastern, T elegrafen- and T elefonverwaltung merged). The first semi-automatic switchboard was put into operation in Zurich-Hottingen in 1917. In 1923 the services were expanded to include radio broadcasts and in 1953 television broadcasts.

In 1940 the logo was adapted: the abbreviation PTT was incorporated and the post horn was removed. The number of telephone connections grew rapidly: as early as 1948 there were around 500,000 telephone subscribers in Switzerland; in 1959 it was one million. In the same year, the Swiss telephone network was the first in the world to be fully automated. The abbreviation PTT was changed in 1960 to "Post, Telephone and Telegraph Companies".

In 1974 the satellite ground station Leuk in the canton of Valais went into operation. The PTT began in 1975 with the car phone project "mobile phone network for vehicles", in the course of the brand Natel A ( N ationales A uto tel efonnetz) was introduced. With the commissioning of Natel A in 1978, the PTT became a pioneer in mobile telephony. Natel networks B and C followed in 1983 and 1987. The GSM-based mobile telephone network Natel D (D = digital) was installed in 1992. In 1985 the first fiber optic long-distance line was laid between Bern and Neuchâtel , and in 1988 the first ISDN digital telecommunications network went into operation in Switzerland.

The logo was revised again in 1982, with a more modern design.

In 1992 the conversion from the conventional telephone network to the digital Swissnet took place. In 1995, with over 58,000, Switzerland had the most private and public telephone booths (Publifone).

With the entry into force of the new Postal Organization Act (POG) and the new Telecommunications Entrepreneurship Act (TUG) in 1997, the Swiss telecommunications market was deregulated and PTT was split up into Swiss Post and Swisscom on October 1, 1997 . While the Post was organized in the legal form of a public corporation , Swisscom was given the legal form of a special legal stock corporation and was gradually partially privatized . This also included the internet business, which PTT had entered the year before under the label 'Blue Window'. Swisscom AG went public on October 5, 1998 . The company logo was redesigned and was given the name of the company instead of "Telecom" and "PTT" as was previously the case.

The PTT logo, 1982 to 1993
Logo of Telecom before liberalization

The Swiss Confederation currently holds 51.22 percent of the share capital . The TUG limits third-party participation to 49.9 percent of the share capital. In 2001, 25% of Swisscom Mobile was transferred to Vodafone . Since then, Swisscom has acquired a majority stake in Italy's second-largest telecommunications company, Fastweb , and has invested heavily in the areas of hospitality management , cloud services , mobile solutions and billing .

The Federal Council has proposed in his message of 5 April 2006 the parliament to privatize Swisscom whole and to sell the block of shares of the Federal staggered. The National Council has not occurred in its decision of 10 May 2006 on this template. On May 20, 2006, the advisory commission of the Council of States recommended that the Council of States act on the bill, but only for the purpose of referring it to the Federal Council for revision.

Swisscom logo, 1997–2008

On December 14, 2007, the company announced a new visual identity. The previous sub-brands Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions no longer existed on January 1, 2008. Part of the adapted appearance was also a changed logo with a moving picture element. The new logo has been in official use since February 29, 2008. In 2007 Swisscom entered the TV business. From 2009 Swisscom's fiber optic network will be massively expanded.

The company was headed from 2006 to July 2013 by the German manager Carsten Schloter . Schloter's predecessor was the Swiss Jens Alder (* 1957), who had held the leading position since 1999. Urs Schaeppi, the previous head of the company's Swiss business, was appointed Schloter's successor on November 7, 2013.

In addition to the second generation ( GSM / EDGE) and third generation ( UMTS / HSPA +) cellular networks , Swisscom Mobile has also been operating a fourth generation cellular network ( LTE / 4G / 4G +) since spring 2013 . The first test operations at selected Swiss locations took place in 2012. Since June 2015, Swisscom has also been using the VoLTE mobile communications standard to transmit telephone calls thanks to its very high 4G coverage of over 98% across Switzerland . VoLTE is part of “Advanced Calling” at Swisscom. This means that phone calls can be made either via the 4G network (VoLTE) or an available WLAN (provided the mobile device is connected), which enables better voice quality (HD Voice) and faster call setup that only takes a few seconds. Second-generation cellular technology (GSM / 2G) is expected to be switched off at the end of 2020. In 2015, Swisscom was named the mobile operator with the best network by the trade magazine connect for the seventh time in a row . Swisscom was the first operator in Switzerland to use four frequency ranges (800, 1800, 2100 and 2600) for LTE. In a network test carried out by Chip magazine in Germany , Austria and Switzerland in 2017 , Swisscom achieved the best number of points thanks to the fastest call setup and the highest download rates. The hotline of Swisscom took from 2016 to 2019, a speaker recognition for customers to recognize.

