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Launching (French lancer "to throw, fling", verb and noun ) means to bring something to the public.

Use in French

The French verb lancer comes from the vulgar Latin lanceare (to handle a lance ) and has been used for "to throw" since 1080. Since 1820 lancer has also been used for: "To promote something or someone by making it known, to bring it to bear". Since 1877 it has also been used for: "Use all useful advertising media to get a company going, or to get a product into circulation and make it known". With these two meanings, it is used in French for an actor, a book, a fashion trend, a commercial product such as a detergent or a car model, for example.


  • "SPD and Greens launch climate initiative" (Neue Zürcher Zeitung)
  • "Both major distributors want to launch their own globally valid credit card in autumn [...] The concepts of the two major distributors when launching their own credit cards are largely identical." (Neue Zürcher Zeitung)
  • "The controversial co-discoverer of the molecular structure of DNA, who was supposed to launch his autobiography with a reading tour in England [...]" (Frankfurter Allgemeine Zeitung)
  • "Ströbele said: 'Apparently there is an interest in the BND or the federal government or both in launching certain information to the public.'" (Frankfurter Allgemeine Zeitung)
  • "You only have to launch one announcement today and it will instantly spread around the world via the Internet and online brokers." (Frankfurter Allgemeine Zeitung)
  • "The big automaker launched a new model."

See also

Web links

Wiktionary: launch  - explanations of meanings, word origins, synonyms, translations

Individual evidence