Switzerland tourism
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|---|---|---|---|
| legal form | Public company | ||
| Supervisory body (s) | Federal Council , Federal Department of Economic Affairs (EAER) | ||
| Consist | since 1917 (as the Swiss traffic control center ) | ||
| Headquarters | Zurich , Morgartenstrasse 5a | ||
| Coordinates | 47 ° 21 '52.7 " N , 8 ° 32' 7.9" E | ||
| President director |
Jean-François Roth Martin Nydegger |
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| Employee | approx. 240 (worldwide) | ||
| Website | myswitzerland.com , STnet.ch ( B2B ) | ||
Switzerland Tourism , Suisse Tourisme , Svizzera Turismo , otherwise generally English Switzerland Tourism (abbreviation ST ) is the national tourism marketing organization of Switzerland with headquarters in Zurich and presence in 27 countries. She operates the Switzerland travel portal MySwitzerland.com .
History and organization
The company was founded in 1917, at that time still under the name of Schweizerische Verkehrszentrale , and is a federal company under public law . Supervision lies with the Federal Council , exercised by the Federal Department of Economics, Education and Research (Art. 2 of the Ordinance on Switzerland Tourism of November 22, 1963 (SR 935.211)).
The board consists of 13 representatives from tourism, business and associations. President of the organization is Jean-François Roth , the operational management lies with Director Martin Nydegger. The company has 240 employees worldwide (as of 2018), 100 of them in Zurich.
The national marketing organization was one of those organizations in the tourism sector that knew how to use electronic media for their purposes very early on. This applies both in a national comparison and on an international level. The first beginnings, which were not yet based on Internet technology, go back to 1993; The first website followed in 1995.
Agendas
| MySwitzerland.com | |
|---|---|
| www.myswitzerland.com | |
| motto | Switzerland. Totally natural. |
| description | official tourism portal of the Swiss Confederation |
| languages | approx. 17 |
| Originator | Switzerland tourism |
| Published | 1995 |
As a public corporation, Switzerland Tourism promotes the demand for tourism “for Switzerland as a holiday, travel and congress destination ” at home and abroad in accordance with the federal mandate of December 16, 1994 . To this end, the organization is developing a marketing program and working with its partners to ensure that the advertising and sales measures are implemented. The main task is the development of high quality marketing programs to stimulate demand and the implementation of these programs on international markets.
These basic activities include the website www.MySwitzerland.com, which currently receives around 5% of the total budget. The most important requirements from the ST basic mandate for the Internet presence are:
- Establishment and operation of a Switzerland portal for the destination Switzerland as a global distribution channel for information with market-specific offers for over 30 markets.
- Partners can be found quickly thanks to the open site structure and simple navigation.
- Integration and dissemination of the data from tourism providers and service providers via powerful data networking.
- Creation of URLs that lead directly to the tourism partners, their offers and the booking.
- Dissemination of news from destinations and service providers.
- Opening of further channels via the Internet by concluding cooperation agreements with potent distribution partners worldwide.
ST is also a major shareholder in Switzerland Travel Center AG, Switzerland's national travel agency (33%). Another subsidiary is the company e-domizil AG, a broker of holiday apartments ( additional hotels ). This company belongs to the Frankfurt e-domizil group.
See also
- Swiss Tourism Association (STV), umbrella organization for Swiss tourism and its service providers
- Presence Switzerland - federal agency for the “Switzerland” brand
- Österreich Werbung - corresponding organization in the neighboring country (1917 Austrian Tourist Office )
- Swissness
Web links
- Switzerland Tourism website (myswitzerland.com)
- Switzerland Tourism portal (STnet.ch) - web platform for industry partners
- Swiss Traffic Center in the archive database of the Swiss Federal Archives
Evidence and legal sources
- Imprint , myswitzerland.com
- Portrait ST , on STnet: About us - Information on organizing Switzerland Tourism
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Federal Act on Switzerland Tourism of December 21, 1955 , SR 935.21;
Ordinance on Switzerland Tourism of November 22, 1963 , RS 935.211 (both as amended online,admin.ch).
- ↑ http://www.stnet.ch/de/ueber-uns/mitarbeitende/vorstand.html
- ↑ Imprint. e-domizil.ch.
- ↑ STC Switzerland Travel Center / e-domizil. stnet.ch: partner.
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↑ The e-domizil group of companies. e-domizil.de;
New management for e-hoi AG. ( Memento of the original from June 20, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Wolfgang Tropf in travel4news.at, June 6, 2013. - ↑ e-domizil with sales growth in Switzerland as a holiday destination. In: htr.ch . January 27, 2020, accessed January 30, 2020 .