In 2017, Swisscom abandoned its Smartlife home security system because it failed to establish itself on the market. This after the predecessor Quing, launched in 2009, could not last long either. In cooperation with the Swiss security company Securitas , Swisscom started Smartlife in April 2015. In the same spring, Swisscom and the Swiss environmental protection organization myclimate started a pilot test for the remote control of heating systems in order to reduce heating costs and energy consumption in second homes in mountainous regions.

Swisscom announced mid-2018 Rich Communication Services (RCS) , the successor to the Short Message Service (SMS) , nor 2018 launch . On the other hand, the iO app launched in 2013 was discontinued in 2017 because WhatsApp simply couldn't be beaten. In April 2019, the introduction of RCS was announced by the end of 2019.

The new 5G cellular standard is currently being put into operation.

At the end of May 2020 it became known that its competitor Sunrise was able to achieve partial success in a far-reaching lawsuit against Swisscom regarding the allegation of abuse of the dominant position in the field of broadband Internet access ( ADSL ) in the years 2001 to 2007 and the resulting pricing policy. This accusation was confirmed by the Swiss Competition Commission as early as 2009 and Swisscom was therefore sentenced to a fine of around CHF 220 million, whereas Swisscom appealed and went to the next instance. The judgment has now been confirmed in a milder form, whereby Sunrise assumes that Swisscom could also appeal here. Sunrise is demanding damages totaling CHF 350 million excluding interest.

Business areas

Swisscom comprises three business areas and consists of four group companies: Swisscom (Switzerland) AG , Swisscom IT Services , Swisscom Beteiligungen and Fastweb .

Telecommunication center Herdern Zurich of Swisscom by architect Theo Hotz
Swisscom telephone booths in Chur with the old logo

Swisscom (Switzerland) AG

On January 1, 2008, all operational activities of Swisscom AG in Switzerland were outsourced to Swisscom (Switzerland) AG . While Swisscom AG has since acted purely as a holding company , the field of activity of its wholly-owned subsidiary Swisscom (Schweiz) AG includes the former Fixnet , Mobile and Solutions divisions , whose activities have now been broken down into the Private Customers and Enterprise Customers divisions. In addition, the IT platforms and the landline and mobile communications infrastructures were merged in the IT, Network & Infrastructure area.

Private customers

The Private Customers division includes mobile and landline telephony, digital television IPTV ( Swisscom TV ) and the provision of broadband Internet connections ( DSL ). Swisscom has continuously expanded the fiber optic network and increased the bandwidth in the gigabit range thanks to vectoring technology, among other things . Symmetrical bandwidths have been offered since June 2015. By the end of November 2019, the last telephone connections for private customers had been switched to All IP .

Large corporations

The corporate division supports customers in the planning, implementation and operation of the information and communication infrastructure in the field of business communication. The most important customers include SBB , Swiss , Tamedia and Securitas AG . The Inhouse Mobile Service Standard solution for business customers bundles LAN / WLAN and mobile communications in one infrastructure and improves mobile communications reception in buildings.

IT Network & Infrastructure

The core tasks of Swisscom IT Network & Infrastructure include building, operating and maintaining the nationwide fixed network and the Swisscom mobile communications infrastructure. This business area also includes the relevant IT platforms and provides Swiss telecommunications providers with various services such as commercial products in the voice, data and broadband areas.

Swisscom IT Services

Entris Operations, which was founded in 2007 and half owned by RBA-Holding and Berner Kantonalbank , was initially taken over in part by Entris Banking and finally in 2013 completely by Swisscom IT Services. In April 2015, Swisscom acquired a 9 percent stake in Finnova . Zürcher Kantonalbank has been processing payment transactions since March 2017 . As of September 2019, payments from Basler Kantonalbank and Bank Cler were also taken over under the new “Financial Messaging Service Bureau” outsourcing offer . The data centers and workstation hardware of the Swiss Federal Railways are operated by Swisscom IT Services.


