JCDecaux
| JCDecaux
|
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|---|---|
 |
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| legal form | Corporation |
| ISIN | FR0000077919 |
| founding | 1964 |
| Seat |
Neuilly-sur-Seine , France
|
| Number of employees | 13,030 (2019) |
| sales | 3.89 billion euros (2019) |
| Branch | Outdoor advertising , street furniture |
| Website | www.jcdecaux.com |
JCDecaux is an international company based in Neuilly-sur-Seine near Paris , which specializes in outdoor advertising and street furniture for outdoor advertising . The public company under French law is listed on the Euronext Paris Stock Exchange and is one of the largest outdoor advertising companies in the world.
Core business
The basic corporate concept is the installation, cleaning and maintenance of, for example, bus shelters at tram and bus stops for a public transport company or a municipality. In return, the company receives all of the income from the advertising displayed there. Based on the same principle, the company also operates the city light pillars, illuminated city planning boards, fully automatic, self-cleaning toilet facilities, waste glass containers and other products. The service vehicles draw attention to themselves with a white roof in combination with a dark lower half of the vehicle and a ribbon in the respective national colors in the middle of the vehicle.
Cyclocity
Under the name Cyclocity , the company offers rental bicycles in a total of 67 cities worldwide (as of September 2010) . Like other bike rental systems, such as that of the Deutsche Bahn ( Call-a-Bike ), Cyclocity relies on fixed stations in the city where the bikes can be rented and returned. In addition, the service is usually offered in cooperation with the respective city and cross-financed through long-term advertising contracts with them. The fees do not have to cover costs and stronger incentives are created to use the system and to relieve inner cities of car traffic. The competitor iHeartMedia also offers a similar bike rental system .
history
The company was founded by Jean-Claude Decaux (1937–2016). He started the outdoor advertising business in his French homeland in 1964. After Decaux also successfully applied his concept in Belgium , he sent one of his three sons, Jean-François Decaux (* 1959), to Germany in 1982 . He initially worked the German market from Hamburg for six years before living in Cologne , where the German headquarters are located, for another two years . In Forbes' list of current billionaires worldwide, the Decaux family ranks 154th with assets of $ 4.2 billion .
Until 2002 the company was led by Jean-Claude Decaux. In 2002, he resigned as chairman of the board, which passed on to his two sons Jean-François and Jean-Charles on an equal footing . Jean-Claude Decaux remained with the company as Chairman of the Supervisory Board until the end of 2013.
The company, in which the family holds a 70% stake, has a market value of EUR 4.8 billion. Global sales in 2005 totaled 1.7 billion euros. The group ranks second in the world after the US company Clear Channel and is active in 46 countries around the world with 7,900 employees. In Germany 550 employees work for JCDecaux, which in 2005 achieved a turnover of 100 million euros mainly in Berlin , Düsseldorf , Hamburg, Cologne, Leipzig , Munich , Stuttgart and at Frankfurt am Main Airport .
Relationship between JCDecaux and Wall GmbH
In 2001, when Landesbank Berlin was in financial difficulties ( Berlin banking scandal ), Decaux bought an 11.5% stake in its competitor Wall GmbH without consulting Hans Wall beforehand. In autumn 2003, Decaux was able to increase the stake to 35%, which cost him a total of 57 million euros, but only against a call option , after which Hans Wall was able to buy back his shares in 2008. The equity participation was based on a joint, albeit unsuccessful, participation in a tender in New York City . Decaux has now secured its presence in New York through long-term contracts with La Guardia and John F. Kennedy Airports and the Port Authority .
When, in the summer of 2006, the Berlin Senate intended to privatize VVR Berek , a subsidiary of the state-owned Berliner Verkehrsbetriebe BVG , which operates in the same market segment, JCDecaux outbid its Berlin competitor Wall AG in a tender with EUR 103 million for the takeover of the company , who had only offered 83 million euros. JCDecaux was ultimately awarded the contract.
In 2002, JCDecaux, together with iHeartMedia , Viacom and Ströer, was one of the parties interested in taking over Germany's largest outdoor advertising specialist, Munich German City Media (DSM), a company owned by 28 cities and municipalities that was ultimately swallowed up by its competitor Ströer.
In September 2009, JCDecaux took over the majority of the Berlin outdoor advertising company Wall. Most recently, 40% of the Wall shares were owned by JCDecaux, with the purchase of the shares from company founder Hans Wall, this increased to 90.1%. CEO Daniel Wall holds 9.9%. The parties have agreed not to disclose the purchase price. Hans Wall remained chairman of the supervisory board.
Switzerland
In Switzerland , JCDecaux owns 30% of the shares in APG SGA AG , the largest Swiss outdoor advertising company. Jean-François Decaux is also Chairman of the Board of Directors. APG | SGA AG includes companies in Switzerland, Montenegro , Romania and Serbia . APG | SGA Allgemeine Plakatgesellschaft, the Swiss market leader for poster advertising, is the largest APG | SGA AG subsidiary.
Web links
Individual evidence
- ↑ a b Full-Year 2019 revenue. January 30, 2020, accessed February 3, 2020 .
- ↑ http://www.jcdecaux.com/fr/Innovation-Design/Cyclocity-R
- ↑ Olivier Bossut: Mort de Jean-Claude Decaux, le pape du mobilier urbain. Le Parisien (online), May 27, 2016, accessed May 27, 2016 (French).
- ↑ Christoph Nesshöver and Maike Telgheder: Tough competitors: The three from the advertising agency. In: www.handelsblatt.com. October 10, 2006, accessed February 11, 2020 .
- ↑ n-tv NEWS: DSM is to be privatized. June 5, 2002, accessed February 11, 2020 .