In the first half of 2007 Swisscom acquired a majority stake in the Italian company Fastweb . During the offer period from April 10 to May 15, 2007, 80.7% of the Fastweb share capital could be purchased, which means that Swisscom held a total of 82.4% of Fastweb shares on the transaction date of May 22nd The cost of acquiring the stake came to around 5 billion Swiss francs .

Other business areas

The other business areas include business areas that do not belong directly to the core telecommunications and IT, but are related to them.

The St. Chrischona TV tower is the most important broadcasting station for Swisscom Broadcast AG in north-western Switzerland.

The Broadcasting division includes Swisscom Broadcast AG , which was founded on January 1, 2002 and guarantees broadcasting coverage in Switzerland. The order for this goes back to the former PTT Telekom, which was entrusted by the federal administration with the distribution of the program content produced by the Swiss Broadcasting Company (SRG).

With the division of PTT into Post and Swisscom, the former PTT transmission systems were assigned to the latter and, due to changed legal principles, outsourced to the Swisscom subsidiary Swisscom Broadcast . SRG SSR idée suisse has been responsible for the supply since 2002 , and since then has commissioned Swisscom Broadcast to distribute the radio programs. In addition to analogue terrestrial broadcasting via VHF / VHF and UHF , the company is also building up broadcasting via DVB-T on behalf of SRG . Another activity is the delivery of radio programs to cable network operators.

Another company in the broadcasting segment is Tele Rätia AG (89.7 percent). Antenna Hungária , acquired in 2005, was sold in full to French TDF SA on May 8, 2007 for around 540 million Swiss francs .

Network construction and maintenance

The stake in the network construction company Cablex AG previously held by the Fixnet division has formed the new network construction and maintenance division since January 1, 2008 .

Billing and collection

The extended IT division includes the Swisscom subsidiaries that offer payment solutions. The Billag AG was from 1998 to 2018, the collection agency for radio reception concession SRG. Accarda AG , which was active in the customer card business and was sold to Maus Frères Holding on July 2, 2007, was spun off from Billag in 2005 . However, Accarda's collection department was retained and incorporated into a new subsidiary, Alphapay AG . Billag AG and Medipa Abrechnungskasse AG (now Curabill AG ), which collects medical bills, will remain with Swisscom. With Easypay , Swisscom also offers a mobile payment option .

Facility management and business travel

The only Swisscom company currently in this business area is Swisscom Immobilien AG , which administers and manages 1,300 properties across Switzerland, the majority of which are used by Swisscom and its subsidiaries. This business area also includes vehicle fleet management.

Associated companies

CT Cinetrade

On November 9, 2017, Swisscom completely took over CT Cinetrade AG , of which it has controlled 75% since 2013. Swisscom thus became the sole owner of the pay TV channel Teleclub and, thanks to the Kitag cinemas in Zurich, Bern, Biel , Basel , St. Gallen and Lucerne, the largest cinema operator in Switzerland. Plazavista Entertainment AG also belongs to Cinetrade .

Swisscom Directories (localsearch)

Swisscom has held a 69% stake in Swisscom Directories since July 1, 2015 , while Tamedia holds the remaining 31% . Swisscom Directories operates the and platforms and maintains address and telephone data for Switzerland and Liechtenstein under the directoriesDATA brand .

Advertising partnerships

In autumn 2015, Swisscom, SRG SSR and Ringier announced their intention to market their advertising space through a joint stock corporation from 2016, in which they each hold a third. In view of the size of the planned company, the announcement met with critical reactions from the federal administration. The alliance has also been questioned by the media industry. At the end of 2015, the joint venture was approved by the Competition Commission (WEKO) without any conditions. After the WEKO, the Federal Department of the Environment, Transport, Energy and Communications (DETEC) also gave its approval to the advertising alliance, and Admeira began operations in April 2016 . On April 1, 2017, Swisscom began delivering anonymised customer data to Admeira.

Business figures

The Group's business figures for 2019 are as follows:

category Value 2019
Group sales 11,453 million CHF
EBITDA 4,358 million CHF
net profit 1,669 million CHF
Investments CHF 2,438 million
Employees 19,317
Dividend per share 22.00 CHF

Technology and innovation

Broadband coverage

In 2016, Swisscom invested around CHF 1.8 billion in its IT and infrastructure. By the end of June 2016, Swisscom had opened up more than 3.3 million apartments and businesses with ultra- broadband - of which over 2.2 million were using the latest fiber optic technologies. Swisscom describes fiber-optic-based technologies such as Fiber to the Curb ( FTTC ) with vectoring, Fiber to the Street ( FTTS ), Fiber to the Building ( FTTB ) and Fiber to the Home ( FTTH ) as the latest fiber optic technologies .

In order to promote the dismantling of the old infrastructure, Swisscom decided to operate the fixed network exclusively using the Internet protocol (IP). This means that the analog (ISDN and analog telephony) will be completely converted to IP infrastructure from the beginning of 2018. The process is expected to be completed by the end of March 2020.

In a project phase lasting more than four years, Swisscom and its technology partner Huawei jointly developed specific solutions for the Swiss market. As early as spring 2015, Swisscom was able to supply the world's first pilot customers with the final standard and thereby gain important experience for further development. Since September 2016, only 16-port hardware has been used in the FTTS expansion across Switzerland. With FTTS, optical fibers are laid up to around 200 meters in front of the building. The existing copper cable infrastructure is used for the rest of the route. In 2017, the transmission standard will also be integrated into the 48-port hardware and into the Fiber to the Building ( FTTB ) expansion. With, Swisscom achieves bandwidths of up to 500 Mbit / s. This is made possible by using a higher frequency spectrum on copper cables.

Internet of things

For the Internet of Things , Swisscom has successfully put a LoRa-based wireless network that can be reached almost nationwide . The LPN Swisscom uses the frequency band 863-870 MHz ( SRD band Europe). The LoRaWAN gateways of the Swisscom LPN transmit with a maximum transmission power of 500  mW (27  dBm ).


Swisscom announced the Beem platform on June 1, 2019 so that smartphones that have Beem or another Beem-enabled app installed - currently 20 minutes , Bluewin and Watson - can be displayed with advertising. Already at the end of May, the newly installed devices in the Zurich main station were noticed on the billboards by APG SGA . According to Swisscom, Beem is not used for cross-device tracking . The planned launch has been postponed indefinitely. From October 2019 it will be possible to start the service with the express consent ( opt-in ) in one of the participating apps. Even Radio Energy is one of the customers of Beem.

Possible privatization

The OECD country report on Switzerland's economic policy (2015) recommended, among other things, that Swisscom should be privatized. In January 2016, the Seco announced that it would examine the OECD's call for privatization. Swisscom CEO Urs Schaeppi was open to privatization and a new main shareholder. "The main thing is that we have a long-term oriented investor and, secondly, that this anchor shareholder gives us entrepreneurial freedom," said Schaeppi. However, privatization of Swisscom was rejected by the National Council in May 2017.


Swisscom is committed to the fields of sport, culture, business, environmental protection and social issues over the long term.

In sport, Swisscom supports the Swiss Ski Association Swiss-Ski (as the main sponsor), young Swiss alpine drivers as part of the Swisscom Junior Team, the SnowDays adventure days, the Patrouille des Glaciers , the Swiss Football League , the Swiss Olympic (umbrella organization of the Swiss Sports and National Olympic Committee) and the Swiss Paralympic Committee.

Swisscom supports cultural projects such as: Swisscom Music Booster, One FM Star Night, Energy Live Session, Energy Air, Locarno Festival (main sponsor), Museum for Communication Bern (founder of the foundation) and Switzerland Tourism (partner and sponsor).

The commitments in business sponsorship include the Swiss Economic Forum (premium partner), the Swiss Venture Club (national partner), the Swiss SME Day in St. Gallen (sponsor and communication partner ), the support of start-up funding institutions and participation in the Foundation ETH Zurich Foundation.

Among the activities in the areas of environmental and social issues are supporting the project Solar Impulse , the support of Solidarity , the foundation (along with Solar Impulse) of an initiative "Energy and Climate Pioneers", the program "Youth and Media" and WWF - Partnership.


  • The headquarters building of Swisscom in Worblaufen is owned by Swiss Prime Site AG .
  • After seven years in a row as the test winner, Swisscom took second place in the mobile network test of the trade magazine connect in Switzerland and in the three-country comparison of Germany , Austria and Switzerland. In the network test, Swisscom recently scored 933 out of 1000 possible points and was the test winner for the first time in seven consecutive years, just behind Sunrise, which was test winner in 2017 and scored 951 points.

Web links

Commons : Swisscom  - collection of images, videos and audio files

Individual evidence

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